ColdCure® Technology means you're getting the best treatment
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King Brand Shoulder Ice Packs and Wraps
ColdCure® Shoulder Wraps
10x More Cold. Better Targeting.

King Brand Ice Packs

Far Superior to any other Ice Wrap:
  • ColdCure® has much much more cold capacity
  • ColdCure® uses rigid gel that stays in place
  • Instantly relieves pain


The Ultimate Treatment Solution for Your Shoulder


Our ColdCure® Shoulder wrap delivers the ultimate in pain and swelling relief. Here's what makes ColdCure® the absolute best therapy for your sore shoulder:


  • ColdCure® large gels hold more gel per pack, providing maximum shoulder coverage
  • ColdCure® gels have more cold capacity, for colder and longer lasting treatments
  • ColdCure® Shoulder gels are specially designed to fit the complex shape of the shoulder
  • XC RigiGel® targets the pain by moving cold from the whole pack to target the injured area
  • The soft, comfortable neoprene Shoulder wrap provides amazing cold compression
  • ColdCure® shoulder wraps are FDA registered Class I Medical Devices - that's serious!

The innovative technology of ColdCure® is unmatched. Nothing else even comes close.



ColdCure® Means Superior Relief of Pain & Swelling


Whether you suffer from a soft tissue injury or chronic condition, there is no better treatment for pain and swelling than a ColdCure® Shoulder wrap. There are a lot of wraps out there, but none come even close to ours. King Brand® ColdCure® Shoulder wraps use both cold and compression to give you the fastest and most effective relief of pain and swelling possible. The gel packs contain our own unique gel formula called XC RigiGel®. These amazing gel packs have many benefits regular ice packs just don't have.


Our XC RigiGels® fit better, last longer, stay colder, work faster, target pain better. They are made from ultra-safe materials. The benefits are endless. Our ColdCure® Shoulder wraps are far more effective than any other product on the market.



XC RigiGel® Keeps The Cold In Place

Our Gel Doesn't Move Around Under Pressure

When you buy a cold compression Shoulder wrap from King Brand® with ColdCure® technology, you are buying a wrap that is superior in so many ways. Only King Brand® wraps use our own specially formulated non-migrating gel that is soft to the touch but doesn't flow under pressure. We call this XC RigiGel®. It's not a solid and it's not a liquid either. It's something in between. It's far better than normal ice packs. It is very unique and very, very hard to make. Traditional ice packs don't have the outstanding qualities of RigiGel®.


King Brand Gel Competitor's Gel

Why is this important? XC RigiGel® means that the cold stays in place over the area you are treating when pressure is applied and does not flow away to other parts of the wrap. Keeping the cold and compression on the affected area of your shoulder is very important. And you want the treatments to be soothing and comfortable because that area is hurt!


King Brand Rigigel is flexible when Frozen

Our specially formulated, non-migrating, soft XC RigiGel® stays soft and bends like rubber even when frozen. XC RigiGel® stays in place, even under heavy pressure for long periods of time. It works so well that you can lie on it for hours and it never loses its shape. It's an ideal treatment for frozen shoulder, rotator cuff and deltoid injuries. With a ColdCure® Shoulder wrap, you get comfortable shoulder support and pain relief, so you can get back to your daily routine quickly. Regular ice packs can't do that. XC RigiGel® stays in place and provides soothing pain relief and maximum comfort for your sore shoulder.



XC RigiGel® - High Performance Temperature Balancing


Coldcure Eliminates Hotspots

XC RigiGel® is hyperconductive It moves the cold energy within the gel pack to where it's needed. Gel packs are notorious for having hot and cold spots. Our XC RigiGel® packs will help to distribute the cold energy evenly throughout the gel. When cold pressure is applied to the shoulder, gel starts to warm up in that specific spot faster than the rest of the gel. Our gel packs are superior to others and the cold in the gel pack gets transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your hot swollen injury will receive the cooling power of the entire pack. The temperature balancing power of these gel packs is unmatched.


Tons of XC RigiGel® Makes Tons of Difference


First, ColdCure® RigiGel® holds much more cold per pound than any other gel. The Walgreens factory tested our gel and found that pound for pound, our gel held over 3 times the cold as their brand name gel. The results were staggering.


***Proven to hold 10 TIMES as much cold as pharmacy name brand wraps.***
***Proven Better than ALL other Cold Wraps!***



Not only do XC RigiGel® packs hold more cold, they also cover a larger area and contain more gel than standard ice packs. This makes a huge difference in the treatment you receive. Most traditional ice packs only contain a little bit of gel, because a gel pack with tons of gel is more expensive to make. But if you really want to feel better and reduce your pain and swelling, you need a pack with tons of gel. XC RigiGel® packs are the solution. A bigger pack with more gel inside means faster and more effective relief of your pain and swelling.



King Brand ColdCure is superior to other gels

King Brand® wraps come with 3 very large gel packs in each box (specifically designed to fit the shoulder). This means you can swap the gels in and out quickly to keep your therapy going. Pound for pound, XC RigiGel® has more cold than other gels. And 1 King Brand shoulder gel pack is much larger than other gel packs. And each shoulder wrap comes with 3 gel packs, not just 1. Combined, a King Brand ColdCure® Shoulder Wrap with XC RigiGel® contains 10 times the amount of cold power of other wraps. That's a TON of pain relief!


