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Rapid Healing Devices
For Hip Flexor Injuries
Additional Information

Advanced Hip Flexor Injury Treatment

Hip Flexor Injury Treatment

Rapid Recovery Therapy For
Hip Flexor Injuries

You don't have to suffer. You don't have to wait.
  • You can reduce the pain and swelling.
  • You can heal quickly.
You simply need the right treatment.

One Super Important Fact:


One Super Important Fact

When it comes to treating a Hip Flexor Injury, taping is ok, but using medical grade cold compression and blood flow devices will help you heal much faster. Tape will help you avoid further strain, but if you really want to get rid of the pain and heal the soft tissue quickly, you need something more.


Heal Your Hip Flexors Fast


We know you don't want to take time off from the activities you love. We know you want a solution that's going to get you fast results. Don't let your injury rule your life. We know you want to be able to get back to your usual routine, and while taping your Hip Flexors is part of the solution, you need something more proactive if you want to heal as properly and quickly as possible. Thankfully, King Brand® has the tools you need - our ColdCure® and BFST® Back/Hip medical devices.


The Ultimate Solution:


If you really want to get better, here's exactly what you need to do.

  • Do a BFST® treatment first thing every morning. Do 2 or 3 more BFST® treatments throughout the day. This will help you heal quickly.
  • Wear a ColdCure® Wrap as much as possible to relieve your pain and swelling and protect your Hip Flexors from further damage.
  • Avoid re-straining the injury as much as possible. Resting is hard, but it is very important in the early stages of healing your Hip Flexor injury.

Do this and your Hip Flexor injury can truly heal - finally.


Blood Flow Is Essential For Healing


Stop relying on treatments that give you no results. Stop waiting for relief with no end to your pain in sight. You can heal your Hip Flexor injury with the right treatment. That treatment is called BFST®. The Blood Flow Stimulation Therapy® (BFST®) Wrap will work to heal your Hip Flexors by promoting blood flow to the area of your injury.


The BFST® Wrap is a plug-in medical device that brings oxygenated, nutrient-rich blood to your injured tissue, deep below the skin. Treatments are simple: apply the soft comfortable wrap, start the timer and in 20 minutes you're done. This process helps create an ideal environment for healing. While physical activity causes an increase in blood flow, when you have an injury, this can cause further damage. Rest is required in order to heal, but when you're at rest, your body isn't getting any of the additional blood flow it needs to recover. BFST® was designed to be used to speed up the healing process while you're at rest. This means you can receive the blood flow you need to heal while resting and avoiding re-injury at the same time. You can't find this technology anywhere else.


Cold Compression is Essential for Managing Pain


To minimize pain and swelling, complete a ColdCure® treatment any time your pain level increases, or if you have been active. ColdCure® Wraps provide superior relief of the swelling and pain that comes with Hip Flexor Injuries. ColdCure® Wraps use cold and compression together, because cold and compression are the two things you need to eliminate pain and swelling as quickly and effectively as possible. The application of cold compression must be uniform and complete if it's going to work the best, and this is why ColdCure® Wraps have been custom designed to perfectly fit your hip -- where ever you are feeling the pain.


Protect Your Hip Flexor Between Treatments


Hip Flexor Taping

With Hip Flexor Injuries the feeling of pain and tightness can be felt with the slightest movements. This tightness often leads to frequent re-injury. You can't stop and wait for your Hip Flexor Injury to go away, so lets provide some support to your painful areas, without taking away your range of motion. KB Support Tape is designed to protect your tendons, ligaments and muscles and to help prevent further damage as you go through your day. It does all of this without restricting your range of motion.


Professional athletes always tape their injuries. You see it all the time. They know the benefits and they do what they need to, to heal as quickly as possible. KB Support Tape provides safe, high grade, optimal armor for your injury. It is made from the highest quality, hospital grade, biocompatible materials which most sports tapes are not. KB Tape is 100% KB Quality.


You're Ready To Go


When you entered our site, a Back/Hip ColdCure® medical device, a Back/Hip BFST® medical device, and a roll of KB Support Tape were automatically put into your shopping cart. What's in your cart now are the three things you need to stop the pain, protect your injury and speed the healing of your Hip Flexor Injury. You may go to the checkout at any time or please continue to learn more about treating Hip Flexor Injuries by exploring our site. You can also find products to treat other injuries and ailments in our shop.

