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Advanced Soft Tissue Injury Recovery

Heal With Blood Flow Stimulation Therapy

Lowest Ever Pricing Below

Better Than T-Shellz

Relieve pain caused by soft tissue injuries & heal quickly.

  • BFST: This FDA approved Technology was created by, and is only available from King Brand.
  • Beware of knock-off scams like Tshellz which sell cheap Chinese heating pads.
  • Click here to see Tshellz fraud site
  • Look Below To find products from the makers of the real technology!

Special Pricing: The items show below are offered at substantially lower than normal prices. These prices are not available outside this exact web page.



Back/Hip Treatment Wraps


The BFST® Back/Hip Wraps treat the back or the hip quickly and effectively. This is perfect for Back or Hip Pain and Strains, Torn Muscles, Slipped Discs, Sciatica, Piriformis Syndrome and Hip Flexor Injuries. The Back/Hip wrap is a versatile wrap because it can be worn on several different areas of the back, hip, groin, and upper torso.


The BFST® is made of stretchy neoprene fabric, and will attach using Velcro. These wraps will fit any area measuring between 11 inches and 47 inches. If you are planning on using the wraps on a body part smaller than 11 inches, we recommend the Leg Wraps instead. If you are using the wraps on a body part larger than 47 inches, we have Accessory Straps that can be included in your order to extend the length by 11 inches. To view more information on how the BFST® will help you heal, follow the link and find out how to treat your back or hip injury naturally.



Elbow Treatment Wraps


Blood flow is one of the most important parts of healing naturally. Your body needs nutrients and oxygen in order to heal. The Blood Flow Stimulation® (BFST) Elbow Wraps will effectively increase blood flow with each treatment. The BFST® Elbow wrap covers both the inside and outside of your elbow, so it doesn't matter whether you're suffering from Golfers Elbow, Tennis Elbow, or Elbow Bursitis, these wraps will treat your entire elbow at the same time. The BFST® Elbow Wraps will also treat Strains and Sprains.


The Elbow Wraps have been designed as a one-size-fits-all wrap, using neoprene and Velcro to wrap around your elbow. The maximum size that the wrap will wrap around is 14 inches. To view more information on how the BFST® will help you heal, follow the link and find out how to treat your elbow injury naturally.


With the purchase of a BFST Elbow wrap, you can also get a special deal on a King Brand Basics Elbow wrap to relive pain instantly.


Note: The Basics is not the same as a ColdCure Wrap, it is a more economical version. Our Medical Grade ColdCure wrap comes with 3 swappable gel packs whereas this KB Basics Cold wrap has one reusable gel pack sewn into the wrap. This is a consumer grade ice pack to quickly relieve pain and swelling in your elbow.


This special offer is a small fraction of the price of a full Medical ColdCure wrap and only available here, now. It is not in our regular shop at this price. It is not available anywhere else at this price. This special deal for a Cold Basics Elbow wrap is only available with the purchase of a BFST wrap (any BFST wrap).



Wrist Treatment Wraps


There is nothing worse than nagging wrist pain that just won't go away. The BFST® Wrist Wraps are completely customizable to treat any part of your wrist or hand. The sky is the limit. Just wrap the band around the pain, and apply the Velcro to secure it comfortably to your wrist to cover your pain. Perfect for treating your Wrist Tendonitis, De Quervain's Tendonitis, TFCC, and Extensor Carpi Ulnaris Tendonitis.


The Wrist Wraps use comfortable neoprene fabric and Velcro to wrap around and secure to your wrist. The maximum circumference of the wrap is 11 inches. To view more information on how the BFST® will help you heal, follow the link and find out how to treat your wrist pain naturally.



Top Shoulder Treatment Wraps


The BFST® Top Shoulder Wraps unique design ensures the best treatment and coverage possible. The Top Shoulder Wrap covers your scapula, collar bone, rotator cuff and the top of your deltoid, to ensure you get an even distribution of energy with each treatment. The Top Shoulder Wraps treat Rotator Cuff injuries, Supraspinatus and Infraspinatus Tendinitis, Frozen Shoulder, and repetitive strain injuries. Muscle, tendon and ligament injuries can all be healed quickly and effectively.


This wrap is side specific, and requires you to choose left or right prior to shipping. This wrap is truly a one-size-fits-all wrap, as it comes with 3 Extension Straps. Just choose which Extension fits you best (or combination of 2). To view more information on how the BFST® will help you heal, follow the link and find out how to treat your shoulder injury naturally.



