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Advanced Rotator Cuff Therapy

Rotator Cuff Injury Treatment

Rotator Cuff Treatment

The Best Healing Solutions For
Serious Rotator Cuff Injuries

You don't have to suffer. You don't have to wait.

  • You can reduce the pain and swelling.
  • You can heal quickly.

You simply need the right treatment.

One Super Important Fact:


Struggling with Rotator Cuff pain isn't fun. It hurts to wash your hair, it hurts to take your coffee cup out of the cupboard, and so many other things each and every day. It's tiring! If you have a Rotator Cuff Injury, you don't need invasive surgery. Cortisone injections only address the symptoms and not the cause of the pain, and are accompanied by serious risks. Avoid surgery and injections and heal your Rotator Cuff Injury in your own home.


How Can I Manage My Rotator Cuff Injury Pain?


Even the slightest movement can cause the sharpest pains in your shoulder. Simple things from getting dressed in the morning can cause the most significant pain. Preparing a meal, oe even getting a glass of water. With a Rotator Cuff Injury, your range of motion is impacted. Your limitations will be different from the next persons limitations, because everyone's injury is different.


Injured Rotator Cuff

The Rotator Cuff is made up from 4 major muscle groups: subscapularis, teres minor, supraspinatus, and infraspinatus. These four muscles together is what helps to give your shoulder that unique ability to move 360° unlike any other joint within your body. This unique movement makes your shoulders strong, but also vulnerable to injury if you're not careful. The sharp pains are your body telling you that you're at risk of causing further damage. Try to learn what movements cause these pains, and avoid them as best you can. During periods of activity where you might unconsciously move your arm and shoulder, you should consider wearing a sling. A sling will help restrict your range of motion temporarily, as well as let your shoulder rest as it does not have to support the weight of your arm.


ColdCure Shoulder

The dull ache that continues to intensify throughout the day is what you can manage at home. Usually after activity, you will start to notice an ache in your shoulder that doesn't go away. Don't reach for those pain killers! All you need to relieve that pain is cold - and lots of it. To minimize pain and swelling in your shoulder, complete a ColdCure® treatment any time that dull ache starts t increases, or if you have been active. If you know you have been over active and will potentially be developing inflammation, start your ColdCure treatments even before the pain starts. The ColdCure® Shoulder Wrap provides superior relief of the swelling and pain that comes with Rotator Cuff Injuries. ColdCure® Shoulder Wraps use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. Don't let the pain of your Rotator Cuff Injury control you. Don't count the hours between pain relief. If your Shoulder hurts, apply the ColdCure Shoulder Wrap.


The application of cold compression must be uniform and complete if it's going to work the best. This is why the ColdCure® Shoulder Wrap has been custom designed to perfectly fit the entire rotator cuff, to ensure that your injury receives a complete and even distribution of cooling power. Every Shoulder Wrap comes with 3 extension straps, (small, medium and large) to help achieve your perfect fit. We recommend using the Medium Extension Strap to start customizing the fit of your Shoulder Wrap. If the wrap is too big or too small, then change out the Extension Straps for your prefect fit!


Protect Your Shoulder Between Treatments


Whether you know that you have a Rotator Cuff Injury, or you suspect that you're dealing with a Rotator Cuff Injury, it's always recommended to try and get an X-Ray or MRI to get a proper diagnosis. Afterall, the more you know, the better you can take care of your injury. If you do know, you should tape your shoulder to help prevent re-injury from your activities throughout the day.


You see most professional athletes taped up because they inevitably get injured, and they can't stop doing their thing, so they tape when they are active to try to keep the damage to a minimum.


Support Tape to Prevent Re-Injury

KB Support Tape is the perfect compliment to a quick recovery. Without restricting your range of motion, KB Support Tape is powerful, even if you can't feel it. Perfectly protecting your Rotator Cuff Injury, KB Support Tape provides maximum protection so you don't have to deal with the constant re-injury cycle that quite often comes from Rotator Cuff Injuries. Your shoulder moves a lot through the day, and when you're injured you feel every little movement. You can't stop and wait for your Rotator Cuff Injury to go away. KB Support Tape is designed to protect your tendons, muscles and ligaments and prevent further damage as you go through the day. You need to stop that painful re-injury process to make a full recovery. You don't want to re-injure your fragile tissue and make your Rotator Cuff injury worse. Apply KB Support Tape every morning to provide your Rotator Cuff with support and protection.


How to Heal Your Rotator Cuff Injury Quickly


We know that you're tired of trying treatments that only provide symptomatic relief of your Rotator Cuff Injury, without doing anything to help heal the injury itself. We know that you don't want to resort to surgery in order to heal your Rotator Cuff Injury for good.


Rotator Cuff injuries involve chronic re-injury, and the slightest wrong move can wipe out all of the healing you've done. You need to get ahead of the re-injury cycle. Treatment to accelerate your healing is very important. You're looking for a conservative treatment that's going to relieve your pain and improve mobility. Thankfully, King Brand® has the medical devices that will do just that.


94% of people who use these products get positive results and recover quickly from their Rotator Cuff injury. It's simple. They work. And there's a money back guarantee.


The Ultimate Solution:


If you really want to get better, here's exactly what you need to do.

  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Avoid re-straining the injury as much as possible. KB Wide Tape is a must. The Accessory Sling can help by immobilizing your shoulder and arm.
  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect your Rotator Cuff from further damage.

Do this and your Rotator Cuff can truly heal - finally.

Doctors Know - Blood Flow is Essential.


You don't have to wait for endless months in pain. You can heal your Rotator Cuff Injury much more quickly with the right treatment.


You can heal your Rotator Cuff Injury and regain your mobility. All you need is the right treatment. You don't have to wait for months on end to feel better. You can heal much more quickly with the right treatment. For a Rotator Cuff Injury, blood flow is the most critical element in rapid recovery. To heal quickly you need an increase in blood flow and rest. Stop suffering for weeks with pain, without any improvement. BFST® treatments gives your damaged shoulder the blood flow it needs to heal properly.