I love them. I had low back pain for years and they are the only thing I've found that doesn't make me feel like I've wet the bed if you know what I mean, they all get sweaty and yucky and King Brand holds the cold and they're comfortable, they don't get lumpy. I absolutely love the products. In fact we bought a small freezer just for them to keep them cold and out of harm from the other freezer. They're great. I really think they're wonderful for pain.

Customer: 1976906 ColdCure Back/Hip Dec 17, 2021

Free Treatment Advice & Guidance


Quality Customer Service

The purchase of every BFST® and ColdCure® Wrap comes included with the free professional consulting services of our King Brand® Advisors. This added benefit is precious in terms of your treatments and overall recovery. Take advantage of having a supporting team to help guide you through your entire recovery process, to help you get the best benefits from the BFST®, ColdCure® and KB Support Tape. Our advisors are thoroughly trained on Hip Flexor Injuries and can help create a treatment plan that's specific to your individual needs. They are also highly knowledgeable when it comes to BFST® and ColdCure® technology and treatments. Our Advisors spend all day helping people just like you every stage of their recovery. They are truly dedicated to helping you deal and feel better as quickly as possible. We're here to help you every step of the way.


We're an American Company, ready to help Americans in need. A little kindness can go a long way, and that's why our Treatment Advisors are here for you 7 days a week. As a King Brand® customer, you can be confident that you are ordering from a US company that produces and ships FDA Registered Medical Devices within the United States and will be delivered to you quickly. You will be receiving a high quality medical devices that will continue to work for years to come. We want to help you get better as quickly as possible - whether or not you purchase our products.



BFST® Medical Devices actively stimulate blood flow.

BFST® Medical Devices heal soft tissue.

Blood flow is the most critical element in rapid healing, which is why using a BFST® Wrap is so important. BFST® Wraps are designed to promote high quality, healthy blood flow to your injured tissue, accelerating the healing process. An injured Hip Flexor at rest has very little blood flow, which won't help the healing process move along any faster. Do regular BFST® treatments to stimulate blood flow and heal your Hip Flexors as quickly as possible.


The BFST® Wrap is a diathermic device that stimulates blood flow deep within the soft tissue, providing nutrient-rich, optimized blood flow to your Hip Flexor Injury. Diathermy is well-recognized and accepted by the medical community as an effective means of promoting sub-dermal blood flow in order to speed up healing and overall recovery times. Remember, all King Brand® wraps are Class II Registered FDA Medical Devices.


The BFST® is NOT a typical heating pad. Heating pads bring blood to the surface of your skin and make it hot to the touch. BFST® Wraps stimulate blood flow deep beneath your skin to repair your damaged tissue. This means that each BFST® treatment should feel like a very light warmth through the duration of the treatment. We're keeping the blood flow deep within. Bringing blood to the surface of your skin does nothing to heal the injury deep below. BFST® Wraps work to actively heal your soft tissue injury through promotion of blood flow. Ordinary heating pads can't do this.


Medical Device credibility is important. At King Brand® we've taken the time to make sure that all of our BFST® products perform the way we claim they will. We've taken the time to make sure that they're the safest Medical Device on the market, and provided peace of mind with our Treatment Advisors being available to support you through your entire treatment process. At King Brand® we are confident that we can treat soft tissue injuries and always stand behind our Money Back Guarantee. Don't believe us? Try the BFST® Back/Hip Wrap today, and let us know!


BFST® treatments are extremely pleasant and relaxing. Many people experience a slight tingling and warming sensation from the increase in blood flow during treatment. Since you'll be at rest during your BFST® treatments, they're a great time to do activities such as reading, watching TV and surfing the internet. We recommend 3-4 treatments per day for optimal results. Since the effects of each 20 minute treatment last for up to 4 hours, it's best to spread your treatments out throughout the day.


Almost as important as the promotion of blood flow is the reminder of your injury. The reminder is what helps you move with care so you don't end up overdoing it and re-injuring yourself. Avoiding re-injury is fundamental to rapid recovery. That's why we recommend that you keep wearing your BFST® Back/Hip Wrap between treatments. When your treatment ends, simply unplug the controller from the wrap and tighten the straps around your body. This will help protect your Hip Flexors from re-injury, contributing towards a much shorter recovery time.