Side Shoulder Treatment Wraps


The BFST® Side Shoulder Wraps is designed to heal soft tissue injuries on the side of your shoulder. The Side Shoulder Wrap covers your deltoid, rotator cuff and the upper portion of your bicep. This includes Rotator Cuff injuries, Upper Bicep Tendinitis, Deltoid injuries, and repetitive strain injuries. Muscle, tendon and ligament injuries can all be healed quickly and effectively.


The shoulder wrap works for both the left and right shoulder, and is a one-size-fits-all wrap. The Side Shoulder wrap comes with 3 Extension Straps. Choose the extension that fits you the best (or combination of 2).To view more information on how the BFST® will help you heal, follow the link and find out how to treat your shoulder injury naturally.



Knee Treatment Wraps


The BFST® Knee Wraps treat the top, bottom and sides of the knee at the same time, to heal strained tendons, tendonitis, pulled muscles, and torn ligaments quickly and completely. Use it to treat Meniscus Injuries, Anterior Cruciate Ligament (ACL) Injuries, Medial Collateral Ligament (MCL) Injuries, Lateral Collateral Ligament (LCL) Injuries, Iliotibial Band Syndrome and Patellar Tendonitis (Jumper's Knee).


The Knee Wraps are designed as a one-size-fits-all wrap, using comfortable neoprene and Velcro to secure and has a maximum circumference of 26 inches. To view more information on how the BFST® will help you heal, follow the link and find out how to treat your knee injury naturally.


With the purchase of a BFST Knee wrap, you can also get a special deal on a King Brand Basics Knee wrap to relive pain instantly.


Note: The Basics is not the same as a ColdCure Wrap, it is a more economical version. Our Medical Grade ColdCure wrap comes with 3 swappable gel packs whereas this KB Basics Cold wrap has one reusable gel pack sewn into the wrap. This is a consumer grade ice pack to quickly relieve pain and swelling in your knee.


This special offer is a small fraction of the price of a full Medical ColdCure wrap and only available here, now. It is not in our regular shop at this price. It is not available anywhere else at this price. This special deal for a Cold Basics Knee wrap is only available with the purchase of a BFST wrap (any BFST wrap).



Plantar Treatment Wraps


The BFST® Foot Wraps are designed to heal injuries of the bottom of the foot and back of the heel quickly and completely. Plantar Fasciitis, Heel Spurs, Metatarsalgia, Foot Tendonitis, Foot Bursitis and Sore or Tired Feet.


The Foot Wraps will target the bottom of the foot and up the back of the heel. If your pain is more than 8 inches from the heel, consider using Wrist Wraps to customize your treatment areas. To view more information on how the BFST® will help you heal, follow the link and find out how to treat your foot injury naturally.


With the purchase of a BFST Foot wrap, you can also get a special deal on a King Brand Basics Foot wrap to relive pain instantly.


Note: The Basics is not the same as a ColdCure Wrap, it is a more economical version. Our Medical Grade ColdCure wrap comes with 3 swappable gel packs whereas this KB Basics Cold wrap has one reusable gel pack sewn into the wrap. This is a consumer grade ice pack to quickly relieve pain and swelling in your foot.


This special offer is a small fraction of the price of a full Medical ColdCure wrap and only available here, now. It is not in our regular shop at this price. It is not available anywhere else at this price. This special deal for a Cold Basics Foot wrap is only available with the purchase of a BFST wrap (any BFST wrap).




Front and Side Ankle Treatment Wraps


The BFST® Front and Side Ankle Wraps are designed to heal soft tissue injuries of the front and sides of the ankle. It can also be used to treat chronic conditions. Ankle Sprains, Tibialis Anterior Tendonitis, Extensor Tendonitis and Peroneal Tendonitis can all be treated with your BFST® Front and Side Ankle Wrap.


The Front and Side Ankle Wraps target the entire front and side of the ankle, and has a maximum circumference of 14 inches around your foot, as well as 14 inches around your calf. If you need more than 14 inches in circumference, consider purchasing Accessory Straps to extend the length of the wrap by an additional 11 inches. To view more information on how the BFST® will help you heal, follow the link and find out how to treat your ankle injury naturally.



