Advanced Rotator Cuff Therapy
Additional Information

Additional Images
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Side View Rotator Cuff

Healthy Rotator Cuff

Muscles of the Shoulder

Injured Rotator Cuff

Shoulder Injury

Injured Shoulder Posterior

Frozen Shoulder

BFST Shoulder Wrap

right Column

Shoulder Injury

Rotator Cuff Injury Treatment



Healing Solutions For Serious Rotator Cuff Injuries



You don't have to suffer. You don't have to wait.

  • You can reduce the pain and swelling.
  • You can heal quickly.

You simply need the right treatment.

One Super Important Fact:

One Super Important Fact

The reason Rotator Cuff injuries involve chronic re-injury is because even the slightest movement can wipe out all of the healing you've done. Treatment alone won't protect against re-injury. If you want to maintain the healing you've done and you want to heal completely, you need to rest your shoulder and do what you can to heal quickly.


Rapid Recovery


King Brand Shoulder pain

To heal a Rotator Cuff injury you need to rest the shoulder as much as possible. Re-injury takes place whenever you put even a small load on your arm or attempt to stretch the newly healed and still fragile shoulder tissue. Even the slightest movement in the wrong direction will make your situation worse. Many days of healing can be erased by a momentary motion in the wrong direction. You know that sudden sharp pain all too well, and every time you feel it you are setting back the clock on healing.


(Click here for a detailed explanation of how your body heals).

You want to speed up the healing process, not reverse it. You want to promote blood flow to help your Rotator Cuff heal quickly. Use King Brand® products to heal and feel better. Relieve the swelling and pain of your Rotator Cuff injury with a ColdCure® Shoulder Wrap. Promote faster healing of your Rotator Cuff injury with a BFST® Shoulder Wrap. This is exactly what you need to heal your Rotator Cuff quickly and completely.


The Ultimate Solution:


If you really want to get better, here's exactly what you need to do.

  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect your Rotator Cuff from further damage.
  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Avoid re-straining the injury as much as possible. The Accessory Sling and KB Tape can help with this by immobilizing your shoulder and arm.

Do this and your Rotator Cuff can truly heal - finally.


Blood Flow Is Essential For Healing


Heal Your Rotator Cuff Fast

Stop wasting time on treatments that don't work. You don't have to suffer for months on end. You don't have to resort to invasive surgery. You can heal your Rotator Cuff. You just need the right treatment. Blood Flow Stimulation Therapy (BFST®) works to actively heal soft tissue injuries by promoting blood flow deep below the skin. This is exactly what your Rotator Cuff needs to heal quickly and completely.


In order for the body to heal itself, it needs a steady flow of nutrient-rich, oxygenated blood. Unfortunately, an injured shoulder at rest will have very little blood flow, which limits the body's ability to heal. While physical activity promotes blood flow, it can lead to further injury and a lengthened recovery time. The BFST® Wrap is the perfect solution. BFST® treatments bring additional blood flow to your injury while you're at rest, so you can avoid re-injury and heal your damaged tissue at the same time.


BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® devices are powered, Class II Medical Devices to help you heal.

Blood flow is the most critical element in rapid recovery. Unfortunately, an injured shoulder at rest has seriously impaired blood flow, which won't help the healing process move along any faster. If you want to heal as quickly and completely as possible, you need the BFST® Shoulder Wrap. BFST® treatments will bring high quality, healthy blood flow to your Rotator Cuff injury, creating an ideal environment for healing.


BFST® treatments are very pleasant and relaxing. You may feel some warmth and/or a slight tingling sensation as a result of the increase in blood flow. Each treatment takes 20 minutes. We recommend you do 3-4 treatments per day. The effects of each treatment last for up to 4 hours so it's best to spread your treatments out over the course of the day. Do one treatment first thing in the morning, a treatment in the afternoon, another treatment in the evening and the last treatment of the day right before bed for optimal results.