BFST® brings oxygen and nutrient-rich blood to the injured area. The BFST® is a plug in medical device that works to heal your Rotator Cuff Injury with each treatment. Increasing blood flow works to actively heal your damaged tissue and is required in order to help your body heal completely from an Rotator Cuff Injury. Unfortunately, an injured Rotator Cuff at rest usually has very limited blood flow. Physical activity can promote blood flow but it can also result in small but frequent re-injury which extends the healing time and greatly increases the amount of scar tissue that develops. With a BFST® Shoulder Wrap, blood flow can be stimulated in your damaged Rotator Cuff while you're at rest. With improved blood flow and without physical activity and the risk of re-injury, you can recover from your Rotator Cuff Injury at a surprisingly rapid rate.



You're Ready To Go - Pick Your Package


Recovery Packages


The King Brand Recovery Packs listed below include everything you need to heal as quickly as possible from your Rotator Cuff Injury. As an added bonus, the Recovery Packs include a discount that's been built into the package price.


Four Piece Side Shoulder Recovery Pack - Save BIG on the Essentials


The Side Shoulder Four Piece Recovery Package deal has been created to include everything that you need to heal your Rotator Cuff Injury that's causing pain in your shoulder and also radiating down your arm. The Side Shoulder Recovery Pack will help your left or right shoulder heal quickly. The Four Piece Recovery Pack includes the Shoulder BFST®, Shoulder ColdCure®, One Accessory Sling and one roll of Wide KB Support Tape.


    This bundle helps to:
  • reduce pain and swelling with the ColdCure® Shoulder Wrap.
  • provide a faster healing time with the BFST® Shoulder Wrap.
  • provide protection for your shoulder using the KB Support Tape
  • support the weight of your arm during treatments to give your shoulder a break


These are the most important tools for your Rotator Cuff Injury. They work together to heal you, protect you, and reduce the pain.



Five Piece Side Shoulder "On The Go" Pack - The Biggest Savings


The Five Piece Recovery Pack is designed for people who are always on the go, and want the convenience of treatments anywhere and at any time. This bundle includes everything mentioned in our Four Piece Recovery Pack, and also includes our BFST® Battery Pack. With the BFST® Battery Pack, you don't need an outlet. You can take your treatments in the car, on the plane, or wherever your day takes you. With a full charge on your BFST® Battery Pack, you will have more than enough power to complete all of your treatments for 2 or 3 days between charges.







Individual Items


All of our products are available for purchase as individual items. You can build you own package that suits your needs. Our Treatment Advisors are available 7 days a week to take your call, if you need help deciding what to order.


BFST® Side Shoulder Wrap - Heal the Fastest



If you want to just stick with the most essential piece, the BFST® Side Shoulder Wrap is your best choice. You can use this on both your left and right shoulder. It is not side specific. This Class II medical device actively stimulates healing in your shoulder to get you on the mend ASAP! As is, this device plugs into a wall outlet for 20 minute sessions of comfortable soothing Blood Flow Stimulation. To Stimulate Healing it is really all you need. Treat yourself in the morning and at night and before any strenuous activity and your healing process will happen as fast as possible.







ColdCure® Side Shoulder Wrap - Stop the Pain


If your biggest issue is the pain, then you definitely want the ColdCure® wrap. The ColdCure® Side Shoulder Wrap comes with 3 swappable cold packs that contain our unique XC RigiGel® formula. With the same design as the BFST®, you can use this wrap on either your left or right shoulder. This isn't that 'blue goo' that you get from the drug store, no way. This is super gel. It holds tons more cold and stays cold much longer. Its ice that bends like rubber. It's amazing. The elasticized wrap holds the cold firmly in place against your injury sucking away the pain while it gently reduces swelling. If pain is your #1 concern, this is your #1 solution. With extra gel packs included you can treat the pain over and over again, never running out of ice.




3" Wide KB Support Tape - Larger Tape to Cover Larger Muscles

KB Tape Wide
$19.95
Add to Cart

Wide Tape? Of course. You have different sized muscles in your shoulder, and throughout your body, so why not compliment it with different sized tape. Larger muscles need more support, so we offer our 3" Wide Tape within our Recovery Packs and On The Go Packages for our Rotator Cuff Injury customers. Constant re-injury is often the biggest reason your Rotator Cuff Injury doesn't heal. It heals when at rest but when you get back on your feet the injury gets worse. Athletes are always taped up. That's to prevent against re-injury while they are active. And KB Support Tape is the best for that purpose. Taping is very underappreciated and very effective. If you have to keep moving, you have to tape.





2" KB Support Tape - 2" Tape to Cover Smaller Muscles

KB Tape
$14.95
Add to Cart

Experimenting with your taping method? Smaller muscles don't need as much support, so you might find that using the 3" tape exclusively to be a little challenging. Adding some 2" Tape to your routine will help you properly support any smaller muscles that might need some extra help during your recovery. Maybe your Rotator Cuff Injury is causing your elbow or your forearm to be sore as well. Our 2" KB Support Tape comes in 3 colors: Beige, Black and Blue. You can also choose from a continuous roll, or pre-cut strips. Both rolls are 16' in length.


The color is purely your sense of style.


The Pre-Cut Strips are super convenient, but the Continuous Roll gives you more control over how you tape your injury and you get the most use out of a single roll.




BFST® Battery Pack - Make Your Treatments Mobile


This Rechargeable Battery Pack is designed to make your BFST® Wrap completely mobile. It attaches anywhere on your wrap and lasts for a minimum of 4-10 treatments, depending on what level you're on. This means you can do your treatments wherever you go! You can do treatments in the car, at work, or while you're doing chores around the house, all without being plugged in. Use it wherever the day takes you.


The Battery Pack is easily charged using your BFST® power supply. The indicator lights on the Battery let you know when it needs to be charged again. It takes approximately 4 hours to achieve a full charge when the Battery is at 0%.


The Battery Pack makes it so much simpler to get in your 3-4 BFST® treatments per day, because you don't have to wait around while you're plugged into an outlet anymore.


