Customer Reviews

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King Brand ColdCure boxes

Thank You to everyone who has taken the time to write to us. Your positive feedback and success stories are what keep us striving to get even better.

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Our Children Matter


Children Matter

Our children are more valuable to us than anything. We protect them and care for them and put their well being ahead of everything else in our lives. My kids use King Brand products regularly. Not because their dad owns the company, but because they work for them.


My daughter is a very competitive athlete. A highschool junior, she was determined to rock the track circuit this year, but unfortunately, early in the season she tore her right calf muscle in training. Being the over-protective father, my position was, "that's real tough, but that's a serious injury. You'll probably have to write this season off because it's not worth destroying your leg competing injured. There's always next year."


She didn't listen of course.


Instead, she took a week from training, grabbed a Leg BFST® kit and treated herself a lot. In the second week she eased back into things and continued with lots of treatments. The following week she competed in regionals winning 2 golds and 1 silver in her 3 events. She even set a personal best. Today she's feeling better than ever and off to another meet with goals higher than ever. Good Luck Bryce!

Who Buys Our Products?


FIFA MLB MLS MMA NABC Nascar NCAA PGA UFC WCF WWE Stanley Cup Playoffs NHL
NFL USBC Juno Awards ATP MotoGP Rugby World Cup France
Oscar Award Logo MLL WBO Olympic Games X Sports

King Brand sells thousands of BFST® and ColdCure® products every month. Not only are they used by everyday people like you and I, but we get a remarkable amount of orders from professional athletes, celebrities and VIPs who pay the same price as everyone else to get our products. We don't give them away. Our products are used by Olympic and World Class athletes from just about every sport imaginable. Hall of Fame professional athletes from the NHL, NBA, NFL, and many other sports buy our products. Celebrities, politicians and billionaires buy them for themselves and their family members. The people who have access to every option in the world regularly choose King Brand products. And of course, every month, thousands of other people do too.


With that kind of volume there are countless success stories. We've provided a sample of them below.

Customer Reviews


The Reviews below are a small but excellent sample of our customer's comments. Responses of this sort are common but everyone's condition is unique. Your physician knows your situation best so always discuss treatments with your doctor to determine what is best for you.

For a full list of all our customer comments click here.


We love it!

We love it!

Products: BFST Back
Rating: Rating StarRating StarRating StarRating StarRating Star
My wife loves this wrap and can‘t believe how much it has been helping her. She is a dental hygienist and is always bent over. The one I used for my knee fixed it completely....
Customer: 3122721, Jan 12, 2015Occupation: N/A

The wraps made my treatment so easy to manage right at home.

The wraps made my treatment so easy to manage right at home.

Products: ColdCure Shoulder|BFST Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
I could do the heat treatment as often as I needed and at my own convenience - even while sitting at my computer. And the cold wrap design allowed me to be up and move about the house after doing my exercise routine....
Lois Hartman, Jan 12, 2015Occupation: N/A

First of all, I LOVE IT!!

First of all, I LOVE IT!!

Products: BFST Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
First of all, I LOVE IT!! I was diagnosed with a meniscus tear 2 years ago and had surgery on my left knee. I was diagnosed with another meniscus tear on the right knee one month ago. At...
Customer: 4154165, Jan 18, 2015Occupation: N/A

I am loving it!

I am loving it!

Products: BFST Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I am SO happy with what this has done for me so far and have been telling everyone about it. I also think that you following up with your customers says volumes about the integrity of your company. Thank you!...
Customer: 4137786, Jan 18, 2015Occupation: N/A

Within 4-5 days there has been a drastic change.

Within 4-5 days there has been a drastic change.

Products: BFST Shoulder|ColdCure Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
I am so happy with the wraps and I find they have made a huge difference already. I have a shoulder impingement and have suffered with it for the last month. I just started going to a class that teaches mild stretching/motions for my shoulder which I think is great,...
Customer: 4164324, Jan 21, 2015Occupation: N/A

The quality and ease of use is also top notch.

The quality and ease of use is also top notch.

Products: ColdCure Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
Apparently I have a bad habit of sleeping on my side with my right (new shoulder) arm flung out behind me. Each day, I would awake wondering why my shoulder was painful and stiff. Your Cold Cure wrap has solved my problem. It is comfortable yet holds my arm in a restricted position as I sleep....
Melanie Cooke, Feb 06, 2015Occupation: N/A

I could not be happier with these products

I could not be happier with these products

Products: BFST Leg|ColdCure Leg|Accessory Strap
Rating: Rating StarRating StarRating StarRating StarRating Star
My left knee is bone to bone on the anterior side. After using the knee wraps for two weeks now, I have less pain than I have had for the last 2 ½ years. I am back on the golf course, too. It‘s clear to me that the improved blood circulation to the surrounding tissue is helping me....
Marvin Monk, Oct 17, 2014Occupation: N/A

THANK YOU SO VERY MUCH!!

THANK YOU SO VERY MUCH!!