Dealing With Pain - Consult with us for Free!


Treatment Without Drugs

Hip Flexor Injuries can be so painful and debilitating that it causes us to rely heavily on pain killers. But honestly, pain killers are not your friend. It is understandable that you are looking for the relief from pain. Remember, though, the pain is there to stop us from hurting the area further. The pain is your body saying please stop doing that! While pain killers are a welcome relief, they can be dangerous to take when you're active. Pain killers can completely block the pain signal, making you unaware of any further damage you could be doing to your injury. Pain killers should be restricted to times of rest.


When it comes to pain killers, some products are much more effective than others. Some can actually help your injury when used correctly and others will only make it worse. According to the National Institute of Health, our own government body tells us that Acetaminophen overdose is the leading cause for calls to Poison Control Centers (>100,000/year) and accounts for more than 56,000 emergency room visits. And acetaminophen (Tylenol) won't help you get better one bit. It only puts you at risk of more injury. If you want help choosing the right pain killer and want advice on how to use it more safely and correctly, give us a call at 1-844-672-9440. We will give you excellent guidance. No charge. No purchase necessary.


To maximize healing and minimize pain and swelling, complete a BFST® treatment right before bed. We can give you advice on medication you can take to reduce the pain and help you heal while you sleep. The BFST® treatment will work towards healing while you sleep, and the medication will work to relieve the pain and inflammation so that you can experience restful sleep. During the day, ColdCure® treatments are the best choice to continue to reduce inflammation while you are active. Our medical grade injury tape, KB Support Tape, is excellent for reducing reinjury and pain when you need to be active as well. If you're in pain, give us a call now for free advice 1-844-672-9440.


They're great! When I bought the back and hip wrap I actually said to myself 'why didn't I order this before?' I've noticed that the reduction in pain over time has sped up quite a bit. I love the products I think they work great.

Customer: 16713778 ColdCure Back/Hip | BFST Back/HipDec 08, 2021


ColdCure® Devices Reduce Pain and Swelling


ColdCure® Devices are NOT typical cold or ice packs

If you want to relieve your pain and swelling as quickly as possible, you need to use both cold and compression. ColdCure® Wraps provide firm, even cold compression for superior relief of your pain and swelling. In order to be 100% effective, cold compression needs to be uniform and complete, and that's exactly what ColdCure® Wraps provide.


ColdCure® gel packs were designed to address the need for a cold compression device that does not cause cold burns. Our gel packs pose no threat of freezing your skin or underlying tissue. This makes them much safer to use than other products that use ice, which can cause the skin to freeze, leading to permanent damage. ColdCure® gel packs are completely safe to use for extended treatment durations, meaning faster relief of pain and swelling. Our ColdCure® technology is a huge improvement on regular ice packs.


The ColdCure® Back/Hip Wrap is made entirely of very soft, stretchy material. It comes with 3 swappable cold packs that contain our unique XC RigiGel® formula. XC RigiGel® is firm yet flexible, meaning it always stays in place. Unlike gooey blue gel that migrates to other areas of the pack, out gel won't flow away from your injury. It conforms to your Hip Flexors for an even, consistent treatment every time. The gel packs are inserted inside the wrap one at a time, so you can have the other two charging in the freezer to keep your therapy going. Do your ColdCure® treatments in 20 minute intervals throughout the day, or as long as you need the relief.


While regular gel packs have hot and cold spots, our gel packs have an evenly balanced cold temperature. Our unique XC RigiGel® formula eliminates hot spots by distributing the cold energy evenly throughout the pack. This means your Hip Flexor injury will receive the cooling power of the entire pack during every treatment. The amazing temperature-balancing power of XC RigiGel® can only be found in a ColdCure® Wrap.


XC Gel® packs have 2 different colored sides: a white side and a gold side. Both sides will give you all the same benefits that our high performance XC RigiGel® has to offer. XC Gel® packs can be inserted inside the wrap with the white side facing towards your hip or away from your hip since they're not side specific.