*The Rechargeable Battery Pack is specifically designed to work with your BFST® Shoulder Wrap. Your BFST® Wrap comes with the components you need for treatments and to charge the Battery.


Accessory Sling - To Immobilize Your Shoulder


If you want your Rotator Cuff to heal as quickly as possible, you need to try to immobilize it completely. Immobilizing the Rotator Cuff is extremely difficult though, as even the smallest movements can lead to further damage. That's why we designed the Accessory Sling. The Accessory Sling can be attached to your BFST® or ColdCure® Shoulder Wrap, to help immobilize your shoulder and arm. Limiting movement of the injured area helps to prevent re-injury and greatly contributes to a faster healing time.


The Accessory Sling also does a great job of taking the weight of your arm off your injured shoulder. Taking the tension off your shoulder is a huge relief, and also helps to further prevent re-injury.


The Accessory Sling is completely customizable to suit your specific needs and can stick anywhere on your Shoulder Wrap. You can wear it on your right or left arm for complete immobilization of your shoulder. This is a unique product as it allows you to have your arm in a sling while you treat your shoulder with blood flow or cold therapy at the same time.


Please note that the Accessory Sling cannot be used on its own or with any products other than the BFST® and ColdCure® Shoulder Wraps.





Optional Items



Vibe Massagers - Are Other Parts Starting to Ache? Relieve Stiff Muscle Pain


Vibe Peanut
$69.00
Add to Cart

Rotator Cuff Injuries often leads to other parts of your body aching as you attempt to compensate for your sore shoulder. King Brand Vibe massagers are professional grade units that can unknot tense tissue and free you from the pain and stiffness.

There's no doubt you know the pain of muscle tension. Lots of people feel it in their feet, their hips, and even their back. Muscle pain can ruin your day and it can ruin your sleep. If you haven't used a professional massager before, it's time you try one.
You'll love it. 20 minutes of targeted massage on any part of your body leaves you feeling so relaxed. You can really feel the difference. Long after your injury is forgotten you'll still be using your massager. It will become your new best friend.

The Vibe Peanut shown here is a compact and effective hand held massager that gives excellent results at an affordable price.

For more options on massage devices, click here for our massagers page!



ColdCure® Large Pad - Mega Coverage


If you want mega coverage of your shoulder and arm - or even your back - you have to try our ColdCure® Large Body Wraps. They cover a massive treatment area of 16" x 16", so you can wrap any area that needs the cold. This is a great alternative for people who find that they need more cold, and that other products aren't large enough.


These wraps are also extremely versatile and can be worn on any areas of your body that you need to reduce your swelling and inflammation. It's so huge that you can use it to treat any bodily injury, particularly the back. We don't know of any other compression ice pack that's this big or holds this much cold. This is a very serious ice pack!


If you're looking for lots of cold coverage, look no further than the ColdCure® Large Body Pad.




Free Treatment Advice & Guidance


Quality Customer Service

The purchase of every BFST® and ColdCure® Wrap comes included with the free professional consulting services of our King Brand® Advisors. This added benefit is precious in terms of your treatments and overall recovery. Take advantage of having a supporting team to help guide you through your entire recovery process, to help you understand how to use your BFST® and ColdCure® Wraps correctly, in order to get the best results possible for your Rotator Cuff injury.


Not only are our Treatment Advisors trained on how to use our products effectively, but they are also thoroughly trained on treating a Rotator Cuff injury, so they can help create a treatment plan that's specific to your individual needs. Our Advisors spend all day helping people just like you every stage of their recovery. We are truly dedicated to helping you feel better as quickly as possible.


Talk to us. Tell us your lifestyle and schedule and let us help you put together a treatment program that will work best for you. We'll guide you on when and when not to take painkillers and which ones are best. We have a lot of knowledge to share. At every point in your recovery you can call us and we will be there for you.


This is the third or fourth time that I've called today, and I've gotta tell you, everybody I have spoken to is like you people have THE BEST customer service. I'm going to give you such a good rating. You're all so... I don't know... patient and kind and nice and you just don't find that anymore. That's the truth, that's the doggone truth. No comparison, no comparison.

Linda from New YorkBFST Shoulder | Accessory Sling | Wide Roll Tape Jan 17, 2022


BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® devices are powered, Class II Medical Devices to help you heal.

Blood flow is the most critical element in rapid recovery. Unfortunately, an injured shoulder at rest has seriously impaired blood flow, which won't help the healing process move along any faster. If you want to heal as quickly and completely as possible, you need the BFST® Shoulder Wrap. BFST® treatments will bring high quality, healthy blood flow to your Rotator Cuff injury, creating an ideal environment for healing.


BFST® treatments are very pleasant and relaxing. You may feel some warmth and/or a slight tingling sensation as a result of the increase in blood flow. Each treatment takes 20 minutes. We recommend you do 3-4 treatments per day. The effects of each treatment last for up to 4 hours so it's best to spread your treatments out over the course of the day.

Do one treatment first thing in the morning, a treatment in the afternoon, another treatment in the evening and the last treatment of the day right before bed for optimal results.


Avoiding re-injury is fundamental to rapid recovery. Between treatments you can remove the wrap, but the BFST® Shoulder Wrap can be worn even when you're not doing treatments, to help protect and support your Rotator Cuff. For additional protection and support you can also get an accessory sling which attaches to the wrap to provide giving you the ultimate protection and relief. Wearing your wrap between treatments will also act as a reminder of your injury, and this goes a long way towards shortening your recovery time.


What Does the BFST® Feel Like?


The BFST® treatments are very comfortable and soothing. The BFST® uses Electromagnetic Energy to stimulate blood flow underneath the surface of the skin. It is warm, but not hot. It does not vibrate like a massager. (You shouldn't use a massager on soft tissue injuries) It does not cause your muscles to tense in jolts like with a TENS machine. (TENS machines are very bad for soft tissue injuries) The BFST® isn't supposed to do either of those things. Rather, it is soothing and sometimes gives you a gentle tingling sensation in the treatment area. BFST® treatments are very pleasant and enjoyable.