Achilles Treatment Wraps




KB Basics Achilles Heating Pad - This is your T-Shellz equivalent but better.


This is truly the equivalent of a TShellz wrap only it's much safer. There are significant limitations to heating pads like the t-shellz wraps to help healing. Despite their grand claims a T-Shellz product is a glorified heating pad from China. It does not contain the technology of BFST and it does not perform like BFST. Still, some people do find that they provide symptomatic relief in the short term. Heating pads can also be quite pleasant on arthritic joints. So, if you want a high quality heating pad for your Achilles, this is a great unit at a great price.


KB Basics wrap are elasticized and fit on like a slipper so it fits most people except maybe people with really tiny ankles or really big ones! Because it is made by King Brand, while it is not a medical device, it is built by a company that specializes in medical devices so it benefits from our commitment to quality and safety that is built into our business. Again, this is significantly different than T-Shellz products



King Brand BFST Achilles Wrap - A True Medical Treatment for your Achilles



The BFST® Achilles Wraps treats the entire Achilles tendon, as well as wrapping around both sides of the ankle for complete coverage of Achilles Tendonitis, Achilles Tendon Tears, Achilles Paratendonitis, Achilles Tendinosis and Achilles Tenosynovitis. Please note, that the Achilles Wrap does not cover the heel bone.


The Achilles Wraps have been designed as a one-size-fits-all wrap, using neoprene and Velcro to wrap around the arch of your foot as well as your calf. The maximum size that the wrap will wrap around the calf is 13 inches. The maximum size the wrap will fit around the arch of your foot is 12 inches. To view more information on how the BFST® will help you heal, follow the link and find out how to treat your ankle injury naturally.



KB Basics Achilles Wrap - Cold Compression Treatment for your Achilles



With the purchase of a BFST Achilles wrap, you can also get a special deal on a King Brand Basics Achilles wrap to relive pain instantly.


Note: The Basics is not the same as a ColdCure Wrap, it is a more economical version. Our Medical Grade ColdCure wrap comes with 3 swappable gel packs whereas this KB Basics Cold wrap has one reusable gel pack sewn into the wrap. This is a consumer grade ice pack to quickly relieve pain and swelling in your Achilles.


This special offer is a small fraction of the price of a full Medical ColdCure wrap and only available here, now. It is not in our regular shop at this price. It is not available anywhere else at this price. This special deal for a Cold Basics Achilles wrap is only available with the purchase of a BFST wrap (any BFST wrap).





Leg Treatment Wraps


The BFST® Leg Wraps are designed to heal leg injuries quickly and effectively. Soft tissue injuries of the leg such as Shin Splints, Iliotibial Band Syndrome, Hamstring Injuries, PCL Injuries, Calf Muscle Injuries, Leg Tendonitis and Leg Bursitis can all be treated with your BFST® and ColdCure® Leg Wraps. The Leg Wraps are completely versatile in that it can be worn on several different parts of the body, including anywhere on your leg.


The BFST® Leg Wraps use neoprene and Velcro to attach the wrap to any part of your body, as long as it's not exceeding 26 inches in circumference. If your treatment area is exceeding 26 inches, we have Accessory Straps that can be included in your order to extend the length by 11 inches, or you can consider using a Back/Hip Wrap instead. To view more information on how the BFST® will help you heal, follow the link and find out how to treat your leg injury naturally.





King Brand® Medical - So Much More than "FDA Registered"

American Made, Certified, Reviewed, Inspected and Tested Beyond Anything!



Quality Guaranteed

King Brand® soft tissue rehabilitation medical products are the #1 choice of top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you're not completely impressed, you can send them back for a full refund. We know you will love them though because hundreds of thousands of people already use them and rave about the results.


FDA Guaranteed

The King Brand® products shown are FDA Registered medical devices. That is not all. They have also been registered with Health Canada which means they received twice as much review.


HealthCanada Guaranteed

FDA and Health Canada Registration does not mean that we filled out a form to become Registered. Our medical claims are significant, and because of these claims the various agencies have looked deep into our technology.


We have submitted to FDA our proprietary research and technology to back up the claims that we make.


King Brand has participated in far more than a basic registration process. All the agencies have come to our facilities for week-long inspections to ensure that the end user is always receiving the safest, most effective medical devices we can offer. With two different countries of regulators this means our products have twice the oversight, ensuring exceptional quality and performance.


