Advanced Rotator Cuff Therapy
Additional Information

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Side View Rotator Cuff

Healthy Rotator Cuff

Muscles of the Shoulder

Injured Rotator Cuff

Shoulder Injury

Injured Shoulder Posterior

Frozen Shoulder

BFST Shoulder Wrap

right Column

Shoulder Injury

Rotator Cuff Injury Treatment



Healing Solutions For Serious Rotator Cuff Injuries



You don't have to suffer. You don't have to wait.

  • You can reduce the pain and swelling.
  • You can heal quickly.

You simply need the right treatment.

One Super Important Fact:


The reason Rotator Cuff injuries involve chronic re-injury is because even the slightest movement can wipe out all of the healing you've done. Treatment alone won't protect against re-injury. If you want to maintain the healing you've done and you want to heal completely, you need to rest your shoulder. Not only do you need to avoid the activity or movement that caused your injury, you need to limit movement of the Rotator Cuff as much as possible.


Rapid Recovery


King Brand Shoulder pain

To heal a Rotator Cuff injury you need to rest the shoulder as much as possible. Resting your shoulder is the key to avoiding re-injury. Re-injury takes place whenever you put even a small load on your arm or attempt to stretch the newly healed and still fragile shoulder tissue. Even the slightest movement in the wrong direction will make your situation worse. Many days of healing can be erased by a momentary motion in the wrong direction. You know that sudden sharp pain all too well, and every time you feel it you are setting back the clock on healing.


(Click here for a detailed explanation of how your body heals).

You want to speed up the healing process, not reverse it. You want to promote blood flow to help your Rotator Cuff heal quickly. Stop damaging it with continued overloading. Rest your shoulder. Use King Brand® products to heal and feel better. Relieve the swelling and pain of your Rotator Cuff injury with a ColdCure® Shoulder Wrap. Promote faster healing of your Rotator Cuff injury with a BFST® Shoulder Wrap. This is exactly what you need to heal your Rotator Cuff quickly and completely.


King Brand Shoulder pain

Don't remove the ColdCure® or BFST® wraps after treatment. If you're using ColdCure®, remove the gel from the wrap and put the wrap back on. If you're using BFST®, disconnect the controller and power adaptor from the wrap and gently tighten the straps. Keeping the wrap on will provide support for your shoulder. Use the included Accessory Strap to limit movement of your Rotator Cuff. This will help prevent re-injury and maintain the healing you've done. Continuing to wear the wrap will also serve as a reminder of your injury, so you don't accidentally overdo it.

The Ultimate Solution:


If you Really want to get better, here's Exactly what you need to do.

  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect your Rotator Cuff from further damage.
  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Avoid re-straining the injury as much as possible. Giving your shoulder a rest is hard, but it is very important in the early stages of healing.

Do this and your Rotator Cuff can truly heal - Finally.


Dealing With Pain


Painkillers are BAD, Not Good


Painkillers only mask the pain, making you think you're healed when you're really not. You feel like it's safe to move your shoulder, but movement can cause re-injury and actually make your condition worse. It is understandable that people need relief from the pain, so if you have to take painkillers, try to restrict them to times when you are resting. You can use painkillers to help you sleep. Using them when you are active is a recipe for permanent damage.


A ColdCure® compression wrap from King Brand® is specifically designed for treating Rotator Cuff related pain. It does a superior job of relieving inflammation and swelling. This innovative wrap is incredibly soothing and protects your shoulder from further injury. The pain killing element is actually incredibly powerful and it works instantly - there's no 20 minute wait like with pills.


Rotator Cuff Treatment Without Drugs

Rotator Cuff injuries can be extremely painful and debilitating. NSAIDs such as ASA, acetaminophen or ibuprofen are often used to treat the pain but these drugs do nothing to treat the actual condition. In fact, NSAIDs are known blood thinners and make the bleeding worse for fresh tissue injuries. Typical pain medications actually interfere with the healing process. Cortisone injections are used in extreme cases but these too are intended to address the pain. They do not promote healing of the injury and they put you at a very high risk of further injury.


ColdCure® Devices Reduce Pain and Swelling.

ColdCure® Devices are NOT typical cold or ice packs.

For dealing with the swelling and pain associated with Rotator Cuff injuries, nothing works better than cold compression.


ColdCure® technology was developed specifically to address the need for a cold compression device that does not freeze the skin and underlying tissue. As a result, ColdCure® therapy can be applied for extended periods of time, providing superior relief from the swelling and pain that comes with a Rotator Cuff injury. While King Brand® makes ColdCure® devices for all parts of the body, the ColdCure® Rotator Cuff wrap is truly special. Put it on and you will instantly feel relief and relaxation as it draws the pain and tension out of your Rotator Cuff.


