ColdCure® Technology means you're getting the best treatment
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King Brand ColdCure boxes
King Brand Ice Packs


ColdCure® Wraps
10x More Cold. Better Targeting.


  • ColdCure® has much much more cold capacity
  • ColdCure® uses rigid gel that stays in place
  • ColdCure® instantly relieves pain

Superior Treatment For Pain And Swelling


How much better can a ColdCure® ice pack wrap be? You will be amazed. Something so simple can be changed an awful lot. We have put a lot of time and effort into gel research and improved many, many times. It fits better, lasts longer, stays colder, works faster, is made of ultra safe materials, targets pain better, and even moves the cold inside the wrap to the area that needs it most. At the end of it all, you can be sure that a King Brand® cold compression wrap with ColdCure® technology is far superior to any other product in the market in many, many ways. Start feeling better today.


Proven to hold 10 TIMES as much cold as pharmacy name brand wraps.
Proven Better than ALL other Cold Wraps!


Tons of RigiGel® Makes Tons of Difference


First, ColdCure® RigiGel® holds much more cold per pound than any other gel. The Walgreens factory tested our gel and found that pound for pound our gel held over 3 times as much cold as the best gel they had to offer. The results were staggering.


Second, you have to have enough gel to do the job properly. This is the biggest failure with all the other ice packs and cold wraps. A wrap with tons of gel is a lot more expensive to make than a cheap ice pack. A wrap with tons of gel is heavy and therefore a lot more expensive to ship than a half-filled ice pack. So the market is full of pretty cold wraps with just a little bit of gel. And a little bit of gel is not going to help you. You want tons of gel. You want tons of RigiGel®. You want to relieve the pain.


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King Brand® wraps come with 3 very large packs of gel in each box. This means you have 1 in the wrap and 2 more that you can swap in and out quickly to keep your therapy going. For example, our leg wrap comes with 3 gel packs that weigh about 4lbs (2 kgs) and that's just the gel packs alone. Compare that to most other ice packs or cold wraps on the market that weigh less than 1 lb including the wrap. In many cases, King Brand® wraps contain 10 times the amount of gel of other wraps. That means a huge difference in the treatment you receive. And this brings you value.

Compression is Important for Maximum Relief


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You can't forget the compression. Firm, even compression over the entire painful area makes a very significant difference in how effective cold therapy can be. Every King Brand® ColdCure® wrap is made entirely from elasticized materials, from the wrap to the trim to the thread and, of course, the gel. Every part of the wrap stretches and bends to wrap around your sore body part, applying uniform pressure over the entire painful area. The gel pack, which is specially shaped to fit around your body, bends and moves to fill the gaps and wrap your injury in a uniform, pain sucking, cold embrace. The compression is perfect and there are no gaps in pressure in the recessed areas. To be as effective as possible, the compression needs to be uniform and complete. ColdCure® ice packs provide exactly that.

RigiGel® Keeps The Cold In Place


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King Brand Gel Competitor's Gel

When you buy a cold compression wrap from King Brand® with ColdCure® technology you are buying a wrap that is superior in so many ways. Only King Brand® wraps use our own specially formulated non-migrating gel that is soft to the touch but doesn't flow under pressure. We call this RigiGel®. It's not a solid and it's not a liquid either. It's something in between. It is very unique and very, very hard to make. Traditional ice packs don't have the qualities of RigiGel®.


Why is this important? RigiGel® means that the gel stays in place over the area you are treating when pressure is applied and does not flow away to other parts of the wrap. This is very important. You want pressure on the affected area, not just cold. You also want the cold there too. And, you want it to be soft and comfortable because that area is hurt!


With our specially formulated, non-migrating, soft RigiGel®, you get it all. RigiGel® stays in place, even under heavy pressure, for long periods of time. Our non-migrating gel works so well that we've heard back from people who work in construction. They tell us that they wear their knee wraps all the time to work, because when they kneel for long periods it's like kneeling on a water bed instead of a hard surface. Even under full body weight, the gel stays in place.

ColdCure® helping your body rest in comfort
while receiving pain relief you deserve


If you've read through any other parts of our site, you know that King Brand® Healthcare is all about making the best medical products you can possibly get. ColdCure® Technology represents a massive step forward from traditional ice packs to medical cold compression wraps for pain and inflammation. And that step is much greater than most people realize.

Ice Burns but Cold Cures

RICE is WRONG!!!  (But it's almost right)


For the last 100 years, healthcare workers, athletes and physical therapists were trained that RICE is the formula to follow immediately following a soft tissue injury. RICE stands for Rest, Ice, Compression and Elevation.


RICE is bad. RCCE is good.

Often though, ice is too cold to be the best method for treating pain from soft tissue injuries. In this case the proper solution is RCCE® - Rest, Cold, Compression, and Elevation. While ice is good for the first 15 minutes, over a long period of time we don't want to apply ice, we want to apply cold that is NOT below freezing. You want cold - and lots of it - but not so cold that it is below the freezing point of water and body tissue. Ice can freeze the skin causing 'cold burns'. Ice is even more dangerous if you use it enough that it numbs the nerves and you don't feel the permanent damage that you are doing to your skin.


Ice pack injuries from too much ice are so common, there are actually law firms that specialize in representing people who suffer ice pack injuries. King Brand® ColdCure® packs hold enough cold out of the fridge to provide long, effective cold compression treatments. Used from the fridge, you are completely safe to use the gel packs one after the other for as long as you like, without need for a break in treatment. Keep one of the packs in the freezer and the other 2 in the fridge and you will get hours of non-stop cold therapy to take away your pain.


They work well from the fridge, but you can put ColdCure® packs in the freezer. Even at the coldest freezer temperature Rigigel® stays flexible when frozen. Yes, we can make ice bend like rubber. RigiGel® packs retain all their flexibility when frozen and their cold capacity goes through the roof. In terms of flex and form they feel exactly the same at 100 degrees as they do at -20 degrees. As freezer packs or fridge packs, they far outperform everything on the market. When treating yourself repeatedly without breaks, use them from the fridge, it really is the best choice for your health.

King Brand‘s BFST and ColdCure Therapy Wraps Shop

If you‘re serious about treating your body with the best possible solutions,
get ColdCure Technology® from King Brand®.

Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
ColdCure is the best ice pack money can buy. Ordinary ice packs are not as good as a ColdCure ice pack. Ice packs reduce swelling. ColdCure ice packs relieve pain.

We have knee ice packs, ankle ice packs, shoulder ice packs, elbow ice packs, back ice packs and general ice packs

. Cold Cure wraps have reuseable ice packs. Reuseable gel packs are a better name. Ice packs are actually not as good as cold packs. Our gel packs stay cold and stay in place. There are many reuseable icepacks on the market, but none are as good as coldcure for relieveing pain and keeping you safe. A reuseable ice pack and cold wrap that are stored in the freezer can be dangerous. They can cause the skin to freeze. ColdCure cold wraps don't have that danger. There is only one excellent Cold compression wrap. The best ice pack and cold wrap is the coldcure wrap.