BFST Shoulder Wrap

Avoiding re-injury is fundamental to rapid recovery. Between treatments you can remove the wrap, but the BFST® Shoulder Wrap can be worn even when you're not doing treatments, to help protect and support your Rotator Cuff. For additional protection and support you can also get an accessory sling which attaches to the wrap to provide giving you the ultimate protection and relief. Wearing your wrap between treatments will also act as a reminder of your injury, and this goes a long way towards shortening your recovery time.


Dealing With Pain


Rotator Cuff Treatment Without Drugs

Rotator Cuff injuries can be extremely painful and debilitating. Analgesics and NSAIDs such as ASA, acetaminophen or ibuprofen are often used to treat the pain but these drugs do nothing to treat the actual condition. In fact, analgesics and NSAIDs are known blood thinners and make the bleeding worse for fresh rotator injuries. Typical pain medications actually interfere with the healing process. Cortisone injections are very risky and used in extreme cases but they are only for pain. Cortisone does not promote healing and puts you at a very high risk of further injury.


Painkillers are BAD, Not Good


Pill painkillers only mask the pain. They don't address the underlying injury or condition causing that pain. This can cause a false sense of ability, which often results in re-injury. When you re-injure yourself, you're starting the recovery process all over again from the beginning. If you need painkillers to help with the pain, try to restrict them to times when you're at rest, such as to help you sleep. Using them when you are active is a recipe for permanent damage.


Avoid the dangers of painkillers by using a ColdCure® Shoulder Wrap. ColdCure® Wraps are a safe, effective way to eliminate pain and swelling. The innovative design of the ColdCure® Wrap provides your Rotator Cuff with comfortable support and protection. As soon as you put the ColdCure® Shoulder Wrap on, you will feel instant soothing cold relief, whereas painkillers take 20 minutes to start working.


ColdCure® Devices Reduce Pain and Swelling.

ColdCure® Devices are NOT typical cold or ice packs.

Cold and compression are the two things you need to relieve the pain and swelling of your Rotator Cuff injury as quickly as possible. The ColdCure® Shoulder Wrap provides firm, even cold compression for superior treatment of Rotator Cuff injuries. To be as effective as possible, the compression needs to be uniform and complete, and ColdCure® Shoulder Wraps provide exactly that.


ColdCure® Wraps were designed to address the need for a cold compression device that does not freeze the skin or underlying tissue. Our gel packs pose no threat of cold burns. This makes them much safer to use than other products that use ice, which can cause the skin to freeze, leading to permanent damage. ColdCure® gel packs are completely safe to use for extended treatment durations, meaning faster relief of pain and swelling. Our ColdCure® technology is a huge improvement on regular ice packs.


Competitor Gel is Inferior to King Brand Rigigel Competitor Gel is Inferior to King Brand Rigigel

The ColdCure® Shoulder Wrap comes with 3 swappable gel packs that are specially designed for the shape of the shoulder. These gel packs are soft and flexible and mold to the shape of your shoulder, even when frozen. The gel formula inside the pack stays in place at all times. It doesn't move around like other gel formulas, even under heavy pressure for long periods of time. The gel packs are inserted inside the wrap one at a time, so you can have one inside the wrap for treatment and the other two charging in the freezer. This makes it very easy to keep your therapy going throughout the day.

Optional Accessory Sling to Immobilize Your Shoulder


If you want your Rotator Cuff to heal as quickly as possible, you need to try to immobilize it completely. Immobilizing the Rotator Cuff is extremely difficult though, as even the smallest movements can lead to further damage. That's why we designed the Accessory Sling. The Accessory Sling can be attached to your BFST® or ColdCure® Shoulder Wrap, to help immobilize your shoulder and arm. Limiting movement of the injured area helps to prevent re-injury and greatly contributes to a faster healing time.


The Accessory Sling also does a great job of taking the weight of your arm off your injured shoulder. Taking the tension off your shoulder is a huge relief, and also helps to further prevent re-injury.