King Brand Rigigel is flexible when Frozen

The ColdCure® Shoulder wrap is made entirely of very stretchy material. It wraps around your shoulder and applies a very gentle pressure over the entire Rotator Cuff area. The wrap comes with swappable cold packs of a very special design. They are soft and flexible and mold to the shape of your shoulder, yet the gel inside them won't squeeze out of place. Each ColdCure® wrap comes with 3 large gel packs. You use them 1 at a time, keeping the other 2 in the fridge or freezer so you can keep swapping them out as many times as you like. There's no need to take a break between treatments if you're using gel packs stored in the fridge. You can keep using them as long as you want the pain relief.


Don't Just Treat the Pain - Heal the Problem Forever


Heal your Rotator Cuff Injury fast

Professional athletes are the best example of how quickly people can really recover from Rotator Cuff injuries. When a professional athlete injures their Rotator Cuff, they have explicit instructions to rest their shoulder - no physical activity, no heavy lifting - they are ordered to rest the shoulder completely. Injured professional athletes are also attended to by professional athletic therapists. These pro therapists have always been assigned to the athlete to ensure they supplement the healing process, to stimulate blood flow many times each day. Regular BFST® treatments are a standard part of that therapy because the more we promote blood flow, the faster we will heal. That's why professional athletes are back in the game in days, while regular patients with the same injuries often take weeks or even months to heal. With the addition of BFST®, pro athletes and others who use it are recovering from their aggravated Rotator Cuff injuries faster than ever.


BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® devices are NOT heating pads.

BFST® stimulates blood flow through the Rotator Cuff area while you are at rest. This is very important because while at rest, an unaided and inflamed shoulder can otherwise have seriously impeded blood flow. It is the oxygen and nutrient-rich blood that enables the healing process, so adequate blood flow is required for the shoulder tissue to heal properly and quickly.


The BFST® device is easy to use. Put it on, plug it in, turn it on and sit back and relax. Often people notice a slight tingling sensation and warmth deep in their shoulder as the BFST® starts the blood flowing. The effects last up to 4 hours, which means long after your 20 minute treatment is over, the blood keeps flowing and your shoulder keeps healing. The more you do it, the longer it lasts and the healthier your body gets.


King Brand Shoulder BFST Wrap

The promotion of blood flow has obvious benefits. The reminder of the injury is incredibly important too, because avoiding re-injury is fundamental to rapid recovery. The BFST® device is designed to be worn even when turned off, to help protect your shoulder from re-injury, and this goes a long way towards shortening the recovery time. Patients enjoy the support and cushioning BFST® wraps provide and appreciate that they are healing - patients like wearing them, they know it's helping them heal. This positive attitude further contributes to an overall positive recovery plan.


Blood Flow is Essential for Healing


Heal your Rotator Cuff Injury fast

You don't have to wait for endless months in pain. You can heal much more quickly with the right treatment. For a Rotator Cuff injury, blood flow is the most critical element in rapid recovery. Blood Flow Stimulation Therapy (BFST®) gives your shoulder the blood flow it needs to heal quickly and completely.


Enhanced blood flow brings extra oxygen and nutrient-rich blood to the area - a requirement for the body to heal itself. Unfortunately, an injured shoulder at rest often has restricted blood flow, which in turn limits the body's ability to heal. Physical activity will promote blood flow, but all too often it also results in small but frequent re-injury, which extends your healing time and greatly increases the amount of scar tissue that develops. With a King Brand® BFST® Rotator Cuff therapy device, blood flow can be stimulated in your injured shoulder while you are at rest. With improved blood flow and without physical activity and the risk of re-injury, you can recover from your Rotator Cuff injury at a surprisingly rapid rate.




Combination Therapy BFST® + ColdCure® Treatments


Complete Treatment Relieve Pain & Suffering Heal Quickly

Combination Therapy means using ColdCure® and BFST® in combination by alternating treatments. Combination Therapy is much more effective than using just ColdCure® or just BFST®. This is because you're getting both the pain and swelling relief of ColdCure® and the healing benefits of BFST®, resulting in the absolute best treatment for your Rotator Cuff injury.


Step 1


Use the ColdCure® wrap for at least 2 straight days before using the BFST® wrap. This will help reduce not only the visible swelling you may see on the surface, but also the inflammation you may have and cannot see, deep down in the soft tissue.


