Advanced Rotator Cuff Therapy
Additional Information

Additional Images
(Click image to enlarge)

Side View Rotator Cuff

Healthy Rotator Cuff

Muscles of the Shoulder

Injured Rotator Cuff

Shoulder Injury

Injured Shoulder Posterior

Frozen Shoulder

BFST Shoulder Wrap

right Column

Shoulder Injury

Rotator Cuff Injury Treatment



Healing Solutions For Serious Rotator Cuff Injuries



You don't have to suffer. You don't have to wait.

  • You can reduce the pain and swelling.
  • You can heal quickly.

You simply need the right treatment.

One Super Important Fact:


The reason Rotator Cuff injuries involve chronic re-injury is because even the slightest movement can wipe out all of the healing you've done. Treatment alone won't protect against re-injury. If you want to maintain the healing you've done and you want to heal completely, you need to rest your shoulder. Not only do you need to avoid the activity or movement that caused your injury, you need to limit movement of the Rotator Cuff as much as possible.


How to Heal Your Rotator Cuff


To heal a Rotator Cuff injury you need to rest the shoulder as much as possible. Resting your shoulder is the key to avoiding re-injury. Re-injury takes place whenever you put even a small load on your arm or attempt to stretch the newly healed and still fragile shoulder tissue. Even the slightest movement in the wrong direction will make your situation worse. Many days of healing can be erased by a momentary motion in the wrong direction. You know that sudden sharp pain all too well, and every time you feel it you are setting back the clock on healing.


(Click here for a detailed explanation of how your body heals).

King Brand Shoulder pain

You want to speed up the healing process, not reverse it. You want to promote blood flow to help your Rotator Cuff heal quickly. Stop damaging it with continued overloading. Rest your shoulder. Use King Brand® products to heal and feel better. Relieve the swelling and pain of your Rotator Cuff injury with a ColdCure® Shoulder Wrap. Promote faster healing of your Rotator Cuff injury with a BFST® Shoulder Wrap. This is exactly what you need to heal your Rotator Cuff quickly and completely.


Don't remove the ColdCure® or BFST® Wraps after treatment. If you're using ColdCure®, remove the gel from the wrap and put the wrap back on. If you're using BFST®, disconnect the controller and power adaptor from the wrap and gently tighten the straps. Keeping the wrap on will provide support for your shoulder. Use the King Brand® Accessory Sling to limit movement of your Rotator Cuff. The Accessory Sling works with the BFST® and ColdCure® Shoulder Wraps to prevent re-injury and maintain the healing you've done by immobilizing your shoulder and arm. Continuing to wear the wrap as well as the Accessory Sling will also serve as a reminder of your injury, so you don't accidentally overdo it.

The Ultimate Solution:


If you Really want to get better, here's Exactly what you need to do.

  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect your Rotator Cuff from further damage.
  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Avoid re-straining the injury as much as possible. The Accessory Sling can help with this by immobilizing your shoulder and arm.

Do this and your Rotator Cuff can truly heal - Finally.


Free Professional Consulting


King Brand has High Quality Customer Service

Every purchase of a BFST® or ColdCure® Wrap comes with the free professional consulting services of our King Brand® Advisors. Our team of knowledgeable Advisors are here to help you through every stage of your recovery. They are thoroughly trained on BFST® and ColdCure® technology and treatments, as well as on a variety of different injuries and conditions. One of our Advisors will contact you 2 or 3 days after your order has been delivered to see how your treatments are going and to answer any questions you may have. They can also help you create a treatment regimen that is specific to your condition. This is a huge advantage in terms of your recovery. While one of our Advisors will follow up with you directly, you are welcome to contact us any time. We are here to help you heal and feel better.



Blood Flow is Essential for Healing


Heal your Rotator Cuff Injury fast

Stop wasting time on treatments that don't work. You don't have to suffer for months on end. You don't have to resort to invasive surgery. You can heal your Rotator Cuff. You just need the right treatment. Blood Flow Stimulation Therapy (BFST®) works to actively heal soft tissue injuries by promoting blood flow deep below the skin. This is exactly what your Rotator Cuff needs to heal quickly and completely.