Don't be confused, while the treatments feel gentle, they are still very powerful. Think about an X-RAY or an MRI. Even though you don't feel the energy during those procedures, a lot of energy is definitely going deep into your body. If you put your ear close to the BFST® when it is on, you can actually hear it going through the cycles. It's not loud, but you can hear it if you listen. It isn't just delivering one energy level at one frequency. Just like an MRI machine, the BFST® buzzes and hums and gets louder and more quiet as it goes through the treatment cycle. It sounds just like a mini-MRI machine. Over the 20 minute treatment period it goes through a treatment cycle to deliver the most energy in the most effective way. It is designed to help give you the fastest healing time possible, in the comfort of your home.


During each BFST® treatment you will only feel a mild warming sensation. If it feels hot you are using it on too high of a setting. Over time, after several treatment sessions, the treatments will feel like they are getting less and less warm. This is your body responding to the BFST® treatments by increasing your subdermal blood flow. The more BFST® treatments you do, the less warmth you're going to feel. This is a good sign. Your tissue is becoming healthier. Your body is getting stronger. This means that your circulation through your injury is improving, and your injury is improving. When the feeling of warmth during a treatment is almost all gone, this is the signal that it is time to move up to the next level. People usually move up to the second level after a few weeks of treatment.


When to do Physiotherapy


Recovery and Physiotherapy

Physiotherapists and doctors recommend stretching and strengthening exercises because it helps to promote blood flow through your injured shoulder. Remember, it's the motion in our shoulder that causes the synovial fluid to circulate. When we are injured though, we need to reduce our activity, and that leads to a weakening of the muscles called Atrophy. In the early days of recovery, it is only the motion that we need to pump the joint. We need motion without pain. Really, as long as you don't feel pain, whatever activity you are doing is probably okay. So in the early days of recovering, the early days of PT, the key is motion, not exercise.


Physiotherapy is also intended to help strengthen the surrounding muscles to rebuild that lost muscle once you are on the mend. But, it can be harmful if heavy stretching and exercises are started too early. Your injury first needs to stabilize, and in order to stabilize the injury you need to rest. If you still have significant injury, any physio you do should start off very light.


Our advice is, don't start Physical Therapy until your condition has stabilized. When you start, if you feel pain during or after PT, speak up! Your clinician can't feel what you feel, so it is very important to advocate for yourself during physio. Let them know how it feels at each stage so they can use that as a guide to treat you properly. PT is not supposed to hurt and if it does you may be re-injuring your shoulder. Never drive through the pain. If your physio recommends you work through the pain you should consider a different therapist.


When you rest, your blood flow slows down which doesn't help your injury heal. This is why BFST® is so important to start early on in your recovery. The BFST® will increase blood flow when you can't exercise and stretch aggressively. This enables exchange of nutrients and waste with the synovial fluid - to promote the healing process. So, with BFST®, you can have increased circulation for hours even though your actual motion of your joint is quite light and that is invaluable to your shoulder.


BFST® stimulation also helps prevent re-injury when you become more active. Giving your shoulder a BFST® treatment before any activity triggers the shoulder as though there is significant exercise going on. Think of it as a warm-up lap for your shoulder before you actually start the exercise. That warm-up is invaluable in preventing re-injury, particularly if you were fairly immobile before hand. Start BFST® early. The earlier the better! Use the BFST® to warm up your knee before PT and before any other heavy activity. This will help prevent further injury as a result of the PT activity.


At the beginning of your injury, even before the injury has had a chance to stabilize and long before you start physio, the ColdCure® Wraps will help keep the pain and swelling under control. Cold compression is highly recommended to stabilize a fresh injury. And when you are active, invariably, you're going to aggravate your condition to some degree. If you're vary active, you may aggravate it a lot! After any activity where you may have aggravated your injury, use cold compression to minimize the negative impact and stabilize your knee. Always use your ColdCure® wrap after any heavy activity and after PT.


The KB Support Tape should be applied every morning and worn all day long to help prevent re-injury, including to PT. It protects you when you move. KB Tape is armor for your injury. For many people, King Brand® products, used in the comfort of your own home, are all that is required without having to attend and pay for Physical Therapy appointments. Because you don't have to move to use them, the King Brand BFST® and ColdCure® Wraps can be started any time in your recovery process.


Dealing With Pain - Consult with us for Free!


Treatment Without Drugs

With Rotator Cuff Injuries sharp stabbing pains can frequently be felt when you move your arm the wrong way, and it causes us to rely heavily on pain killers. But honestly, pain killers are not your friend. It is understandable that you are looking for the relief from pain. Remember, though, the pain is there to stop us from hurting the area further. The pain is your body saying please stop doing that! While pain killers are a welcome relief, they can be dangerous to take when you're active. Pain killers can completely block the pain signal, making you unaware of any further damage you could be doing to your shoulder. Pain killers should be restricted to times of rest.


Rotator Cuff Treatment Without Drugs

When it comes to pain killers, some products are much more effective than others. Some can actually help your injury when used correctly and others will only make it worse. According to the National Institute of Health, our own government body tells us that Acetaminophen overdose is the leading cause for calls to Poison Control Centers (>100,000/year) and accounts for more than 56,000 emergency room visits. And acetaminophen (Tylenol) won't help you get better one bit. It only puts you at risk of more injury. If you want help choosing the right pain killer and want advice on how to use it more safely and correctly, give us a call at 1-844-672-9440. We will give you excellent guidance. No charge. No purchase necessary.


To maximize healing and minimize pain and swelling, complete a BFST® treatment right before bed. We can give you advice on medication you can take to reduce the pain and help you heal while you sleep. The BFST® treatment will work towards healing while you sleep, and the medication will work to relieve the pain and inflammation so that you can experience restful sleep. During the day, ColdCure® treatments are the best choice to continue to reduce inflammation while you are active. Our medical grade injury tape, KB Support Tape, is excellent for reducing reinjury and pain when you need to be active as well. If you're in pain, give us a call now for free advice 1-844-672-9440.