ISO13485 Guaranteed

It is not required by the government agencies, but we are also ISO-13485 compliant and registered. This enforces medical standards that are established by the International Standards Organization for global manufacturers of medical devices. This means more on-site, week long, audits every year, ensuring our quality and products meet strict international standards.


ISO10993 Guaranteed

Beyond what is required by any regulator, we use only the safest materials in our products. ISO-10993 regulation ensures that our products are made from higher quality materials than most baby products, including diapers. This is the highest bio-compatibility safety standard in the world. This is the highest hospital grade - think Intensive Care and Operating Rooms. Our materials go through ISO-10993 testing to ensure they are safe for you. No consumer products are produced to this high standard.


IEC Guaranteed

King Brand products are, in fact, hospital grade through and through. IEC-60601 is the International Standard for Medical Device safety from an electrical standpoint. In spite of the BFST® being an electrical device, BFST® can be used in hospital emergency rooms and operating rooms without affecting other equipment. You can use any medical device with a BFST® and neither device will know the other one is there. This is a very tough standard to meet, but we do it and you benefit.


King Brand products meet over 20 different safety and quality standards that are not required even for medical devices and FDA registration. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.


Click here for more information on our FDA Registration

Click here to see over 2000 real customer reviews of our medical devices



I don't know how you could improve it, it worked wonders 8 years ago. I recommend your product to people all the time. I tell them to call this company, call their customer service and they'll tell you if they can help you.


One thing I will commend you on is that you have excellent customer service. When I first found your website, it was three o'clock in the morning and I was in severe pain. I was googling non-surgical treatments, and your site came up, and I thought, "No way is this stupid little thing going to work..." So I called and talked to you guys, and you said, "Hey, try it, it's got a money back guarantee." I tried it, and I was out of pain within two weeks. So I will swear by your products at any given time.


Customer: Catherine from North Carolina BFST Back Apr 28, 2023

BFST® Devices are Electrical Medical Appliances that
actively stimulate blood flow in injured tissue.

BFST® devices help heal soft tissue.

Blood flow works to improve cell growth and aids in proper functioning of the organs. Our blood contains oxygen and nutrients that our body needs in order to help heal. When we're injured, blood flow to the area is usually significantly restricted. That's why promoting blood flow to the area of injury is so important. This is what opens up the blood vessels, so the soft tissue can receive the oxygen and nutrients it needs in order to heal. By promoting an increase in blood flow to the area, the extra blood flow will also carry away the waste by-products that are left over from the time of the injury.


The BFST® Wrap is a diathermic device that stimulates blood flow deep within the soft tissue, providing nutrient-rich, optimized blood flow to your injury. Diathermy is well-recognized and accepted by the medical community as an effective means of promoting sub-dermal blood flow in order to speed up healing and recovery times. Remember, our wraps are Class II Registered FDA Medical Devices.


The BFST® is NOT a typical heating pad. Heating pads bring blood to the surface of your skin and make it hot to the touch. BFST® Wraps stimulate blood flow deep beneath your skin to repair your damaged tissue. Bringing blood to the surface of your skin does nothing to heal the injury deep below. BFST® Wraps work to actively heal your soft tissue injury through promotion of blood flow. Ordinary heating pads can't do this.


Medical Device credibility is important. At King Brand® we've taken the time to make sure that all of our BFST® products perform the way we claim they will. We've taken the time to make sure that they're the safest Medical Device on the market, and provided peace of mind with our Treatment Advisors being available to support you through your entire treatment process. At King Brand® we are confident that we can treat soft tissue injuries and stand behind our Money Back Guarantee.


At rest, your injury is not promoting blood flow, and activity can re-injure and cause pain and swelling. The King Brand BFST® promotes circulation and blood flow while you are at rest. Thus, providing you with a safe and effective way to heal in comfort.


People love the way BFST® treatments feel. They are very pleasant and relaxing. During treatment, you will notice a slight warming sensation. Some people also experience a slight tingling sensation resulting from the increase in blood flow. We recommend 3-4 BFST® treatments per day, spread throughout the day. The effects of each 20 minute treatment last for up to 4 hours, so even when your treatment is over, your blood flow is still working to help you heal.


They're working actually great. I tore a tendon in my foot and particularly the ice wrap works good. It stays on my ankle where it needs to be and it works out good. It's a very good product.