KB Support Tape - Use All Day During Work & Play


KB Support Tape provides your injury with lightweight, comfortable compression to relieve your swelling throughout the day. It also prevents re-injury by providing support and protection for your injured tissue.


KB Support Tape comes in 2 different styles: Pre-Cut Strips and a Continuous Roll. These 2 styles come in 3 different colors: Blue, Black & Beige. There's no functional difference between the colors, they just allow you to express your personal style.


Hip Flexor Tape Application

The Pre-Cut Strips of KB Support Tape are perfect for people who want to use their tape on-the-go. Since they're already cut into ready-to-use strips, you can apply and go! Each roll of Pre-Cut KB Support Tape contains 20 individual strips. Each Pre-Cut Strip is 2 inches wide and 10 inches long.


The Continuous Rolls of KB Support Tape are ideal for you if you're looking for a more customizable Tape. You can cut the Tape into a variety of different shapes and sizes to achieve a completely unique application for your Hip Flexors. Each box contains 1 Continuous Roll of KB Support Tape that is 2 inches wide and 16 feet long.


The above application was applied over clothing for demonstration purposes only. When using this application, apply it directly to your skin.


While we found the above application to be effective for Hip Flexor Injuries, it's only an example. We encourage you to try different applications for your Hip Flexor Injury to find the one that works best for you. Also, remember to listen to what your body is telling you. Use the pain as a guide. If you feel the pain in a specific area of your Hip, apply the tape there.


The Medical Tape Advantage


What sets KB Support Tape apart from the rest? It's not athletic tape, it's medical tape. This means our Tape is manufactured to ISO 10993 standards, which ensures that our Tape is made from extremely safe, biocompatible materials. Our Tape is actually made from materials that are safer than most baby products, including diapers, toys and clothes. Don't let the big brand tapes fool you. Most of them are made from toxic materials, because there are no standards for athletic tape. Some big brand athletic tape glues even contain carcinogenic ingredients. At King Brand®, your health and safety is of utmost importance, which is why KB Support Tape is manufactured to such high standards.


Accessory Strap


For 11+ Inches of Extension


The Accessory Strap can provide a more customized fit for the BFST® and ColdCure® Wraps. The strap provides up to 11+ inches of extension so you can use as much or as little extension as you need.


The BFST® and ColdCure® Back/Hip Wraps are 52 inches long. Depending on the purpose of the wrap, you may need a little extra length. Add Accessory Straps to lengthen the BFST® and ColdCure® Back/Hip Wraps to just over 63 inches long. We all come in different shapes and sizes and this strap will allow you to increase the size of your Wrap to achieve the best possible fit and treatment. Just attach one end of the Accessory Strap to the side of the wrap that has the Velcro patch, and wrap it around until it meets the BFST® or ColdCure® Wrap on the other side. Adjust to your desired fit.

Track Your Symptoms and Treatments


Do you want to find out how well you are recovering from your Hip Flexor Injury? Track your Symptoms and Treatments using our Symptom Tracker. This easy to use tool provides a method for you to log lots of information about what you're experiencing, how you are managing your condition, and how your life is impacting your condition. Our specialists can review the information and provide you valuable feedback on a routine to minimize reinjury and shorten your recover time.


Think about all the times you've wished you had asked your doctor or therapist about something you forgot to mention. When you see them they rush you and you're back out the door quickly and you're kicking yourself for not getting your questions answered. Have questions? At any time you can request a King Brand Trained Treatment Advisor to reach out to you to answer any questions you might have about your treatments, recovery, symptoms and much more. You can record all the notes and information you want in Symptom Tracker so the specialist always has all the information possible to give you the best advice. This is much better care than you get with the usual medical network. All this is free as a King Brand customer.


Click here for more information on King Brand® Symptom Tracker

Make Your Treatments Mobile


With the BFST® Battery Pack


This Rechargeable Battery Pack is designed to make your BFST® Wrap completely mobile. It attaches anywhere on your wrap by using the Velcro patch included, and can be used between 10-15 treatments, depending on what level you're on. That's several days of use on just one charge! This means you can do your treatments wherever you go!, all without being plugged in. Use it wherever the day takes you.


The Battery Pack is easily charged using your BFST® power supply. The indicator lights on the Battery let you know when it needs to be charged again. There's a lot of power in there so it takes 4+ hours to achieve a full charge when the Battery is nearly at 0. But from one full charge you'll get a lot of use!