You guys have good products. It's impressive that you can skip surgery and heal naturally.

Jeffery from AlabamaBFST Side Shoulder June 03, 2022


ColdCure® Devices Reduce Pain and Swelling.

ColdCure® Devices are NOT typical cold or ice packs.

Cold and compression are the two things you need to relieve your Rotator Cuff injury's pain and swelling as quickly as possible. The ColdCure® Shoulder Wrap provides firm, even cold compression for superior treatment of Rotator Cuff injuries. To be as effective as possible, the compression needs to be uniform and complete, and ColdCure® Shoulder Wraps provide precisely that.


ColdCure® Wraps are designed to address the need for a cold compression device that does not freeze the skin or underlying tissue. Our gel packs pose no threat of cold burns. This makes them much safer to use than other products that use ice, which can cause the skin to freeze, leading to permanent damage. ColdCure® gel packs are completely safe to use for extended treatment durations, meaning faster relief of pain and swelling. Our ColdCure® technology is a huge improvement on regular ice packs.


Regular gel packs are notorious for having hot and cold spots, our XC RigiGel® packs distribute cold energy evenly throughout the entire gel pack. When cold pressure is applied to an injury, the gel starts to warm up in that specific spot faster than the rest of the pack. The energy in our gel packs is transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your injury will receive a consistent cold treatments, every time. The temperature balancing power of this gel formula is unmatched.


The ColdCure® Shoulder Wrap comes with 3 swappable gel packs that are specially designed for the shape of the shoulder. These gel packs are soft and flexible and mold to the shape of your shoulder, even when frozen. The gel formula inside the pack stays in place at all times. It doesn't move around like other gel formulas, even under heavy pressure for long periods of time. The gel packs are inserted inside the wrap one at a time, so you can have one inside the wrap for treatment and the other two charging in the freezer. This makes it very easy to keep your therapy going throughout the day.


XC Gel® packs have 2 different colored sides: a white side and a gold side. Both sides will provide you with all the same benefits that our high-performance XC RigiGel® has to offer. XC Gel® packs can be inserted inside the wrap with the white side facing towards your shoulder or away from your shoulder since they are not side specific.

3 Extension Straps Included - One-Size-Fits-All Wraps


One Size Fits All Design

Every BFST® and ColdCure® Side Shoulder Wrap comes with 3 Extension Straps that you can attach to customize the fit of your wrap to the shape of your unique body. This makes it incredibly easy to find the right fit to help give you the most comfortable treatments possible. Some people won't need much extension, while some people will need more, which is why we include a Small Strap, a Medium Strap and a Large Strap with every Top Shoulder Wrap.


Finding the right fit for your personalized fit might not happen the first time. We recommend starting with the Medium sized strap at first, and then you can move up or down on the strap size depending on your needs. Once you have your perfect fit, just detach the strap at the front and it's ready for the next treatment.


KB Support Tape - Use All Day During Work & Play


KB Support Tape provides lightweight, comfortable compression to relieve your swelling throughout the day. It also helps to prevent re-injury in your shoulder by giving your healing tissue targeted support and protection, without restricting your range of motion.


KB Support Tape is available in 2 inches wide and 3 inches wide. For treating even the most stubborn Rotator Cuff Injuries, we recommend that you use the 3 inch wide Tape for Rotator Cuff Injuries. The 3 inch tape comes in both Beige and Black. There is no functional difference between the colors; they just allow you to express your personal style.


The 3 inch Wide Tape is ideal for customizing the tape around your Rotator Cuff. You can cut the tape into a variety of lengths and sizes to achieve a completely unique application for your Rotator Cuff Injury. Each box contains 1 Continuous Roll of KB Support Tape that's 3 inches wide and 16 feet long.


Because of the convenience and versatility of the 3 inch wide KB Support Tape, we find it to be the best choice for your treatments and we have added the KB Wide Support Tape to your cart when you checkout.


The 2 inch wide KB Support Tape comes in 2 different styles: Pre-Cut Strips and a Continuous Roll. These styles also come in 3 different colors: Blue, Black & Beige. There's no functional difference between the colors, they just allow you to express your personal style.



The 2 inch wide Pre-Cut Strips of KB Support Tape are fast, easy and convenient. Since they're already cut into ready-to-use strips, you can just apply and go! Every roll of Pre-Cut KB Support Tape contains 20 individual strips. Each Pre-Cut Strip is perforated for easy separation every 10 inches


The 2 inch wide Continuous Rolls of KB Support Tape are perfect if you're looking for a more customizable tape. You can cut the Tape into a variety of different shapes and sizes to achieve a completely unique application for your injury. Each box contains 1 Continuous Roll of KB Support Tape that is 16 feet long.



The BEST Experience Ever


Before they get injured, most people have never heard of King Brand. There was no need. Our purpose is highly specialized. But after they've experienced King Brand, our customers never forget us.


At King Brand, we want you to have the best experience possible. We want you to get better. We want to teach you how to use our products, and how to get the best results. Our team of Treatment Advisors spend countless hours being trained on how to support our customers as best as they can. They are endlessly learning how to treat specific injuries and how each of our products work. And that's all they do. All day long they guide people on how to treat soft tissue injuries exactly like yours.


15 years since our beginning. And every year we've continued to improve our products. We constantly improve them to make them more and more effective. We have invested heavily into our technology and that's why the products work so well.


We now have thousands of 5 star reviews from very happy customers. We have shipped over 500,000 products to over 300,000 injured customers. Many of them have received our personal coaching on how to get the best results. We reach out to all of our customers after their products are delivered to offer our support and knowledge.


Our Treatment Advisors aren't sales staff. They have no expectation to sell our products. There are no commissions. Their job is to help you get better. Our Treatment Advisors will only help educate you on how to get the best results using our products. They will honestly let you know if our products aren't able to assist you with your healing.


The products work incredibly well. The Treatment Advisors are here to support you. People who've used King Brand products before, always come back to us if they have another injury. They search for us by name because they remember how well we helped with their last injury. We have many, many customers who were so happy with their experience that they come back over and over again to buy products for family and friends. People recommend King Brand and that's the best testimony of all.


