ColdCure® Technology means you're getting the best treatment

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King Brand Back Ice Packs and Wraps
King Brand Ice Packs

ColdCure® Back Wraps
10x More Cold. Better Targeting.


And we have a Super Sized one with 50x more Cold Power

What Makes the ColdCure® Back Wrap Better than an Ordinary Wrap?


  • XC RigiGel® gel has more cold per pound, for colder and longer lasting treatments
  • ColdCure® packs are large with more gel per pack, providing more coverage for your back
  • XC RigiGel® is soft yet rigid. It stays in place no matter how hard you press on it
  • XC RigiGel® molds perfectly to the shape of your body for a perfect fit
  • XC RigiGel® targets the pain by moving cold from the whole pack to target the injured area
  • The soft, comfortable neoprene Back wrap offers amazing cold plus compression
  • ColdCure® back wraps are FDA registered Class I Medical Devices - that's serious!

There are no disclaimers on our site because we don't need them. These products work.


Superior Back Treatment For Pain And Swelling


How much better can a back ice pack wrap be? You will be amazed. Something so simple can be changed an awful lot. We have put a lot of time and effort into gel research. They fit better, last longer, stay colder, work faster, target pain better, and are made of ultra-safe materials. You can be sure that a King Brand®ColdCure® Back wrap with XC RigiGel® technology is far superior to any other product in the market. They simply have many benefits that other products don't.




Tons of XC RigiGel® Makes Tons of Difference


The Walgreens factory tested our gel and found that pound for pound, our gel held over 3x more cold than the best gel they had to offer. The results were staggering.


***Proven to hold 10 TIMES as much cold as pharmacy name brand wraps.***
***Proven Better than ALL other Cold Wraps!***



King Brand Scale

Not only do XC RigiGel® packs hold more cold, they also cover a larger area and contain more gel than standard ice packs. This makes a huge difference in the treatment you receive. Most traditional ice packs only contain a little bit of gel, because a gel pack with tons of gel is more expensive to make. But if you really want to feel better and reduce your pain and swelling, you need a pack with tons of gel. XC RigiGel® packs are the solution. A bigger pack with more gel inside means faster and more effective relief of your pain and swelling.


We have 2 sizes! Our standard ColdCure® Back wrap comes with 3 thick 7" x 10" gel packs. This means you can have 1 inside the wrap for your treatment and 2 more charging in the fridge or freezer, so you can swap them in and out quickly to keep your therapy going. King Brand® standard size back wraps contain 10x more gel than other wraps. This means maximum relief of pain and swelling and an overall superior treatment.


Standard Back Wrap
Standard Back Wrap
Standard Back Wrap
Standard Back Wrap
Large Back Wrap
Super Large Back Wrap


The Super size gel packs? At 1.6kg, a single 16" x 16" super gel has more cold power than 10 lbs of ordinary blue gel packs! And we give you 2 gel packs with each large wrap. That much cold power can relieve a lot of pain for a very long time.



RigiGel® Keeps The Cold In Place


Ordinary Gel is not Rigid King Brand Rigigel

When you buy a cold compression back wrap from King Brand® with ColdCure® technology you are buying a wrap that is superior in so many ways. Traditional ice packs can't compare. Only King Brand® ice packs use our own specially formulated non-migrating gel that is soft to the touch but doesn't flow under pressure. We call this RigiGel®. It's not a solid and it's not a liquid either. It's something in between. It's far better than normal ice packs. It is very unique and very, very hard to make. Traditional ice packs don't have the qualities of RigiGel®


Why is this important? RigiGel® means that the cold stays in place over the area you are treating when pressure is applied and does not flow away to other parts of the wrap. This is very important. You want to keep the pressure and cold on the sore injured area of your back. And, you want it to be soft and comfortable because that area is hurt!


King Brand Rigigel is flexible when Frozen

With our specially formulated, non-migrating, soft RigiGel®, you get it all. RigiGel® stays in place even under heavy pressure for long periods of time. Our non-migrating gel works so well that you can lie on it with your full weight endlessly and it never looses its shape. It fits perfectly to the shape of your back and stays there. Regular ice packs won't do that. When wearing the ColdCure® back wraps, you get comfortable back support and pain relief, so you can return to your normal routine. Whether you're behind the desk or on the move, you can be sure your ColdCure® back wrap will stay in place. These ice packs for backs provide you with the best cold treatment you can receive. By Far. For Sure. Guaranteed.



XC® Gel Moves the Cold to Where it is Needed


Coldcure Eliminates Hotspots

While the gel itself doesn't move around inside the pack, the cold energy does. Traditional ice packs have hot and cold spots, but our XC RigiGel® formula distributes the cold energy evenly throughout the pack. When cold pressure is applied to an elbow injury, the gel starts to warm up in that specific spot faster than the rest of the pack. Our temperature balancing gel works to move the cold where it's needed within the gel pack, eliminating the potential for hot spots. This means your painful back injury will receive the cooling power of the entire gel pack every time. The hyper-conductive power of these gel packs is only available in King Brand wraps.