The Rechargeable Battery Pack is specifically designed to work with your BFST® Back/Hip Wrap. Your BFST® Back/Hip Wrap comes with the components you need for treatments and to charge the Battery. For Airline travel the Battery Pack must travel in your carry-on or in the main cabin, not in checked luggage. Of course, you can use your BFST® while you're on the plane!


It seems to have helped tremendously...and I will say my husband used it last night, he was playing around on the ground outside and he was hurting, I said try it out and he did...and he said it felt great and today he woke up and said that thing really helped me...I'm happy with it. I think it's gonna help me a great deal. And I'm gonna tell other people about it too.

Customer: 28135488 ColdCure Back/Hip | BFST Back/HipNov 23, 2021

Combination Therapy
BFST® + ColdCure® Treatments


Complete Treatment
Relieve Pain & Suffering
Heal Quickly

Combination Therapy means using ColdCure® and BFST® in combination by alternating treatments. Combination Therapy is much more effective than using just ColdCure® or just BFST®. This is because you're getting both the pain and swelling relief of ColdCure® and the healing benefits of BFST®, resulting in the absolute best treatment for your Hip Flexor injury.


Step 1: Reduce Swelling and Inflammation


A very important part of treating your Hip Flexor Injury is to use your ColdCure® Wrap to help reduce not only the visible swelling you may see on the surface, but also the inflammation you may have and cannot see, deep down in the soft tissue. You can use it several times a day. Use it anytime you want pain relief and after any significant exercise of your hip, even if it doesn't hurt afterward.


You should rely more heavily on ColdCure® treatments immediately after exercise because the inflammation will continue to re-develop when you are active. Being aggressive with back to back cold treatments after exercise will give your body a chance to get ahead of the inflammation, and prepare your Hip Flexor for the blood flow that's needed to help heal quickly.


Step 2: Heal Your Injury


Introduce your BFST® treatments at your less active times of day and before significant exercise. Keep your swelling and inflammation under control with ColdCure® but do not use ColdCure® and BFST® close together. Use BFST® in the morning, before bed, and after longer periods of resting your injury. When doing your treatments, you should only feel a slight warming sensation. At any time if it feels HOT or uncomfortable, discontinue use as you still have too much inflammation and swelling to complete a treatment.


Each BFST® Treatment will last only 20 minutes, but the increase in blood flow will last up to four hours. Ideally your treatments should be spaced out throughout the day, so you can promote good blood flow all day long. If you can't do 3-4 treatments a day, your two most important treatments are first thing in the morning, and right before you go to bed. This will ensure that you have a great start to your day and you can rest well at night.


If you are planning on being active throughout the day, complete a BFST® treatment before any type of physical activity. It can be as simple as going for a walk. Always assess how you are feeling after your activity, as there's a chance you may need to apply your ColdCure® to treat any new inflammation generated during your activities.


The goal with your BFST® treatments is not to increase on the levels as quickly as possible, but to condition your circulatory system to allow for the much needed increased blood flow. Staying on the lowest level to where you feel any warmth - remember it's just a slight warmth - will be the most effective way to start healing your Hip Flexor. When can you move up to the next level? You can move up in levels when you feel barely any warmth from the wrap at all. This means that you've successfully conditioned your circulation and you're ready to move up. Some people can move up in a few weeks, some people it takes a lot longer. It just depends on how well your body adjusts to the increase in blood flow. Remember, less is more.


Step 3: Treat Flare-Ups - Timing is Important


Combination Therapy

Do a ColdCure® treatment any time you experience a pain flare-up or after any physical activity to prevent further injury and reduce swelling and inflammation. Remember, staying on top of your inflammation will allow you to complete more BFST® treatments throughout the day.


Wait 30-45 minutes after your ColdCure® treatment before doing another BFST® treatment. This time will allow the blood flow and body temperature to regulate again. Refrain from using ColdCure® within the 4 hours following your 20 minute BFST® treatment, unless you notice an increase in pain during your BFST® Treatment.


ColdCure® treatments will slow down the blood flow, which isn't ideal, but sometimes necessary to relieve the swelling and inflammation generated. The BFST® will increase your blood flow which is important for faster healing.