And you have a money back guarantee. We will help you get better.


Click here to see a ton of real customer reviews about our Customer Service

This is the third or fourth time that I've called today, and I've gotta tell you, everybody I have spoken to is like you people have THE BEST customer service. I'm going to give you such a good rating. You're all so... I don't know... patient and kind and nice and you just don't find that anymore. That's the truth, that's the doggone truth. No comparison, no comparison.

Customer: Linda from New YorkBFST Shoulder | ColdCure Shoulder | Wide Roll TapeJan 17, 2022


Getting the Perfect Fit


Our shoulder products have gone through a lot of design refinements over the years. There's both a top and side shoulder product because we've worked hard to perfect the design. The unique designs ensure treatment is both targeted and deliver compression during ColdCure® treatments. As a result, the shoulder products have a few extra straps and fasteners than our other designs. So, the first time you put on your shoulder product you will spend some time adjusting the fit and fidgeting with the straps so it is nice and snug for your personal body size and shape. Honestly, it will be very helpful to have someone to help you with the first fitting of the shoulder wrap. Your injury takes away some of your arm mobility and range so that adds to the challenge of doing it yourself. But with a little help the first time, you can achieve exactly the right fit for you. Once you've got it perfectly adjusted you will be able to just slip it on and off each time afterwards without having to do adjustments. After the first fitting you will be able to use it easily on your own.


Side Shoulder or Back Wrap?


The Rotator Cuff can be hard to target. The Rotator Cuff is made up of a group of muscles, ligaments and tendons that work together to provide your shoulder with it's large range of motion. "Shoulder Injuries" can be up high near the neck, or more towards the collar bone in the front. You can have pain in your shoulder blade in the back. You can also have a Rotator Cuff Injury in the upper part of your arm (bicep tendon). Depending on where your injury is, you want to pick the right product for you.


Side Shoulder Coverage

Option 1 - The "Side Shoulder" products work best for the arm part of the shoulder, targeting the front back and side of the deltoid from the top of the arm to the top of your bicep. This will also target your shoulder blade and your upper part of your pectoral muscle.




Versatile Coverage

Option 2 - We also recommend you consider our universal "Back" products. You can use them all over your body; particularly the BFST®, because it doesn't need to be snug when worn as long as it's over top of the injury. For the ColdCure® products the Back Wrap can cover most areas but it isn't always as snug as the ColdCure® Side Shoulder Wrap, which are designed for that body part, and with ColdCure® compression helps when treating pain and swelling.



If your injury is localized to one of the areas shown by the shoulder diagrams, and you only have a shoulder injury, one of those options is probably the most effective one for you. If you're looking to cover a greater area or just want to be able to use the product on your shoulder and other parts of your body the Back Wrap is a really great choice.




Using Back Wraps as an Option


The BFST® and ColdCure® Back Wraps can be used anywhere on the body. They provide amazing coverage. These wraps are extremely versatile and incredibly easy to use. Not only can you treat your shoulders but you can use it on your back, legs, arms and anywhere else you hurt.

While BFST® back products are highly effective everywhere, for a really perfect and snug fit during ColdCure® treatments, the body part specific wraps are more ideally designed for each body part.



I called you, and you guys were there, and it was a very nice experience. Speaking with you right now is a very nice experience, because you don't usually get people anymore. It's nice to actually talk to people. You guys have definitely got the right thing going on there.

Customer: Carlos from MassachusettsBFST Shoulder | ColdCure Shoulder | Wide Roll TapeApr 12, 2023



Medical Function - BFST® Wrap - Accelerated Healing




As an FDA Registered Class II medical device, the BFST® Wrap meets very high standards of quality, safety and efficacy. In order to keep you safe and ensure effective treatments, the BFST® device complies with hundreds of pages of regulations and standards. Even though BFST® Wraps are high quality medical grade devices, they are still available to the public to buy and use at home, just like lower quality consumer goods.


The Blood Flow Stimulation Therapy® Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our proprietary Energy Web®, specially controlled and incredibly safe, low levels of EMR energy envelop your Rotator Cuff and stimulate blood flow in the soft tissue deep beneath the skin. The resulting stimulation brings oxygen and nutrient-rich blood to the injured area, accelerating the healing process.


BFST® Wraps come with a 3 level power controller. Everyone should start their treatments on Level 1 and work their way through the levels gradually as they heal. Proceeding immediately to Level 2 or 3 will not speed up your healing time. You need to condition the body first.


BFST Power Controller

During your first treatments on Level 1, your Rotator Cuff and the area surrounding it will feel quite warm. This is because at first, your circulation is poor. The more treatments you do, the less warming sensation you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that your circulation is improving. Better circulation means more blood flow all the time, not just during treatments. This is the goal. When you feel very little warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat does not mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.


When it comes to therapeutic benefits, BFST® Wraps are far superior to heating pads. BFST® Wraps work to heal your injury by bringing additional blood flow to your damaged tissues, deep below the skin. All heating pads do is bring blood to the surface of your skin, making it hot to the touch. This doesn't do anything to heal the injury. There is a huge difference between a BFST® Wrap and a heating pad.


The BFST® Shoulder device comes with the Energy Web® inserted inside a soft, comfortable neoprene wrap. The wrap shapes the Energy Web® to mold perfectly over the top of your shoulder, for coverage of the entire Rotator Cuff. This also ensures that there is an even distribution of energy over the injured area. The 3 Extension Straps included with the Shoulder Wrap allow you to find the right fit for your body. The BFST® Shoulder Wrap is designed to be worn even after treatment. Simply unplug the device from the outlet and further tighten the straps.


I love the product, it has really helped a lot. Having that secure feeling holding everything in place is really nice too.