Customer: 33737371 BFST Ankle | ColdCure Ankle Jan 12, 2022

Rapid Recovery for Your Injury


Whether your injury is caused by overuse, repetitive strain, or if it's a work injury your body is going to protect itself by creating inflammation and swelling, to help stop further damage to the area. When your inflammation builds up, that's when the pain level starts to increase. Fortunately, you can treat the symptoms and the cause for your injury with King Brand products.


The Ultimate Solution:


If you really want to get better, here's exactly what you need to do:

  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect the injured area from further damage.
  • Avoid re-straining the injury as much as possible. Using KB Support Tape will help with this. Giving your body a rest is hard, but it is very important in the early stages of healing your injury.

Do this and your injury can truly heal - finally.


Blood Flow Is Essential For Healing


You can heal your soft tissue injury. Your situation is not hopeless. You need to rest your injury and stimulate healthy blood flow. You need Blood Flow Stimulation Therapy®. BFST® Wraps stimulate blood flow in the area of your injury deep below the skin to accelerate the healing process.


Blood flow is the most critical element in rapid recovery. Unfortunately, an injury at rest has very limited blood flow. While physical activity promotes blood flow, it can make your injury worse than it already is. BFST® is the solution to this problem. The BFST® Wrap brings additional blood flow to your damaged tissue while you're at rest, creating an ideal environment for healing. This means you can rest and avoid re-injury while your injury receives the high-quality blood flow it needs to heal.


BFST® devices are real, FDA registered Medical Devices. They are intended to accelerate healing of your injury. They are designed to accelerate healing. They do accelerate healing. No disclaimers. No fine print. This is a real, legitimate, medical device to help you get better.


Cold Compression is Essential for Managing Pain



To minimize pain and swelling, complete a ColdCure® treatment any time your pain level increases, or if you have been active. ColdCure® Wraps provides superior relief of the swelling and pain that comes with your injury. ColdCure® Wraps use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. The application of cold compression must be uniform and complete if it's going to work the best, and this is why ColdCure® Wraps have been custom designed to uniquely fit each body part that you're treating, to ensure that your injury receives an even distribution of cooling power, wherever you need it.


Protect Your Injury Between Treatments


King Brand Support Tape

When you're not doing treatments with your BFST® or ColdCure® Wrap, your injured tissue becomes vulnerable to further damage. You don't want to re-injure your already fragile tissue and make your injury worse. Apply KB Support Tape between your BFST® and ColdCure® treatments to provide you with additional support and protection.


Your body moves a lot through the day, and when you're injured with a soft tissue injury, you can feel every little movement. You can't stop and wait for your injury to go away, so lets provide some support where it's needed, without taking away your range of motion. KB Support Tape is designed to protect your tendons, ligaments and muscles and help prevent further damage as you go through your day. It does this all without restricting your range of motion.


Our skin is soft and elastic and can stretch much more than the tissue underneath. When you apply KB Support Tape to your skin, it becomes a much more rigid surface than before; serving to limit how much the skin can stretch. KB Support Tape makes your skin a source of outside support to hold your tissue in place, helping you avoid re-injury. That's why we call it armor for your injury.




I love it. I bought two, the knee and the one for the larger body parts- that's my favorite. You can sit on that, your hamstring, you can wrap it around your leg. It's great!

Customer: 23433810 BFST Leg Jan 12, 2022



I got a leg one because I have tendonitis in my shoulder, bicep, elbow, and hand but it's both arms. And I'll tell you, this is the only thing that's worked. I have tried anti-inflammatories, physical therapy, acupuncture - nothing. This is the first thing that has brought me any relief.

Private Registration BFST Leg Sept 01, 2021



King Brand makes excellent products that work!!! I purchased the hip and back option and chose the heat and cool options which is a winning combo! I experienced immediate relief in my hip, which has been scheduled for total replacement on January 3rd 2022, but I'm feeling better! And my back, which has a "slipped disk" has experienced relief! I love the products so much I purchased both options for the back as a gift for my Dad! Thanks King Brand!

Customer: 33673269 BFST Back/Hip | ColdCure Back/Hip | Roll Tape Jan 11, 2022




I am really impressed with how well it's done and in fact I have a friend that I saw today and was talking with her about it and she's very interested in it. I'm very very pleased with it. I'm just thrilled to know that I can call you guys anytime and if I have any questions or concerns, I know that you're there to help and I really appreciate that.