Products: ColdCure Knee|BFST Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I realize how important it is to continue this therapy for awhile because it takes time to heal especially being a delicate soft tissue area in the knee. I have real hope now for a full recovery and I am so thankful to have found this therapy that I can do at home!...
Joyce Boyden, Oct 22, 2014Occupation: N/A

The gel pack is like nothing I have ever used

The gel pack is like nothing I have ever used

Products: ColdCure Shoulder
Rating: Rating StarRating StarRating StarRating StarRating Star
The gel pack is like nothing I have ever used, the cold goes deep into the shoulder and stays cool after use, also the wrap stabilizes my shoulder after a long day. The shoulder is feeling so much better my hope is surgery will be very quick and I'll recover very fast so I can get on the courts very soon...
Zada Cunningham, Dec 04, 2014Occupation: Tennis Player

We‘re getting a 2nd wrist wrap for the house

We‘re getting a 2nd wrist wrap for the house

Products: BFST Wrist
Rating: Rating StarRating StarRating StarRating StarRating Star
Around the house we praise The King Brand and that one wrist wrap band has relieved wrists, elbows, backs, knees for other family members and several friends borrowed it. We‘re getting a 2nd wrist wrap for the house...
Tom Houghton, Dec 17, 2014Occupation: N/A

The BSFT Wrap is the best thing I have ever had to heal the pain.

The BSFT Wrap is the best thing I have ever had to heal the pain.

Products: Shoulder BFST
Rating: Rating StarRating StarRating StarRating StarRating Star
Since I started using the Shoulder BSFT Wrap for my rotator cuff tear injury 2 months ago, I am feeling much better with less pain and more range of motion with my arm....
Yoshijiro Fukuchi, Dec 26, 2014Occupation: N/A

I find the warm wrap very soothing, and helpful.

I find the warm wrap very soothing, and helpful.

Products: ColdCure Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I had already ordered the warm wrap some time ago. I find the warm wrap very soothing, and helpful. The cold wrap caused a surge of pain over the knee. I am sure that this is due to the level of inflammation in the area....
Customer: 4076829, Dec 30, 2014Occupation: N/A

I cannot say enough about this Company and its products!

I cannot say enough about this Company and its products!

Products: BFST Wrist|ColdCure Wrist
Rating: Rating StarRating StarRating StarRating StarRating Star
First of all, I placed my order on a Friday online and while I paid a little extra to expedite delivery, I was shocked when the products were delivered the following Monday afternoon. After all, I live in Maryland and the wrist wraps came from Canada. You don‘t see that kind of service everyday!...
JoAnne S Griffin, May 30, 2013Occupation: N/A

I'm wearing it right now as I write this

I'm wearing it right now as I write this

Products: ColdCure Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
I purchased a knee wrap from KBHP of the internet, and it arrived yesterday. I am post-op 18 days from my second total knee replacement....
Joseph Reilly, Jul 12, 2013Occupation: N/A

BFST is a Godsend!

BFST is a Godsend!

Products: ColdCure Knee|BFST Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
Before, I walked on a cane with a very bad limp and with excruciating pain. After, no cane, no limp, and most importantly, no pain. I do not know all the proper lingo, or all the special words, but I can tell you this: this tool set is a God Send...
Robert Escamilla, Sep 08, 2013Occupation: N/A

I couldn't have asked for a better product.

I couldn't have asked for a better product.

Products: BFST Knee|ColdCure Knee
Rating: Rating StarRating StarRating StarRating StarRating Star
Ice then BFST no earlier than 45 min - 1hr after. I used BFST throughout the day and only iced again at least 4 hrs after my last BFST treatment. I have to say I am thoroughly thrilled with your product...
Susan T., Oct 03, 2013Occupation: N/A

I will be letting EVERYONE know about ColdCure/BFST wraps!!!!

I will be letting EVERYONE know about ColdCure/BFST wraps!!!!

Products: BFST Wrist|ColdCure Wrist
Rating: Rating StarRating StarRating StarRating StarRating Star
I immediately put on the BFST wrist wrap on and found the heating pad feeling to be some relief. I thought WOW I could feel the blood flowing very well through my hand and so I kept it on for the whole 20 minute cycle...
MARIE PHILEBAR, Oct 30, 2013Occupation: N/A

Please extend my thanks to your product designers and customer service folks!

Please extend my thanks to your product designers and customer service folks!

Products: ColdCure Ankle
Rating: Rating StarRating StarRating StarRating StarRating Star
1st customer email: Products ordered arrived several weeks ago and am following the treatment process recommended on your website. Missed a follow up telephone call, for which I thank you...
Customer: 2268037, Nov 17, 2013Occupation: Octogenarian
King Brand‘s BFST and ColdCure Therapy Wraps Shop

If you‘re serious about treating your body with the best possible solutions, get BFST Technology® or ColdCure Technology® from King Brand®

Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.<br>Reviews from King Brand Customers. Excellent samples of our customer's feedbacks, comments, testimonials, and reviews of our products. Professional Athletes, Olympic and World Class atheletes, Hall of Fame professional atheletes, celebrities, VIPs, use our products. Countless success stories of our products helping thousands of people.