In order for the body to heal itself, it needs a steady flow of nutrient-rich, oxygenated blood. Unfortunately, an injured shoulder at rest will have very little blood flow, which limits the body's ability to heal. While physical activity promotes blood flow, it can lead to further injury and a lengthened recovery time. The BFST® Wrap is the perfect solution. BFST® treatments bring additional blood flow to your injury while you're at rest, so you can avoid re-injury and heal your damaged tissue at the same time.



BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® devices are NOT heating pads.

Bood flow is the most critical element in rapid recovery. Unfortunately, an injured shoulder at rest has seriously impaired blood flow, which won't help the healing process move along any faster. If you want to heal as quickly and completely as possible, you need the BFST® Shoulder Wrap. BFST® treatments will bring high quality, healthy blood flow to your Rotator Cuff injury, creating an ideal environment for healing.


BFST® treatments are very pleasant and relaxing. You may feel some warmth and/or a slight tingling sensation as a result of the increase in blood flow. Each treatment is 20 minutes and we recommend you do 3-4 treatments per day. It's best to spread your treatments out over the course of the day, as the effects of each treatment last for up to 4 hours. First thing in the morning, in the afternoon, in the evening and right before bed are the ideal times to do treatments. BFST® treatments are a great time to catch up on activities such as reading, surfing the internet and watching TV.


King Brand Shoulder BFST Wrap

Avoiding re-injury is fundamental to rapid recovery, which is why it's so important to have a reminder of your injury. Without any reminder that you've been injured, you risk feeling a false sense of ability, and this can lead to a worsened condition and much longer recovery time. The BFST® Wrap is designed to be worn even when you're not doing treatments, to help protect and support your Rotator Cuff. Wearing your wrap between treatments will also act as a reminder of your injury, and this goes a long way towards shortening your recovery time.


Heal as Quickly as a Pro Athlete


Heal your Rotator Cuff Injury fast

Do you ever wonder why professional athletes seem to recover from their Rotator Cuff injuries so much faster than regular patients with Rotator Cuff injuries? This is because they have explicit instructions to rest their shoulder - no physical activity, no heavy lifting - they are ordered to rest the shoulder completely. It's also because they supplement the healing process by stimulating blood flow many times each day. Regular BFST® treatments are a standard part of this therapy because the more we promote blood flow, the faster we will heal. It's very important for professional athletes to heal quickly so they can get back to playing, but there's no reason why regular patients shouldn't receive the same treatment. Add BFST® to your treatment regimen to recover from your Rotator Cuff injury at a surprisingly rapid rate.



Dealing With Pain


Painkillers are BAD, Not Good


Painkillers only mask the pain. They don't address the underlying injury or condition causing that pain. Painkillers can also lead to feeling a false sense of ability, which often results in re-injury. When you re-injure yourself, you're starting the recovery process all over again from the beginning. If you need painkillers to help with the pain, try to restrict them to times when you're at rest, such as to help you sleep. Using them when you are active is a recipe for permanent damage.


Rotator Cuff Treatment Without Drugs

Rotator Cuff injuries can be extremely painful and debilitating. NSAIDs such as ASA, acetaminophen or ibuprofen are often used to treat the pain but these drugs do nothing to treat the actual condition. In fact, NSAIDs are known blood thinners and make the bleeding worse for fresh tissue injuries. Typical pain medications actually interfere with the healing process. Cortisone injections are used in extreme cases but these too are intended to address the pain. They do not promote healing of the injury and they put you at a very high risk of further injury.


Avoid the dangers of painkillers by using a ColdCure® Shoulder Wrap. ColdCure® Wraps are a safe, effective way to eliminate pain and swelling. The innovative design of the ColdCure® Wrap provides your Rotator Cuff with comfortable support and protection. As soon as you put the ColdCure® Shoulder Wrap on, you will feel soothing cold relief, whereas painkillers take 20 minutes to start working.


ColdCure® Devices Reduce Pain and Swelling.

ColdCure® Devices are NOT typical cold or ice packs.

Cold and compression are the two things you need to relieve the pain and swelling of your Rotator Cuff injury as quickly as possible. The ColdCure® Shoulder Wrap provides firm, even cold compression for superior treatment of Rotator Cuff injuries. To be as effective as possible, the compression is uniform and complete, and ColdCure® Shoulder Wraps provide exactly that.