Diana from FloridaColdCure Side Shoulder | BFST Side Shoulder | Accessory SlingAug 03, 2022


Cold as Ice

Medical Function - ColdCure® Wrap - Extreme Pain Relief



The ColdCure® Shoulder Wrap is a medical grade cold compression wrap designed for home use. Cold and compression applied to an injured Rotator Cuff immediately reduces the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long term permanent damage resulting from soft tissue injuries. As an FDA Registered Class I medical device, the ColdCure® Wrap exceeds all government and health agency regulatory requirements for cold therapy, specifically for use in treating soft tissue injuries.


ColdCure® RigiGel® packs are much safer and more effective than ice and products that use mushy blue gel. Why? Because RigiGel® packs are like ice, but they stay at 0°C / 32°F. While they may start at about -20°C / -4°F straight from the freezer, after a few minutes they will go to 0°C / 32°F and stay at 0°C / 32°F for a long time. ColdCure Stays at a Safe Temperature This is the ideal temperature for cold therapy, because it's cold enough to relieve your pain and swelling, but safe enough to not cause cold burns. Ice and blue gel packs will also start at -20°C / -4°F and rapidly go to 0°C / 32°F, but their temperature keeps rising quickly, instead of staying in the safe, effective zone of 0°C / 32°F. The XC Gel® danger zone is very small, but the benefits are huge.


While XC Gel® packs are designed to be stored in the freezer, you can store them in the fridge if you find them too cold from the freezer. Not all freezers are the same. If you find that the gel is too stiff from the freezer, leave it out for 1-2 minutes before inserting it inside the wrap. When the pack is soft enough to bend, it's ready to use for treatment.


Rest Cold Compression Elevation

Most people think that RICE - Rest, Ice, Compression & Elevation - is the correct formula to follow when treating a soft tissue injury. The truth is that temperatures below freezing can be too cold to effectively relieve pain and swelling. And these temperatures can also be dangerous. Ice can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. We don't want to apply ice, we want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


Our XC Gel® packs contain 10x more gel per lb than other packs, for maximum coverage of your Rotator Cuff. When stored in the freezer, our XC Gel® packs have 3x more cooling power per lb than standard gel packs. This means faster relief of pain and swelling. It also means longer treatment times without having to swap the gel packs as often. Bigger packs with more gel inside, plus superior cooling power, equals an overall better, more effective treatment.


Perfect Fit

ColdCure® Shoulder gel packs are custom designed to conform to the shoulder, so you get an even distribution of cooling power over your Rotator Cuff. Every one of our ColdCure® Wraps comes with specifically designed gel packs for the body part they're intended to treat. Every body part is uniquely shaped, which is why every one of our gel packs is uniquely shaped too. This product has 100% been designed to treat Rotator Cuff injuries.


The Medical Tape Advantage


What sets KB Support Tape apart from the rest? It's not athletic tape, it's medical tape. This means our Tape is manufactured to ISO 10993 standards, which ensures that our Tape is made from extremely safe, biocompatible materials. Our Tape is actually made from safer materials than most baby products, including diapers, toys and clothes. Don't let the big brand tapes fool you. Most of them are made from toxic materials, because there are no standards for athletic tape. Some big brand tape glues even contain carcinogenic ingredients. At King Brand®, your health and safety are of utmost importance, which is why KB Support Tape is manufactured to such high standards.

Combination Therapy
BFST® + ColdCure® Treatments


BFST® for Rapid Healing
ColdCure® for Pain & Swelling
KB Tape to Prevent Re-Injury

Combination Therapy means using ColdCure® and BFST® in combination by alternating treatments, as well as using KB Support Tape between your treatments. Combination Therapy is much more effective than using just one product or the other. This is because you're getting the pain and swelling relief of ColdCure®, the healing benefits of BFST®, and the protection and re-injury prevention of KB Support Tape, resulting in the absolute best treatment for your Rotator Cuff injury.


Step 1: Reduce Swelling and Inflammation


A very important part of treating your Rotator Cuff Injury is to use your ColdCure® Wrap to help reduce not only the visible swelling you may see on the surface, but also the inflammation you may have and cannot see, deep down in the soft tissue. You can use it several times a day. Use it anytime you want pain relief and after any significant exercise of your shoulder, even if it doesn't hurt afterward.


You should rely more heavily on ColdCure® treatments immediately after exercise because the inflammation will continue to re-develop when you are active. Being aggressive with back to back cold treatments after exercise will give your body a chance to get ahead of the inflammation, and prepare your Rotator Cuff for the blood flow that's needed to help heal quickly.


Step 2: Heal Your Injury


Introduce your BFST® treatments at your less active times of day and before significant exercise. Keep your swelling and inflammation under control with ColdCure® but do not use ColdCure® and BFST® close together. Use BFST® in the morning, before bed, and after longer periods of resting your injury. When doing your treatments, you should only feel a slight warming sensation. At any time if it feels HOT or uncomfortable, discontinue use as you still have too much inflammation and swelling to complete a treatment.


Each BFST® Treatment will last only 20 minutes, but the increase in blood flow will last up to four hours. Ideally your treatments should be spaced out throughout the day, so you can promote good blood flow all day long. If you can't do 3-4 treatments a day, your two most important treatments are first thing in the morning, and right before you go to bed. This will ensure that you have a great start to your day and you can rest well at night.


If you are planning on being active throughout the day, complete a BFST® treatment before any type of physical activity. It can be as simple as going for a walk. Always assess how you are feeling after your activity, as there's a chance you may need to apply your ColdCure® to treat any new inflammation generated during your activities.


The goal with your BFST® Treatments is not to increase on the levels as quickly as possible, but to condition your circulatory system to allow for the much needed increased blood flow. Staying on the lowest level to where you feel any warmth - remember it's just a slight warmth - will be the most effective way to start healing your Rotator Cuff. When can you move up to the next level? You can move up in levels when you feel barely any warmth from the wrap at all. This means that you've successfully conditioned your circulation and you're ready to move up. Some people can move up in a few weeks, some people it takes a lot longer. It just depends on how well your body adjusts to the increase in blood flow.


Step 3: Treat Flare-Ups - Timing is Important


Combination Therapy

Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. Remember, staying on top of your inflammation will allow you to complete more BFST® treatments throughout the day.