You're Ready To Go


When you entered our site, a Shoulder ColdCure® medical device was automatically put into your shopping cart. What's in your cart now is what you need to stop the pain and reduce the inflammation of your shoulder injury. You may go to the checkout at any time or please continue to learn more about treating shoulder injuries by exploring our site. You can also find products to treat other injuries and ailments in our shop.


Ice Burns But Cold Cures. RICE is WRONG!!!  (But It's Almost Right)


For the last 100 years, healthcare workers, athletes and physical therapists were trained that RICE is the formula to follow immediately following a soft tissue injury. RICE stands for Rest, Ice, Compression, and Elevation.


Rest COLD Compression Elevation

The truth is that ice is too cold to be the best method for treating pain from soft tissue injuries. The proper solution is RCCE® - Rest, Cold, Compression, and Elevation. We don't want to apply ice, we want to apply cold that is NOT below freezing. Yes, you want cold - and lots of it - but not so cold that it is below the freezing point of water and body tissue. The problem with ice (and other freezer based substitutes such as the modern day ice pack) is that it can freeze the skin, causing 'cold burns'. Ice is even more dangerous if you use it enough that it numbs the nerves and you don't feel the permanent damage that you are doing to the underlying tissue.


RICE is bad. RCCE is good.

Ice pack injuries are so common, there are actually law firms that specialize in representing people who suffer ice pack injuries. Don't let that happen to you! With King Brand® ColdCure® refrigerator packs you are completely safe. You will get the relief from pain and swelling that you need without the risks that come with regular ice packs.


If you still want to use a freezer pack, you should know that you can put ColdCure® packs in the freezer. Even at the coldest freezer temperature they retain all their flexibility and cold capacity. In terms of flex and form they feel exactly the same at 100 degrees as they do at -20 degrees. Our gels far outperform everything on the market as freezer packs, but we still recommend you start by using them at refrigerator temperatures. It really is the best choice for your health.


Compression is Important for Maximum Relief


Shoulder Ice Pack Coverage Zone

Firm, even compression over the entire painful area makes a very significant difference in how effective cold therapy can be. Every King Brand® ColdCure® Shoulder wrap is made entirely from elasticized materials, from the wrap to the trim to the thread and of course the gel. Every part of the wrap stretches and bends to wrap around your sore shoulder, applying uniform pressure over the entire injured area.


The gel pack, which is specially shaped to fit around your shoulder, bends and moves to fill the gaps and wrap your shoulder in a uniform, pain eliminating, cold embrace. The compression is perfect and there are no gaps in pressure in the recessed areas around your shoulder. To be as effective as possible, the compression needs to be uniform and complete. ColdCure® shoulder ice packs provide exactly that.


To give you even more cold compression, each shoulder wrap comes with a free Accessory Strap. The Accessory Strap can be applied anywhere on the wrap to provide additional compression and support over the exact location of your pain. This allows you to target the treatment specifically for your injury which means maximum relief from your pain and swelling.


King Brand® Quality


Rest, Cold, Compression, Elevation

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though, because over 100,000 people already use them and rave about the results.


Click here to see our Customer Testimonials

King Brand's® ColdCure® and BFST® products are Class I FDA Registered medical devices. These devices are not simple consumer goods. They are designed an promise to prevent, treat, and cure soft tissue injuries and chronic conditions. There are no disclaimers on our site because we don't need them. These products work. Part of being an FDA Registered company means that our products are made from high quality, biocompatible materials. These devices are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration


Don't Just Treat the Pain - Heal Too!



King Brand ColdCure® Back Wraps are excellent for treating pain. But if you really want to treat the source of the pain, consider King Brand BFST® treatments. BFST® provides active stimulation to your deep soft tissue to promote rapid healing of injuries and faster recovery from surgery. Click Here for more information about combination therapy using ColdCure® and BFST®




XC RigiGel® is sealed in a comfortable casing, providing a soft surface for your painful injury. The gel pack has 2 different coloured sides: a white side and a gold side. Both sides will give you all the same benefits that our high performance XC RigiGel® has to offer. The gel pack can be inserted inside the wrap with the white side facing towards your shoulder or away from your shoulder since the gel pack is not side specific.


King Brand‘s BFST and ColdCure Therapy Wraps Shop
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
ColdCure is the best shoulder ice pack money can buy. Ordinary shoulder ice packs are not as good as a ColdCure shoulder ice pack. Shoulder ice packs reduce swelling. ColdCure shoulder ice packs relieve pain.

We have knee ice packs, ankle ice packs, shoulder ice packs, elbow ice packs, back ice packs and general ice packs.

Cold Cure shoulder wraps have reusable ice packs. Reusable gel packs are a better name. Shoulder ice packs are actually not as good as cold packs. Our gel packs stay cold and stay in place. There are many reusable shoulder icepacks on the market, but none are as good as coldcure for relieving shoulder pain and keeping you safe. A reusable shoulder ice pack and cold wrap that are stored in the freezer can be dangerous. They can cause the skin to freeze. ColdCure cold shoulder wraps don't have that danger. There is only one excellent Cold compression shoulder wrap. The best shoulder ice pack and shoulder cold wrap is the coldcure shoulder wrap.