Step 4: Use KB Support Tape


KB Support Tape is very important to help with your injury recovery. As you move throughout the day, your skin and your tendons move with you. Using the KB Support Tape over your injury will make your skin less flexible - therefore protecting your injury - without restricting your range of motion. KB Support Tape can be used at the same time as your BFST® and ColdCure® Treatments without any issues, but try to have your first BFST® treatment of the day without the KB Support Tape applied. After your BFST® treatment has been completed, then apply the tape. Removing the tape before the last BFST® treatment of the day will provide the best results.


Step 5: Complete the Healing Process


Even once the pain is gone, your Hip Flexor may only be 20% or 30% healed. The healing process takes much longer than most people realize. (You can click here for the full story.) If you want your Hip Flexor to heal completely, you need to continue doing BFST® treatments for several months after the pain is gone. Do a BFST® treatment before you do any physical activity. This will act as a warm up for your circulatory system. You should also continue taping your Hip Flexor to help prevent re-injury.


Click here for more information about Combination Therapy

Medical Function -
BFST® Wrap -
Accelerated Healing




As FDA Registered Class II medical devices, BFST® Wraps are required to meet a number of very high safety, quality and performance standards. These standards are in place to keep you safe and ensure effective treatments. BFST® Wraps are medical devices, not consumer goods. While they are higher quality than consumer goods, BFST® Wraps are still available to the public to buy and use at home.


The Blood Flow Stimulation Therapy® (BFST®) Wrap is designed to promote blood flow in injured tissue below the dermal (fat and skin) layer. Utilizing our proprietary Energy Web®, specially controlled and incredibly safe EMR energy envelops the Hip Flexor and stimulates blood flow in the soft tissue deep beneath the skin. The resulting stimulation brings oxygen and nutrient-rich blood to the injured area, accelerating the healing process.


BFST Power Controller

BFST® Wraps come with a 3 level power controller. Everyone should start their treatments at Level 1. Proceeding immediately to Level 2 or 3 will not speed up your healing time. You need to condition the body first and move through the levels gradually.


When you first start your treatments on Level 1, your Hip Flexor and the surrounding area will feel quite warm. This is because at first, your circulation is poor. The more treatments you do, the less warming sensation you will feel. This is good. As the warmth lessens from treatment to treatment, this is an indication that your circulation is improving. Better circulation means blood flow all the time, not just during treatments. This is the goal. When you feel very little warmth during a treatment, it is time to move up to the next power level. Don't rush it though, more heat does not mean better treatment. In fact, less heat means better treatment, so take your time moving up in levels.


When it comes to therapeutic benefits, BFST® Wraps are far superior to heating pads in every way. BFST® Wraps work to heal your injury by bringing additional blood flow to the damaged tissues, deep below the skin. All heating pads do is draw blood to the surface of your skin, making it hot to the touch. This doesn't do anything to heal your injury. Also, BFST® Wraps are medical devices. Heating pads are not. There is a huge difference between a BFST® Wrap and a heating pad.


Both the Energy Web® and the soft, comfortable neoprene wrap of the BFST® Back/Hip device are specially designed for the Hip Flexor. The wrap molds the Energy Web® around your entire Hip Flexor area to ensure you receive an even distribution of energy over your injury. Use the attached Velcro® straps to adjust the wrap. This will allow you to find the right fit for your unique body shape. The BFST® Wrap doesn't need to be removed after treatment. It's designed to be worn between treatments to provide light support and protection for your Hip Flexor.




Medical Function - ColdCure® Wrap - Extreme Pain Relief


ColdCure® Wraps are medical grade cold compression wraps designed for home use. They exceed all government and health agency regulatory requirements for cold therapy, specifically for use in treating soft tissue injuries. When applied, these FDA Registered Class I medical devices immediately reduce the risk of further damage from excessive swelling. Doctors and Therapists agree that controlling swelling is a fundamental part of reducing long term permanent damage resulting from soft tissue injuries.