The Accessory Sling is completely customizable to suit your specific needs and can stick anywhere on your Shoulder Wrap. You can wear it on your right or left arm for complete immobilization of your shoulder. This is a unique product as it allows you to have your arm in a sling while you treat your shoulder with blood flow or cold therapy at the same time.


Please note that the Accessory Sling cannot be used on its own or with any products other than the BFST® and ColdCure® Shoulder Wraps.


Protect Your Shoulder Between Treatments


When you're not doing treatments with your BFST® or ColdCure® Wrap, your injured tissue is vulnerable to further damage. You don't want to re-injure your fragile tissue and make your Rotator Cuff injury worse. Apply KB Support Tape between your BFST® and ColdCure® treatments to provide your Rotator Cuff with support and protection.


Our skin is soft and elastic and can stretch much more than the tissue underneath. When you apply KB Support Tape to your skin, it becomes a much more rigid surface than before, serving to limit how much the skin can stretch. The Tape makes your skin a source of outside support to hold your tissue in place from above, helping you avoid re-injury. That's why we call it armor for your injury.

Professional athletes tape their injuries all the time. KB Support Tape provides safe, high grade, optimal armor for your injury. It is made from the highest quality, hospital grade, biocompatible materials which most sports tapes are not. KB Tape is 100% KB Quality.


KB Support Tape - Use All Day During Work & Play


KB Tape
$14.95
Add to Cart

KB Support Tape provides lightweight, comfortable compression to relieve your swelling throughout the day. It also helps to prevent re-injury by giving your healing tissue targeted support and protection, without restricting your range of motion.


KB Support Tape is available in 2 styles: Pre-Cut Strips and a Continuous Roll. These 2 styles come in 4 different colors: Pink, Blue, Black & Beige. There's no functional difference between the colors, they just let you express your personal style.


Rotator Cuff Tape Application

The Pre-Cut Strips of KB Support Tape are perfect for people who want tape that's quick and easy. Since they're already cut into ready-to-use strips, you can apply and go! Each roll of Pre-Cut KB Support Tape contains 20 individual strips. Each Pre-Cut Strip is 2 inches wide and 10 inches long.


The Continuous Rolls of KB Support Tape are ideal for people who are looking for a more customizable tape. You can cut the Tape into a variety of different shapes and sizes to achieve a completely unique application for your Rotator Cuff injury. Each box contains 1 Continuous Roll of KB Support Tape that is 2 inches wide and 16 feet long.


We used 2 different colors of KB Support Tape in the above image to better illustrate how the Tape is applied to the top of the Rotator Cuff. You do not need 2 different colors of KB Support Tape in order to achieve this application.


While we found the above application effective for Rotator Cuff injuries, it's only an example. We encourage you to try different applications for Rotator Cuff injuries to find the one that works best for you. Also, remember to trust the pain. If you feel pain in a specific area of your shoulder, apply the tape there. In all cases you should be applying tape over top of and around your injury.


The Medical Tape Advantage


What sets KB Support Tape apart from the rest? It's not athletic tape, it's medical tape. This means our Tape is manufactured to ISO 10993 standards, which ensures that our Tape is made from extremely safe, biocompatible materials. Our Tape is actually made from safer materials than most baby products, including diapers, toys and clothes. Don't let the big brand tapes fool you. Most of them are made from toxic materials, because there are no standards for athletic tape. Some big brand tape glues even contain carcinogenic ingredients. At King Brand®, your health and safety are of utmost importance, which is why KB Support Tape is manufactured to such high standards.


Make Your Treatments Mobile


With the BFST® Battery Pack


This Rechargeable Battery Pack is designed to make your BFST® Wrap completely mobile. It attaches anywhere on your wrap and lasts for a minimum of 3-20 treatments, depending on what level you're on. This means you can do your treatments wherever you go! You can do treatments in the car, at work, or while you're doing chores around the house, all without being plugged in. Use it wherever the day takes you.