Step 2


Combination Therapy is Coldcure and BFST Together

Avoid using the BFST® wrap until your inflammation and swelling has subsided. Start your BFST® treatments on Level 1. For maximum benefit, please take into consideration that each 20 minute treatment optimizes your blood circulation for an average of 4 hours. We recommend 3-4 treatments daily, spread throughout the day. During the day, do a BFST® treatment every 4 hours or before any type of physical activity. This can include anything that puts a strain on your Rotator Cuff (reaching, lifting, etc). This can also be used for preventative measures after a full recovery to optimize your blood flow.


Step 3


Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. 30-45 minutes after your ColdCure® treatment, follow with another BFST® treatment. This time will allow your blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment. This will counteract the treatment. If necessary, use the ColdCure® wrap for pain control, then follow up with another BFST® treatment.


Click here for more information on Combination Therapy

Accessory Strap


Included with Your Shoulder Wrap


Rotator Cuff

Each ColdCure® & BFST® Shoulder Wrap comes with an extra strap you can attach to the wrap. This simple little addition allows you to increase the compression and support in any area of the wrap. It sticks anywhere on the surface of the wrap to target the exact location of your injury that much better. This versatile strap has 2 specific functions:


1. To add even more compression to your ColdCure® treatments, for superior relief of pain and swelling. Attach the Accessory Strap to the area of your Rotator Cuff where you feel the most pain.

2. To restrict movement of the Rotator Cuff. Attach the Accessory Strap to the area that's painful when you move. This will help stop the pain by limiting movement of your Rotator Cuff. This also helps to prevent re-injury.


Click here to see the Accessory Strap in our Shop!

Special One Time Offer


When you entered our site, a Rotator Cuff ColdCure® and Rotator Cuff BFST® medical device were automatically put into your shopping cart at a substantial savings. The items already in your cart are priced less than anywhere on our site. You can browse our site and add other items to your cart, but if these special priced items are removed from the cart, they cannot be re-added at the discounted price.


If you already added more items before you realized this, or if you don't want anything in your cart for any reason, you can remove them easily at the checkout page.


Medical Function - ColdCure® Wrap - Extreme Pain Relief


The King Brand® ColdCure® Shoulder Wrap is an FDA Registered Class I medical device. This medical grade cold compression wrap is designed for home use. Cold and compression applied to an injured Rotator Cuff immediately reduces the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long term permanent damage as a result of a soft tissue injury. The ColdCure® wrap exceeds all government and health agency regulatory requirements for cold therapy specifically for use in soft tissue injuries.


Rest Cold Compression Elevation

Most people think that RICE - Rest, Ice, Compression & Elevation - is the formula to follow when treating a soft tissue injury. The truth is that temperatures below freezing can be too cold to effectively relieve pain and swelling. And these temperatures can also be dangerous. Ice (and other freezer based substitutes such as the blue ice pack) can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. We don't want to apply ice, we want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


While we recommend that you start by using them at refrigerator temperatures, you can store the XC RigiGel® packs in the freezer and use them as freezer packs. Even at the coldest freezer temperatures they retain all their flexibility and cold capacity. In terms of flex and form they feel exactly the same at room temperature as they do from the freezer.


ColdCure contains more gel and holds the cold longer

Each ColdCure® wrap comes with 3 large gel packs that contain 10x more gel than other packs, for maximum coverage of your Rotator Cuff. When stored in the freezer, our XC® gel packs have 3x more cooling power per lb than standard gel packs. This means they stay cold longer so you won't have to swap the gels as often. Longer treatment times and more cold power means better control of swelling and less handling of the Rotator Cuff. This all results in an overall colder and more effective treatment.


ColdCure® Shoulder gel packs are enclosed in a soft, comfortable neoprene wrap. The gel pack is specifically designed for the shape of the shoulder to provide full coverage of your Rotator Cuff. We do not use one common gel pack in all our wraps - the shoulder is shaped very differently from any other body part and each body part deserves a custom designed pack if it's going to work the best. No other wrap in the world has specifically designed cold packs for each and every part of the body. This product has in every way been designed to be 100% a Rotator Cuff treatment device.



Unique XC RigiGel® Formula


Coldcure Eliminates Hotspots

Gel packs are notorious for having hot and cold spots. Our XC RigiGel® packs will help to distribute the cold energy evenly throughout the pack. When cold pressure is applied to the shoulder, the gel starts to warm up in that specific spot faster than the rest of the pack. The cold energy in our gel packs is transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your hot, swollen injury will receive the cooling power of the entire gel pack. The temperature balancing power of this gel formula is unmatched.