When stored in the fridge, ColdCure® gel packs pose no risk of freezing your skin or underlying tissue, meaning it's a much safer than ordinary ice packs. It also means that the ColdCure® Wrap can be applied for extended periods of time. Longer treatments means faster relief of pain and swelling. When you put the ColdCure® Shoulder Wrap on, you will instantly feel relief and relaxation as it soothes the pain of your Rotator Cuff injury.


Competitor Gel is Inferior to King Brand Rigigel Competitor Gel is Inferior to King Brand Rigigel

The ColdCure® Shoulder Wrap comes with 3 swappable gel packs that are specially designed for the shape of the shoulder. These gel packs are soft and flexible and mold to the shape of your shoulder, even when frozen. The gel formula inside the pack stays in place at all times. It doesn't move around like other gel formulas, even under heavy pressure for long periods of time. The gel packs are inserted inside the wrap one at a time, so you can have the other two charging in the fridge or the freezer. This makes it very easy to keep your therapy going throughout the day. If you're using gel packs stored in the fridge, there's no need to take a break between treatments. Keep using the ColdCure® Wrap as long as you need the pain relief.


Special One Time Offer


When you entered our site, a Rotator Cuff ColdCure® and Rotator Cuff BFST® medical device were automatically put into your shopping cart at a substantial savings. The items already in your cart are priced less than anywhere on our site. You can browse our site and add other items to your cart, but if these special priced items are removed from the cart, they cannot be re-added at the discounted price.


If you already added more items before you realized this, or if you don't want anything in your cart for any reason, you can remove them easily at the checkout page.


NEW Accessory Sling to Immobilize Your Shoulder


If you want your Rotator Cuff to heal as quickly as possible, you need to try to immobilize it completely. Immobilizing the Rotator Cuff is extremely difficult though, as even the smallest movements can lead to further damage. That's why we designed the Accessory Sling. The Accessory Sling can be attached to your BFST® or ColdCure® Shoulder Wrap, to help immobilize your shoulder and arm. Limiting movement of the injured area helps to prevent re-injury and greatly contributes to a faster healing time.


The Accessory Sling is completely customizable to suit your specific needs and can stick anywhere on your Shoulder Wrap. You can wear it on your right or left arm for complete immobilization of your shoulder. This is a unique product as it allows you to have your arm in a sling while you treat your shoulder with blood flow or cold therapy at the same time.


Please note that the Accessory Sling cannot be used on its own or with any products other than the BFST® and ColdCure® Shoulder Wraps.


Accessory Strap


Included with Your Shoulder Wrap


Rotator Cuff

Each ColdCure® & BFST® Shoulder Wrap comes with an extra strap you can attach to the wrap. This simple little addition allows you to increase the compression and support in any area of the wrap. It sticks anywhere on the surface of the wrap to target the exact location of your injury that much better. This versatile strap has 2 specific functions:


1. To add even more compression to your ColdCure® treatments, for superior relief of pain and swelling. Attach the Accessory Strap to the area of your Rotator Cuff where you feel the most pain.

2. To restrict movement of the Rotator Cuff. Attach the Accessory Strap to the area that's painful when you move. This will help stop the pain by limiting movement of your Rotator Cuff. This also helps to prevent re-injury.


Click here to see the Accessory Strap in our Shop!



Combination Therapy BFST® + ColdCure® Treatments


Complete Treatment Relieve Pain & Suffering Heal Quickly

Combination Therapy means using ColdCure® and BFST® in combination by alternating treatments. Combination Therapy is much more effective than using just ColdCure® or just BFST®. This is because you're getting both the pain and swelling relief of ColdCure® and the healing benefits of BFST®, resulting in the absolute best treatment for your Rotator Cuff injury.


Step 1


Use the ColdCure® wrap for at least 2 straight days before using the BFST® wrap. This will help reduce not only the visible swelling you may see on the surface, but also the inflammation you may have and cannot see, deep down in the soft tissue.