Wait 30-45 minutes after your ColdCure® treatment before doing another BFST® treatment. This time will allow the blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment, unless you notice an increase in pain during your BFST® Treatment.


ColdCure® treatments will slow down the blood flow, which isn't ideal, but sometimes necessary to relieve the swelling and inflammation generated. The BFST® will increase your blood flow which is important for faster healing.


Step 4: Use KB Support Tape


KB Support Tape is very important to help with your injury recovery. As you move throughout the day, your skin and your tendons move with you. Using the KB Support Tape over your injury will make your skin less flexible - therefore protecting your injury - without restricting your range of motion. KB Support Tape can be used at the same time as your BFST® and ColdCure® Treatments without any issues, but try to have your first BFST® treatment of the day without the KB Support Tape applied. After your BFST® treatment has been completed, then apply the tape. Removing the tape before the last BFST® treatment of the day will provide the best results.


Step 5: Complete the Healing Process


Even once the pain is gone, your Rotator Cuff may only be 20% or 30% healed. The healing process takes much longer than most people realize. (You can click here for the full story.) If you want your Rotator Cuff to heal completely, you need to continue doing BFST® treatments for several months after the pain is gone. Do a BFST® treatment before you do any physical activity. This will act as a warm up for your circulatory system. You should also continue taping your Rotator Cuff to help prevent re-injury.


Click here for more information about Combination Therapy

Track Your Symptoms and Treatments


Track Your Recovery

Do you want to find out how well you are recovering from your Rotator Cuff Injury? Track your Symptoms and Treatments using our Symptom Tracker. This easy to use tool provides a method for you to log lots of information about what you're experiencing, how you are managing your condition, and how your life is impacting your condition. Our specialists can review the information and provide you valuable feedback on a routine to minimize re-injury and shorten your recovery time.


Think about all the times you've wished you had asked your doctor or therapist about something you forgot to mention. When you see them they rush you and you're back out the door quickly and you're kicking yourself for not getting your questions answered. Have questions? At any time you can request a King Brand Trained Treatment Advisor to reach out to you to answer any questions you might have about your treatments, recovery, symptoms and much more. You can record all the notes and information you want in symptom tracker so the specialist always has all the information possible to give you the best advice. This is much better care than you get with the usual medical network. All this is free as a King Brand customer.


Click here for more information on King Brand® Symptom Tracker



King Brand® Quality


Quality Guaranteed

King Brand® soft tissue rehabilitation medical products are the #1 choice of top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you're not completely impressed, you can send them back for a full refund. We know you will love them though because hundreds of thousands of people already use them and rave about the results.


FDA Guaranteed

The King Brand® products shown are FDA Registered medical devices. That is not all. They have also been registered with Health Canada which means they received twice as much review.


HealthCanada Guaranteed

FDA and Health Canada Registration does not mean that we filled out a form to become Registered. Our medical claims are significant, and because of these claims the various agencies have looked deep into our technology.


We have submitted to FDA our proprietary research and technology to back up the claims that we make.


King Brand has participated in far more than a basic registration process. All the agencies have come to our facilities for week-long inspections to ensure that the end user is always receiving the safest, most effective medical devices we can offer. With two different countries of regulators this means our products have twice the oversight, ensuring exceptional quality and performance.


ISO13485 Guaranteed

It is not required by the government agencies, but we are also ISO-13485 compliant and registered. This enforces medical standards that are established by the International Standards Organization for global manufacturers of medical devices. This means more on-site, week long, audits every year, ensuring our quality and products meet strict international standards.


ISO10993 Guaranteed

Beyond what is required by any regulator, we use only the safest materials in our products. ISO-10993 regulation ensures that our products are made from higher quality materials than most baby products, including diapers. This is the highest bio-compatibility safety standard in the world. This is the highest hospital grade - think Intensive Care and Operating Rooms. Our materials go through ISO-10993 testing to ensure they are safe for you. No consumer products are produced to this high standard.


IEC Guaranteed

King Brand products are, in fact, hospital grade through and through. IEC-60601 is the International Standard for Medical Device safety from an electrical standpoint. In spite of the BFST® being an electrical device, BFST® can be used in hospital emergency rooms and operating rooms without affecting other equipment. You can use any medical device with a BFST® and neither device will know the other one is there. This is a very tough standard to meet, but we do it and you benefit.


King Brand products meet over 20 different safety and quality standards that are not required even for medical devices and FDA registration. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.


Click here for more information on our FDA Registration

Click here to see real customer reviews of our Shoulder products
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
For Rotator Cuff Braces, your best option is a ColdCure wrap. A Rotator cuff Brace supports the shoulder but does not help with pain and swelling like a coldcure wrap does. shoulder injuries plague many people. A bad Rotator Cuff injury causes shoulder pain. There are many symptoms of shoulder pain caused by Rotator cuff injuries. For shoulder braces, you're better to buy a ColdCure Wrap. Rotator cuff exerecises stimulate blood flow, but rotator cuff exercises can also lead to more injury because of strain the excercise motion puts on the rotator cuff muscles. BFST products promote bloodflow just like exercises and rotator cuff stretches only without the risk of re-injury. Treatment for a Rotator Cuff injury will cause your shoulder pain to improve and your Rotator Cuff injury to heal. There's no doubt that to heal Rotator Cuff injuries quickly you need BFST treatments. Coldcure will help with shoulder pain. You can cure shoulder pain and a Rotator Cuff injury with BFST and coldcure technology. So, if you want to heal your injured Rotator quickly, you need BFST. If you want to treat pain Cause by an injured Rotator Cuff you need coldcure. Rotator Cuff injury symptoms are shoulder pain and a lessened ability to use your arm. Some Rotator Cuff injuries require surgery. This heals the injured Rotator Cuff but the pain in your Rotator Cuff after surgery can be severe. Rotator Cuff surgery recovery time can also be long and painful. The best Rotator Cuff injury treatment is BFST. The best Rotator Cuff injury treatment is coldcure. These wraps are incredible. They feel comfortable. They work.