Relieve Your Pain & Swelling with a ColdCure® Wrap
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King Brand Ice Packs

The Difference Between ColdCure® Wraps and All Other Ice Packs on the Market is HUGE

King Brand ColdCure boxes
There are 3 very important differences:
  • Our ice packs have much much more cold capacity
  • Our ice packs use rigid gel that stays in place
  • Our ice packs are never too cold

There is no better treatment for pain and swelling than a ColdCure® Wrap. There are a lot of wraps out there, but none come even close to ours. Our Wraps use both cold and compression to give you the fastest and most effective relief of pain and swelling possible. Our ice packs contain our own unique gel formula called RigiGel®. These amazing ice packs have many benefits ordinary ice packs just don't have.


RigiGel® Keeps The Cold In Place


Competitor Gel is Inferior to King Brand Rigigel Competitor Gel is Inferior to King Brand Rigigel

RigiGel® is soft to the touch but doesn't move around under pressure. This means it stays in place to treat your injury, so you get an even and consistent cold treatment over the entire injured area, every time. No matter how hard you press on the gel, it stays in place. It will give a bit for comfort, but it won't move away from your painful injury.


King Brand Rigigel is flexible when Frozen King Brand Rigigel is flexible when Frozen

Keeping the cold on your injury throughout treatment is very important if you want to relieve the pain and swelling as quickly as possible. Unlike traditional ice packs, RigiGel® doesn't flow away to other parts of the pack, even when put under heavy pressure for long periods of time. When inside the wrap, our ice packs conform perfectly to your body. In terms of flex and form, RigiGel® packs feel exactly the same at room temperature as they do straight out of the fridge or freezer. They're firm yet flexible at any temperature for the most comfortable treatments possible.



***Proven to hold 10 TIMES as much cold as pharmacy name brand wraps.***
***Proven Better than ALL other Cold Wraps!***



Tons of Gel Makes Tons of Difference


The Walgreens factory tested our gel and found that pound for pound, our gel held over 3x more cold than the best gel they had to offer. The results were staggering.


Not only do our ice packs hold more cold, they also cover a larger area and contain more gel than standard ice packs. This makes a huge difference in the treatment you receive. Most traditional ice packs only contain a little bit of gel, because an ice pack with tons of gel is a lot more expensive to make. But if you really want to feel better and reduce your pain and swelling, an ice pack with tons of gel is exactly what you need. Our RigiGel® packs are the solution. A bigger pack with more gel inside means faster and more effective relief of your pain and swelling.


Coldcure outweighs competitor's gels

ColdCure® Wraps come included with 3 ice packs. This means you can have 1 ice pack inside the wrap for your treatment and 2 charging in the fridge or freezer, so you can swap them in and out quickly to keep your therapy going. ColdCure® ice packs are large enough to cover your injury, but are never bulky. Our Leg Wrap comes with 3 ice packs that weigh about 4lbs (2 kgs) and that's just the ice packs alone. Compare that to most other ice packs or cold wraps on the market that weigh less than 1 lb, including the wrap. In many cases, King Brand® ice packs contain 10x more gel than other products on the market. That means a huge difference in the treatment you receive. And this brings you value.



Cold Compression Means Maximum Relief


Cold Compression to treat pain and swelling

ColdCure® Wraps provide firm, even compression for superior treatment of pain and swelling. The wrap applies targeted compression to the injured area with no gaps in pressure. To be as effective as possible, the compression needs to be uniform and complete, and ColdCure® Wraps provide exactly that.


ColdCure® Wraps are made of soft and stretchy neoprene, making them easy to apply and adjust. Both the wrap and the ice packs are specially designed for the area of injury. The wrap can be worn without the ice pack inside as a support for your injury while you're not receiving treatments. The wrap is incredibly comfortable to wear.



For Safer Treatments Follow RCCE®, Not RICE


Use Cold instead of Ice on your injury

Most people think that RICE - Rest, Ice, Compression & Elevation - is the formula to follow when treating a soft tissue injury. The truth is that temperatures below freezing can be too cold to effectively relieve pain and swelling. And these temperatures can also be dangerous. Ice (and other freezer based substitutes such as the blue ice pack) can actually freeze your skin and numb your nerves, causing 'cold burns' and even permanent damage to your underlying tissue. The proper solution is RCCE® - Rest, Cold, Compression & Elevation. We don't want to apply ice, we want to apply cold that is just above freezing. You want cold - and lots of it - but not so cold that it is below the freezing point of water.