The gel pack has 2 different coloured sides: a white side and a gold side. Both sides will give you all the same benefits that our high performance XC RigiGel® has to offer. The gel pack can be inserted inside the wrap with the white side facing towards your shoulder or away from your shoulder since the gel pack is not side specific.



King Brand®
RigiGel

Other Gels

King Brand Time To Heal

Always the right temperature

Too warm

Other Gels

King Brand®
RigiGel

King Brand Time To Heal King Brand Time To Heal

Gel moves

Gel stays in place



Medical Function - BFST® Wrap - Accelerated Healing


The BFST® Shoulder Wrap is an FDA Registered Class II medical device. Class II devices are serious medical devices with very high standards of quality, performance, and safety. Class II medical devices have hundreds of pages of regulations and standards to keep you safe and ensure effective treatments. This is a medical device, not a 'consumer good', but it is available to the public to buy and use at home.


King Brand Blood Flow Stimulation Therapy Action

The Blood Flow Stimulation Therapy Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our patented Energy Web®, specially controlled EMR energy envelops the affected body part and stimulates blood flow in the soft tissue deep beneath the skin. The resulting blood flow brings oxygen and nutrient-rich blood to the injured area, accelerating the healing process.


The BFST Power COntroller has Three Settings

BFST® wraps have 3 different power settings, so you can continue to increase the power of your treatments as your Rotator Cuff heals. During your first treatment, your Rotator Cuff and the area surrounding it will feel quite warm. This is because at first, your circulation is poor. The more treatments you do, the less warming sensation you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that the circulation in your shoulder is improving. Better circulation means more blood flow all the time, not just during treatments. This is the goal. When you feel very little warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat does not mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.


This is not a heating pad. Heating pads only heat the surface of the skin. Heating the surface of the skin does nothing to heal the damaged tissue deep below the skin. BFST® penetrates deep below the skin to stimulate blood flow in the area of injury, creating an ideal environment for healing. The difference is significant.


The Energy Web® of the Shoulder BFST® device is enclosed in a soft, comfortable neoprene wrap. The wrap shapes the Energy Web® to mold around the entire surface of your shoulder to ensure that there is an even distribution of energy over your Rotator Cuff. The wrap is opened and closed using attached Velcro® straps that guarantee a perfect fit. The wrap and unwrap design allows for easy application to a tender, injured shoulder. After treatment, the wrap does not need to be removed and the straps can be further tightened to provide snug support and protection for your Rotator Cuff. The device disconnects at the wrap from the power supply and controller so that you are free to move about your home when not receiving treatment, while still wearing the wrap for support and comfort.


King Brand® Quality


Rest, Cold, Compression, Elevation

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials

King Brand's® ColdCure® and BFST® products are FDA Registered medical devices. They are intended to prevent, treat and cure soft tissue injuries and chronic conditions. Part of being an FDA Registered company means that our products are made from high quality, biocompatible materials. These devices are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
For Rotator Cuff Braces, your best option is a ColdCure wrap. A Rotator cuff Brace supports the shoulder but does not help with pain and swelling like a coldcure wrap does.shoulder injuries plague many people. A bad Rotator Cuff injury causes shoulder pain. There are many symptoms of shoulder pain caused by Rotator cuff injuries. For shoulder braces, you're better to buy a ColdCure Wrap. Rotator cuff exerecises stimulate blood flow, but rotator cuff exercises can also lead to more injury because of strain the excercise motion puts on the rotator cuff muscles. BFST products promote bloodflow just like exercises and rotator cuff stretches only without the risk of re-injury. Treatment for a Rotator Cuff injury will cause your shoulder pain to improve and your Rotator Cuff injury to heal. There's no doubt that to heal Rotator Cuff injuries quickly you need BFST treatments. Coldcure will help with shoulder pain. You can cure shoulder pain and a Rotator Cuff injury with BFST and coldcure technology. So, if you want to heal your injured Rotator quickly, you need BFST. If you want to treat pain Cause by an injured Rotator Cuff you need coldcure. Rotator Cuff injury symptoms are shoulder pain and a lessened ability to use your arm. Some Rotator Cuff injuries require surgery. This heals the injured Rotator Cuff but the pain in your Rotator Cuff after surgery can be severe. The best Rotator Cuff injury treatment is BFST. The best Rotator Cuff injury treatment is coldcure. These wraps are incredible. They feel comfortable. They work.