ColdCure Safe Temperature

ColdCure® RigiGel® packs are much safer and more effective than ice and products that use mushy blue gel. Why? Because RigiGel® packs are like ice, but they stay at 32°F / 0°C. While they may start at about -4°F / -20°C straight from the freezer, after a few minutes they will go to 32°F / 0°C and stay at 32°F / 0°C for a long time. This is the ideal temperature for cold therapy, because it's cold enough to effectively relieve your pain and swelling, but safe enough to not cause cold burns. Ice and blue gel packs will also start out at -4°F / -20°C and rapidly go to 32°F / 0°C, but then their temperature will keep rising quickly, instead of staying in the safe, effective zone of 32°F / 0°C.


Rest, Cold, Compression, Elevation

RICE - Rest, Ice, Compression & Elevation - is the formula most people follow when treating a soft tissue injury. However, this isn't the proper solution. Most people aren't aware of the dangers that ice pose. Ice can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. You don't want to apply ice, you want to apply cold that is just above freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water.


XC Gel® packs contain 3x more gel per lb than other packs, meaning maximum coverage of your Hip Flexor injury. Despite their size, they're never bulky. When stored in the freezer, our gel packs also have 10x more cooling power per lb. This means faster relief of pain and swelling. It also means longer treatments without having to swap the gel packs as often.


Hip Flexor Coverage Zone

These gel packs are custom designed for the Back/Hip to provide your injury with an even distribution of cooling power. We don't just use one generic shaped gel pack with all of our wraps. Each ColdCure® Wrap comes with a gel pack that's specifically designed for the body part you're treating. A generic shaped gel pack won't conform to every body part because every body part is shaped differently. If you want superior cold therapy, you need a gel pack that is specially designed for the body part, and ColdCure® Wraps provide exactly that.


King Brand® Quality


Quality Seal

King Brand® soft tissue rehabilitation medical products are the #1 choice of top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials

The King Brand® products shown are FDA Registered medical devices. That is not all. They are also registered with Health Canada which means they get twice as much review.


FDA and Health Canada Registration does not mean that we fill out a form to become Registered. Our claims are quite significant, and because of these claims the government agencies visit for week-long inspections to ensure that the end user is always receiving the safest effective medical devices we can offer. With two different countries of regulators this means our products get twice the oversight, ensuring exceptional quality and performance.


It is not required but we are also ISO-13485 compliant and registered. This enforces standards are established by the International Standards Organization for global manufacturers of medical devices. This means more on-site week long audits every year ensuring our quality and products meet strict international standards.


It is not required by any regulator, but we use only the safest materials in our products. ISO-10993 regulation ensures that our products are made from higher quality materials than most baby products, including diapers. This is the highest bio-compatibility safety standard in the world. This is the highest hospital grade - think Intensive Care and Operating Rooms. Our materials go through ISO-10993 testing to ensure they are safe for you. No consumer products are produced to this high standard.


King Brand products are, in fact, hospital grade through and through. ISO-60601 is the International Standard for Medical Device safety from an electrical standpoint. In spite of the BFST® being an electrical device, BFST® can be used in hospital emergency rooms and operating rooms without affecting other equipment. You can use any medical device with a BFST® and neither device will know the other one is there. This is a very tough standard to meet, but we do it and you benefit.


King Brand products meet over 20 different safety and quality standards that are not required even for medical devices and FDA registration. If we think there is anything that can be done to make our products safer and more effective, we have done it. That is the approach to everything we do and that is why our company and products are so highly regarded.


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hip flexor injuries plague many people. A bad hip flexor injury causes sharp pain. There are many symptoms of groin pain caused by hip flexor injuries. Treatment for a hip flexor injury will cause your groin to improve and your hip flexor injury to heal. There's no doubt that to heal hip flexor injuries quickly you need BFST treatments. Coldcure will help with hip flexor pain. You can cure hip pain and a hip flexor injury with BFST and coldcure technology. Some hip flexor injuries require surgery. This heals the injured hip flexor but the pain in your groin after surgery can be severe. The best hip flexor injury treatment is BFST. The best hip flexor pain treatment is coldcure. These wraps are incredible. They feel comfortable. They work. So, if you want to heal your hip flexor injury quickly, you need BFST. If you want to treat hip flexor pain you need coldcure. Hip Flexor injury symptoms are groin pain and swelling. A sore hip flexor can be helped with exercises although the exercises won't cure all hip flexor injuries.