Too cold to touch

Ice pack injuries are so common, there are actually law firms that specialize in representing people who suffer from them. Our ice packs hold enough cold out of the fridge to provide extended and effective cold treatments. When stored in the fridge, our gel packs are completely safe to use one after the other for as long as you like, without taking any breaks.


While we recommend that you start by using them at refrigerator temperatures, you can store the RigiGel® packs in the freezer and use them as freezer packs. For optimum usage, keep one of the packs in the freezer and the other 2 in the fridge and you will get hours of non-stop cold therapy to take away your pain.



New XC RigiGel® Packs


Coldcure Eliminates Hotspots

Some of our ColdCure® Wraps now come included with XC RigiGel® packs. XC RigiGel® is a new gel formula that is a further improvement on RigiGel®. Ice packs are notorious for having hot and cold spots. Our XC RigiGel® packs help to distribute the cold energy evenly throughout the pack. When cold pressure is applied to the injury, the gel starts to warm up in that specific spot faster than the rest of the pack. The cold energy in our ice packs is transferred from the cold spots to the warm spots much more effectively. This is a valuable improvement as your hot, swollen injury will receive the cooling power of the entire ice pack. The temperature balancing power of this gel formula is unmatched.


XC® gel ice packs have 2 different coloured sides: a white side and a gold side. Both sides will give you all the same benefits that XC® gel has to offer. The ice pack can be inserted inside the wrap with the white side facing towards your injury or away from your injury since the ice pack is not side specific.



Our Ice Packs are Superior In Every Way


What makes RigiGel® ice packs better than ordinary ice packs?


  • Our ice packs have more cold capacity, for colder and longer lasting treatments
  • Our ice packs contain more gel per pack, providing more coverage for your injury
  • Our ice packs are specially designed to mold to the unique shape of your body
  • Our ice packs can be stored in the fridge for safer treatments and no risk of 'cold burns'
  • Our ice packs and cold wrap provide amazing cold compression for better relief of pain & swelling

How much better can our ice packs and cold wraps be? You will be amazed. They fit better, last longer, stay colder, work faster, target pain better and are made of ultra safe materials. You can be sure that a ColdCure® compression wrap with RigiGel® ice packs is far superior to any other product in the market in many, many ways. Start feeling better today.



KB Basics - Economical Alternative


Above we discussed our top end ColdCure® medical devices. This section is dedicated to our affordable line of KB Basics Cold Packs. Our KB Basics Cold Packs are an economical alternative to our ColdCure® products. While our ColdCure® products are FDA Registered Class I medical devices, the KB Basics® Cold Packs are consumer goods.


Blood Flow Stimulation Therapy Products

KB Basics Cold Packs come with a RigiGel® pack sewn inside, so it always stays in place where you need it. The Cold Pack is made of elasticized materials, so when you move, it moves with you. It slips on and off easily for quick treatments. These Cold Packs are ideal for anyone who enjoys cold and are perfect for the sore, swollen areas of your body. We have Cold Packs for the Ankle, Elbow, Foot, Knee and Achilles. They're specially designed for the shape of the body part for maximum comfort and coverage.


King Brand® Quality


Rest, Cold, Compression, Elevation

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though because thousands of people already use them and rave about the results.


Click here to see our Customer Testimonials

King Brand's® ColdCure® and BFST® Wraps are FDA Registered medical devices. They are intended to prevent, treat and cure soft tissue injuries and chronic conditions. Part of being an FDA Registered company means that our products are made from high quality, biocompatible materials. These devices are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration

While the KB Basics line of products are consumer goods, not medical devices, they're still a great economical alternative. They're even made of material suitable for undergarments and baby clothing, while most consumer products are made with low quality material. Our consumer goods are superior to regular consumer goods because they're King Brand® quality.

Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
ColdCure is the best ice pack money can buy. Ordinary ice packs are not as good as a ColdCure ice pack. Ice packs reduce swelling. ColdCure ice packs relieve pain.

We have knee ice packs, ankle ice packs, shoulder ice packs, elbow ice packs, back ice packs and general ice packs

. ColdCure wraps have reuseable ice packs. Reuseable gel packs are a better name. Ice packs are actually not as good as cold packs. Our gel packs stay cold and stay in place. There are many reuseable icepacks on the market, but none are as good as ColdCure for relieveing pain and keeping you safe. A reuseable ice pack and cold wrap that are stored in the freezer can be dangerous. They can cause the skin to freeze. ColdCure cold wraps don't have that danger. There is only one excellent Cold compression wrap. The best ice pack and cold wrap is the ColdCure wrap.