Step 2


Combination Therapy is Coldcure and BFST Together

Avoid using the BFST® wrap until your inflammation and swelling has subsided. Start your BFST® treatments on Level 1. For maximum benefit, please take into consideration that each 20 minute treatment optimizes your blood circulation for an average of 4 hours. We recommend 3-4 treatments daily, spread throughout the day. During the day, do a BFST® treatment every 4 hours or before any type of physical activity. This can include anything that puts a strain on your Rotator Cuff (reaching, lifting, etc). This can also be used for preventative measures after a full recovery to optimize your blood flow.


Step 3


Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. 30-45 minutes after your ColdCure® treatment, follow with another BFST® treatment. This time will allow your blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment. This will counteract the treatment. If necessary, use the ColdCure® wrap for pain control, then follow up with another BFST® treatment.


Click here for more information on Combination Therapy

Medical Function - BFST® Wrap - Accelerated Healing


As an FDA Registered Class II medical device, the BFST® Wrap meets very high standards of quality, safety and efficacy. In order to keep you safe and ensure effective treatments, the BFST® device complies with hundreds of pages of regulations and standards. Even though BFST® Wraps are high quality medical grade devices, they are still available to the public to buy and use at home, just like lower quality consumer goods.


King Brand Blood Flow Stimulation Therapy Action

The Blood Flow Stimulation Therapy Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our proprietary Energy Web®, specially controlled and incredibly safe EMR energy envelops the affected body part and stimulates blood flow in the soft tissue deep beneath the skin. The resulting blood flow brings oxygen and nutrient-rich blood to the injured area, accelerating the healing process.


BFST Power Controller

BFST® Wraps have 3 different power settings, which you will work your way through gradually as you heal. Proceeding immediately to Level 2 or 3 will not speed up your healing time. You need to condition the body first. During your first treatment on Level 1, your Rotator Cuff and the area surrounding it will feel quite warm. This is because at first, your circulation is poor. The more treatments you do, the less warming sensation you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that the circulation in your shoulder is improving. Better circulation means more blood flow all the time, not just during treatments. This is the goal. When you feel very little warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat does not mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.


BFST® Wraps are the heating pads of the future. Instead of bringing blood to the surface of your skin like a heating pad, BFST® stimulates blood flow in the soft tissue deep below your skin. Heating the surface of your skin makes it hot to the touch, but doesn't help to heal your injury. The additional blood flow provided by the BFST® Wrap works to actively heal soft tissue. Most people reach for heating pads when they have a soft tissue injury, thinking this will heal them, when what they really need is a BFST® Wrap.


The BFST® Shoulder device comes with the Energy Web® inserted inside a soft, comfortable neoprene wrap. The wrap shapes the Energy Web® to mold perfectly around the complex form of the shoulder, for coverage of the entire Rotator Cuff. This also ensures that there is an even distribution of energy over the injured area. The long, wide Velcro® straps attached to the Shoulder Wrap allow for easy adjustment. No matter your size, you can find the right fit for your body. The BFST® Shoulder Wrap is designed to be worn even after treatment. Simply unplug the device from the outlet and further tighten the straps. The wrap will act as a reminder of your injury and provide light support and protection for your shoulder.




Complete the Healing Process


Keep doing BFST® treatments even after you think you're healed. The healing process takes much longer than most people realize. Even after you "feel better", your Rotator Cuff may only be 30-40% healed. If you want your tissue to heal completely, you need to rest and use BFST®. Continue using BFST® for months after the pain is gone to maintain the healing that has taken place. After a full recovery, do a BFST® treatment before physical activity. This will act as a warm up for your circulatory system and will prevent against re-injury.



Medical Function - ColdCure® Wrap - Extreme Pain Relief


The ColdCure® Shoulder Wrap is a medical grade cold compression wrap designed for home use. Cold and compression applied to an injured Rotator Cuff immediately reduces the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long term permanent damage resulting from soft tissue injuries. As an FDA Registered Class I medical device, the ColdCure® Wrap exceeds all government and health agency regulatory requirements for cold therapy, specifically for use in treating soft tissue injuries.