Customer: 33654199 BFST Back/Hip | ColdCure Back/Hip | Roll Tape Jan 04, 2022



Free Treatment Advice & Guidance


Quality Customer Service

The purchase of every BFST® and ColdCure® Wrap comes included with the free professional consulting services of our King Brand® Advisors. This added benefit is precious in terms of your treatments and overall recovery. Take advantage of having a supporting team to help guide you through your entire recovery process, to help you get the best benefits from the BFST®, ColdCure® and KB Support Tape. Our advisors are thoroughly trained on soft tissue injuries and can help create a treatment plan that's specific to your individual needs. They are also highly knowledgeable when it comes to BFST® and ColdCure® technology and treatments. Our Advisors spend all day helping people just like you every stage of their recovery. They are truly dedicated to helping you deal and feel better as quickly as possible. We're here to help you every step of the way.


Over The Top Quality


King Brand products meet over 20 different medical safety and quality standards that are far beyond what is required for FDA satisfaction. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.

Made In USA

Why do we care? We're an American company helping Americans in need. A little kindness can go a long way, and that's why our Treatment Advisors are here for you. You're injured and in pain, and we want to help you get better. As a customer, feel confident that you're ordering from a US company, that ships all of our products from within the US. Shipping is quick and you'll be receiving a high quality medical device that will continue to work for years to come.



I don't know if you see what I had ordered for the ankle, I had ordered the same thing for his Knee. And he absolutely loves it. It actually helps him because he's on his feet all day, standing in a retail store and it HELPS him. Better than any other knee brace. He just comes home from work, sits down and watches TV all night with that thing on... he's like, "it helps me so much!". He needed it for his ankle so I'm like, alright let's get it for your ankle!

Customer: 27936518 BFST Knee Jan 05, 2022



Thank you! Appreciate the fast service. This is my third King Brand device. The other two, wrist and arm have worked so well, my wrist and arm do not hurt when I play tennis. Now I have a knee I feel when I ski so have already started using it. Thank you. Ps - I also recommended King Brand to my sister for her ankle/foot. I hope she ordered it.

Customer: 19876071 BFST Knee Jan 04, 2022



Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
TShellz products are an imitation of King Brand BFST products. The T-Shellz company is called In.Genu and originally sold under the shop named MendMeShop. Mendmeshop, In.Genu, nor T-Shellz have ever developed or manufactured any medical device. Originally In-Genu sold King Brand manufactured products under the names Freezie and Inferno and Tortoise Shell wraps. (Tortoise shells got changed to T-Shellz at some point) King Brand is an entirely separate company that developes and manufactures a variety of high end medical devices for the treatment of soft tissue injuries. Many years ago King Brand sold their products to In.Genu among other retailers and wholesalers who in told sold them to end users. King Brand also sold directly to end users. When the relationship between King Brand and In.Genu ended, In.Genu changed from selling legitimate King Brand products to selling a cheap heating pad that they purchase from Cheng-du Cryo-push in China. In.Genu and their partner company Deneen's express mail, buy the Chengdu product and ship it to Pensylvania. When it gets there they put a TShellz label over the box and sell it as T-Shellz. But it is just a cheap heating pad. The Chengdu heating pad is so cheap that it cannot even be sold in China as a medical device. People can buy it on the internet for about $20 from the manufacturer. Also, when T-Shellz makets the cheap heating pad they make a ton of false claims that the manufacturer does not make. This is illegal but they are a small enough company that it is not worth the FDA's time to puruse the issue. So, it's buyer beware. When Ingenu went from selling the King Brand product to the Chengdu product, they didn't change anything on their website but the name of the product and the images. They left all the original claims and just started ripping off the public. It is unfortuante that people get taken advantage of, but with a pretty website many people get fooled. Don't be fooled. T-shellz is a scam. They make false claims and pretend to have invented technology that does not exist in their products. King Brand is the only legitimate manufacturer of BFST. The King Brand claims and technology have all been thoroughly reviewed by FDA and it is legit. A tShellz wrap is comparable to the KB Basics heating pad. One big difference is that the TShellz wrap has an issue in that it can overheat and burn the user or possibly catch on fire. Tshellz wraps are heating pads and so is the KB Basics product. Tshellz does not have an equivalent product to the Basics Cold line. The TShellz company can't source a cost effective ice pack so they just decided not to have a t shellz wrap ice pack