The Battery Pack is easily charged using your BFST® power supply. The indicator lights on the Battery let you know when it needs to be charged again. It takes approximately 4 hours to achieve a full charge when the Battery is at 0%.


The Battery Pack makes it so much simpler to get in your 3-4 BFST® treatments per day, because you don't have to wait around while you're plugged into an outlet anymore.


*The Rechargeable Battery Pack is specifically designed to work with your BFST® Shoulder Wrap. Your BFST® Wrap comes with the components you need for treatments and to charge the Battery.


You're Ready To Go


When you entered our site, a Shoulder ColdCure® medical device, a Shoulder BFST® medical device and a roll of KB Support Tape were automatically put into your shopping cart. The items in your cart are the three things you need to stop the pain and heal your Rotator Cuff. You may go to the checkout at any time or please continue to learn more about treating Rotator Cuff injuries by exploring our site. You can also find products to treat other injuries and ailments in our shop.


Free Professional Guidance


Professional Consulting

Every purchase of a BFST® or ColdCure® Wrap comes with the free professional consulting services of our King Brand® Advisors. Our team of helpful Advisors are here for you through every stage of your recovery. They are thoroughly trained on BFST® and ColdCure® technology and treatments. They are also knowledgeable when it comes to treating Rotator Cuff injuries. One of our Advisors will contact you 4 or 5 days after your order has been delivered to see how your treatments are going and to answer any questions you may have. They can also help you create a treatment regimen that is specific to your symptoms. This is a huge advantage in terms of your recovery. While one of our Advisors will follow up with you directly, you are welcome to contact us if you need any assistance.



Combination Therapy BFST® + ColdCure® Treatments


BFST® for Rapid Healing
ColdCure® for Pain & Swelling
KB Tape to Prevent Re-Injury

Combination Therapy means using ColdCure® and BFST® in combination by alternating treatments, as well as using KB Support Tape between your treatments. Combination Therapy is much more effective than using just one product or the other. This is becauseyou're getting the pain and swelling relief of ColdCure®, the healing benefits of BFST®, and the protection and re-injury prevention of KB Support Tape, resulting in the absolute best treatment for your Rotator Cuff injury.


Step 1


Use the ColdCure® Wrap several times a day to help reduce not only the visible swelling you may see on the surface, but also the inflammation you may have and cannot see, deep down in the soft tissue.


Step 2


Combination Therapy

Avoid using the BFST® Wrap until your inflammation and swelling has subsided. Start your BFST® treatments on Level 1. For maximum benefit, please take into consideration that each 20 minute treatment optimizes your blood circulation for an average of 4 hours. We recommend 3-4 treatments daily, spread throughout the day. During the day, do a BFST® treatment every 4 hours or before any type of physical activity. This can include anything that puts a strain on your Rotator Cuff (reaching, lifting, etc). This can also be used for preventative measures after a full recovery to optimize your blood flow.


Step 3


Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. 30-45 minutes after your ColdCure® treatment, follow with another BFST® treatment. This time will allow your blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment. This will counteract the treatment. If necessary, use the ColdCure® Wrap for pain control, then follow up with another BFST® treatment.


Step 4


Any time you're not doing a ColdCure® or BFST® treatment, wear KB Support Tape over your Rotator Cuff. If you're taping and doing multiple BFST® treatments throughout the day, do your first BFST® treatment before the Tape is applied and your last treatment after the Tape has been removed at the end of the day.


Click here for more information on Combination Therapy

Medical Function - BFST® Wrap - Accelerated Healing




As an FDA Registered Class II medical device, the BFST® Wrap meets very high standards of quality, safety and efficacy. In order to keep you safe and ensure effective treatments, the BFST® device complies with hundreds of pages of regulations and standards. Even though BFST® Wraps are high quality medical grade devices, they are still available to the public to buy and use at home, just like lower quality consumer goods.