Rest Cold Compression Elevation

Most people think that RICE - Rest, Ice, Compression & Elevation - is the correct formula to follow when treating a soft tissue injury. The truth is that temperatures below freezing can be too cold to effectively relieve pain and swelling. And these temperatures can also be dangerous. Ice (and other freezer based substitutes such as the blue ice pack) can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. We don't want to apply ice, we want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


While we recommend that you start by using them at refrigerator temperatures, you can store the XC® gel packs in the freezer and use them as freezer packs. Even at the coldest freezer temperatures they retain all their flexibility and cold capacity. In terms of flex and form they feel exactly the same at room temperature as they do from the freezer.


ColdCure contains more gel and holds the cold longer

The ColdCure® Shoulder Wrap comes with 3 large gel packs than contain 10x more gel per lb than other packs, for maximum coverage of your Rotator Cuff. Even though these gel packs are much larger and thicker than others, they're never bulky. When stored in the freezer, our XC® gel packs have 3x more cooling power per lb than standard gel packs. This means faster relief of pain and swelling. It also means longer treatment times without having to swap the gel packs as often.


ColdCure® Shoulder gel packs are custom designed to conform to the shoulder, for complete coverage of the Rotator Cuff. Every one of our ColdCure® Wraps comes with specifically designed gel packs for the body part they're intended to treat. We don't just use one generic gel pack shape with all of our Wraps, because we know that a generic gel pack can't provide the correct coverage for all areas of the body. We know that each body part deserves a specially designed pack if it's going to work the best it possibly can. The Shoulder Wrap molds the gel pack around the top, front, back and side of your shoulder to ensure you receive an even distribution of cooling power over the entire injured area. This product has 100% been designed to treat Rotator Cuff injuries.



Unique XC RigiGel® Formula


Coldcure Eliminates Hotspots

While regular gel packs are notorious for having hot and cold spots, our unique XC RigiGel® packs distribute the cold energy evenly throughout the entire gel pack. When cold pressure is applied to a Rotator Cuff injury, the gel starts to warm up in that specific spot faster than the rest of the pack. The cold energy in our gel packs is transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your hot, swollen injury will receive a consistent and even cold treatment, every time. The temperature balancing power of this gel formula is unmatched.


XC® gel packs have 2 different coloured sides: a white side and a gold side. Both sides will provide you with all the same benefits that our high performance XC RigiGel® has to offer. The XC® gel pack can be inserted inside the wrap with the white side facing towards your shoulder or away from your shoulder since XC® gel packs are not side specific.


King Brand® Quality


Rest, Cold, Compression, Elevation

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials

King Brand® ColdCure® and BFST® products are FDA Registered medical devices. They also meet the requirements set out by ISO 13485, IEC 60601-1 3rd Edition, Health Canada, and several other regulations and standards. These devices intended to prevent, treat and cure soft tissue injuries and chronic conditions. Part of being an FDA Registered company means that our products are made from high quality, biocompatible materials. These devices are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.<br>For Rotator Cuff Braces, your best option is a ColdCure wrap. A Rotator cuff Brace supports the shoulder but does not help with pain and swelling like a coldcure wrap does. shoulder injuries plague many people. A bad Rotator Cuff injury causes shoulder pain. There are many symptoms of shoulder pain caused by Rotator cuff injuries. For shoulder braces, you're better to buy a ColdCure Wrap. Rotator cuff exerecises stimulate blood flow, but rotator cuff exercises can also lead to more injury because of strain the excercise motion puts on the rotator cuff muscles. BFST products promote bloodflow just like exercises and rotator cuff stretches only without the risk of re-injury. Treatment for a Rotator Cuff injury will cause your shoulder pain to improve and your Rotator Cuff injury to heal. There's no doubt that to heal Rotator Cuff injuries quickly you need BFST treatments. Coldcure will help with shoulder pain. You can cure shoulder pain and a Rotator Cuff injury with BFST and coldcure technology. So, if you want to heal your injured Rotator quickly, you need BFST. If you want to treat pain Cause by an injured Rotator Cuff you need coldcure. Rotator Cuff injury symptoms are shoulder pain and a lessened ability to use your arm. Some Rotator Cuff injuries require surgery. This heals the injured Rotator Cuff but the pain in your Rotator Cuff after surgery can be severe. Rotator Cuff surgery recovery time can also be long and painful. The best Rotator Cuff injury treatment is BFST. The best Rotator Cuff injury treatment is coldcure. These wraps are incredible. They feel comfortable. They work.