King Brand Blood Flow Stimulation Therapy Action

The Blood Flow Stimulation Therapy® Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our proprietary Energy Web®, specially controlled and incredibly safe, low levels of EMR energy envelop your Rotator Cuff and stimulate blood flow in the soft tissue deep beneath the skin. The resulting stimulation brings oxygen and nutrient-rich blood to the injured area, accelerating the healing process.


BFST® Wraps come with a 3 level power controller. Everyone should start their treatments on Level 1 and work their way through the levels gradually as they heal. Proceeding immediately to Level 2 or 3 will not speed up your healing time. You need to condition the body first.


BFST Power Controller

During your first treatments on Level 1, your Rotator Cuff and the area surrounding it will feel quite warm. This is because at first, your circulation is poor. The more treatments you do, the less warming sensation you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that your circulation is improving. Better circulation means more blood flow all the time, not just during treatments. This is the goal. When you feel very little warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat does not mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.


When it comes to therapeutic benefits, BFST® Wraps are far superior to heating pads. BFST® Wraps work to heal your injury by bringing additional blood flow to your damaged tissues, deep below the skin. All heating pads do is bring blood to the surface of your skin, making it hot to the touch. This doesn't do anything to heal the injury. There is a huge difference between a BFST® Wrap and a heating pad.


The BFST® Shoulder device comes with the Energy Web® inserted inside a soft, comfortable neoprene wrap. The wrap shapes the Energy Web® to mold perfectly over the top of your shoulder, for coverage of the entire Rotator Cuff. This also ensures that there is an even distribution of energy over the injured area. The 3 Extension Straps included with the Shoulder Wrap allow you to find the right fit for your body. The BFST® Shoulder Wrap is designed to be worn even after treatment. Simply unplug the device from the outlet and further tighten the straps.



Complete the Healing Process


Yoga Group

When you're recovering from a Rotator Cuff injury, the pain ends long before you've finished healing. In fact, the pain is usually gone once your tissue is about 20-30% healed. The entire healing process is very complex, and much longer than most people realize. (You can click here for the full story.) The key thing to remember is that long after the pain stops, your Rotator Cuff is still healing. This means you need to keep doing BFST® treatments in order to complete the healing process. Doing regular BFST® treatments for several months after the pain is gone is extremely beneficial. Do a BFST® treatment prior to any physical activity. This will act as a warm up for your circulatory system. You should also continue to use KB Support Tape to help protect your shoulder from re-injury.



Medical Function - ColdCure® Wrap - Extreme Pain Relief



The ColdCure® Shoulder Wrap is a medical grade cold compression wrap designed for home use. Cold and compression applied to an injured Rotator Cuff immediately reduces the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long term permanent damage resulting from soft tissue injuries. As an FDA Registered Class I medical device, the ColdCure® Wrap exceeds all government and health agency regulatory requirements for cold therapy, specifically for use in treating soft tissue injuries.


ColdCure® RigiGel® packs are much safer and more effective than ice and products that use mushy blue gel. Why? Because RigiGel® packs are like ice, but they stay at 0°C. While they may start at about -20°C straight from the freezer, after a few minutes they will go to 0°C and stay at
0°C for a long time. ColdCure Stays at a Safe Temperature This is the ideal temperature for cold therapy, because it's cold enough to relieve your pain and swelling, but safe enough to not cause cold burns. Ice and blue gel packs will also start at -20°C and rapidly go to 0°C, but their temperature keeps rising quickly, instead of staying in the safe, effective zone of 0°C. The XC Gel® danger zone is very small, but the benefits are huge.


While XC Gel® packs are designed to be stored in the freezer, you can store them in the fridge if you find them too cold from the freezer. Not all freezers are the same. If you find that the gel is too stiff from the freezer, leave it out for 1-2 minutes before inserting it inside the wrap. When the pack is soft enough to bend, it's ready to use for treatment.


Rest Cold Compression Elevation

Most people think that RICE - Rest, Ice, Compression & Elevation - is the correct formula to follow when treating a soft tissue injury. The truth is that temperatures below freezing can be too cold to effectively relieve pain and swelling. And these temperatures can also be dangerous. Ice can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. We don't want to apply ice, we want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


10x More Gel and 3x More Cold

Our XC Gel® packs contain 10x more gel per lb than other packs, for maximum coverage of your Rotator Cuff. When stored in the freezer, our XC Gel® packs have 3x more cooling power per lb than standard gel packs. This means faster relief of pain and swelling. It also means longer treatment times without having to swap the gel packs as often. Bigger packs with more gel inside, plus superior cooling power, equals an overall better, more effective treatment.


ColdCure® Shoulder gel packs are custom designed to conform to the shoulder, so you get an even distribution of cooling power over your Rotator Cuff. Every one of our ColdCure® Wraps comes with specifically designed gel packs for the body part they're intended to treat. Every body part is uniquely shaped, which is why every one of our gel packs is uniquely shaped too. This product has 100% been designed to treat Rotator Cuff injuries.



Unique XC RigiGel® Formula


ColdCure Eliminates Hot Spots

While regular gel packs are notorious for having hot and cold spots, our unique XC RigiGel® packs distribute the cold energy evenly throughout the entire gel pack. When cold pressure is applied to a Rotator Cuff injury, the gel starts to warm up in that specific spot faster than the rest of the pack. The cold energy in our gel packs is transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your hot, swollen injury will receive a consistent and even cold treatment, every time. The temperature balancing power of this gel formula is unmatched.


XC Gel® packs have 2 different colored sides: a white side and a gold side. Both sides will provide you with all the same benefits that our high performance XC RigiGel® has to offer. XC Gel® packs can be inserted inside the wrap with the white side facing towards your shoulder or away from your shoulder since they're not side specific.


King Brand® Quality


Quality Guaranteed

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials

King Brand® ColdCure® and BFST® products are FDA Registered medical devices. They also meet the requirements set out by ISO 13485, IEC 60601-1 3rd Edition, Health Canada, and several other regulations and standards. These devices intended to prevent, treat and cure soft tissue injuries and chronic conditions. Part of being an FDA Registered company means that our products are made from high quality, biocompatible materials. These devices are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.<br>For Rotator Cuff Braces, your best option is a ColdCure wrap. A Rotator cuff Brace supports the shoulder but does not help with pain and swelling like a coldcure wrap does. shoulder injuries plague many people. A bad Rotator Cuff injury causes shoulder pain. There are many symptoms of shoulder pain caused by Rotator cuff injuries. For shoulder braces, you're better to buy a ColdCure Wrap. Rotator cuff exerecises stimulate blood flow, but rotator cuff exercises can also lead to more injury because of strain the excercise motion puts on the rotator cuff muscles. BFST products promote bloodflow just like exercises and rotator cuff stretches only without the risk of re-injury. Treatment for a Rotator Cuff injury will cause your shoulder pain to improve and your Rotator Cuff injury to heal. There's no doubt that to heal Rotator Cuff injuries quickly you need BFST treatments. Coldcure will help with shoulder pain. You can cure shoulder pain and a Rotator Cuff injury with BFST and coldcure technology. So, if you want to heal your injured Rotator quickly, you need BFST. If you want to treat pain Cause by an injured Rotator Cuff you need coldcure. Rotator Cuff injury symptoms are shoulder pain and a lessened ability to use your arm. Some Rotator Cuff injuries require surgery. This heals the injured Rotator Cuff but the pain in your Rotator Cuff after surgery can be severe. Rotator Cuff surgery recovery time can also be long and painful. The best Rotator Cuff injury treatment is BFST. The best Rotator Cuff injury treatment is coldcure. These wraps are incredible. They feel comfortable. They work.