Special One Time Pricing Offer


When you entered our site, a standard Back ColdCure® wrap and a Super Size Large ColdCure® Pad were automatically put into your shopping cart at a substantial savings. These items already in your cart are priced less than anywhere on our site. You can browse our site and add other items to your cart, but if you remove a special priced item from the cart, it cannot be readded at the discounted price. You can remove any item if you like, but we think you'll want them both.


Please continue to learn more about our products by exploring our site. Your special priced product will remain in your cart until you remove it or leave the site. This is a one time special offer.




Compression is Important for Maximum Relief


You can't forget the compression. Firm, even compression over the entire painful area makes a very significant difference in how effective cold therapy can be. Every King Brand® ColdCure® Back wrap is made entirely from elasticized materials, from the wrap to the trim to the thread and of course the gel. Every part of the wrap stretches and bends to wrap around your sore back, applying uniform pressure over the entire painful area. The gel pack, which is specially shaped to fit around your body, bends and moves to fit you perfectly even as you move. You always get a uniform, pain eliminating, cold embrace. The compression is perfect and there are no gaps in pressure in the recessed areas around your waist. To be as effective as possible, the compression needs to be uniform and complete. ColdCure® Back ice packs provide exactly that.


If you're looking for even more cold compression, attach an Accessory Strap to your ColdCure® Back wrap. The Accessory Strap provides additional compression, which means maximum pain and swelling relief.



Ice Burns but Cold Cures. RICE is WRONG!!!  (But It's almost right)


For the last 100 years, healthcare workers, athletes and physical therapists were trained that RICE is the formula to follow immediately following a soft tissue injury. RICE stands for Rest, Ice, Compression, and Elevation.


Rest, Ice, Compression, Elevation for a Safer Treantment

Often though ice is too cold to be the best method for treating pain from soft tissue injuries. In this case the proper solution is RCCE® - Rest, Cold, Compression, and Elevation. While ice is good for the first 15 minutes, over a long period of time we don't want to apply ice, we want to apply cold that is NOT below freezing. You want cold - and lots of it - but not so cold that it is below the freezing point of water and body tissue. Ice can freeze the skin causing 'cold burns'. Ice is even more dangerous if you use it enough that it numbs the nerves and you don't feel the permanent damage that you are doing to your skin.


RICE is bad. RCCE is good.

Ice pack injuries from too much ice are so common, there are actually law firms that specialize in representing people who suffer ice pack injuries. King Brand® ColdCure® packs hold enough cold out of the fridge to provide long, effective cold compression treatments. Used from the fridge, you are completely safe to use the gel packs one after the other for as long as you like without need for a break in treatment. Keep one of the packs in the freezer and the other 2 in the fridge and you will get hours of non-stop cold therapy to take away your pain.


They work well from the fridge but you can put ColdCure® packs in the freezer. Even at the coldest freezer temperature RigiGel® stays flexible when frozen. Yes, we make ice that bends like rubber. RigiGel® packs retain all their flexibility when frozen and their cold capacity goes through the roof. In terms of flex and form they feel exactly the same at 100 degrees as they do at -20 degrees. As freezer packs or fridge packs, they far outperform everything on the market. When treating yourself repeatedly without breaks, use them from the fridge. It really is the best choice for your health.



King Brand® Quality


Rest, Cold, Compression, Elevation

King Brand® soft tissue rehabilitation medical products are the #1 choice by top Athletic Therapists and Medical Practitioners worldwide. We provide guaranteed results and customer satisfaction. Like all King Brand® products, there simply isn't a better performing option. All King Brand® products come with a 100% satisfaction guarantee. Try our products and if you are not completely impressed, you can send them back for a full refund. We know you will love them though, because over 100,000 people already use them and rave about the results.


Click here to see our Customer Testimonials

King Brand's® ColdCure® and BFST® products are Class I FDA Registered medical devices. These devices are not simple consumer goods. They are designed an promise to prevent, treat, and cure soft tissue injuries and chronic conditions. There are no disclaimers on our site because we don't need them. These products work. Part of being an FDA Registered company means that our products are made from high quality, biocompatible materials. These devices are manufactured and tested to the highest safety standards in the industry.


Click here for more information on our FDA Registration


Don't Just Treat the Pain - Heal Too!



King Brand ColdCure® Back Wraps are excellent for treating pain. But if you really want to treat the source of the pain, consider King Brand BFST® treatments. BFST® provides active stimulation to your deep soft tissue to promote rapid healing of injuries and faster recovery from surgery. Click Here for more information about combination therapy using ColdCure® and BFST®



King Brand‘s BFST and ColdCure Therapy Wraps Shop
Note from KB WebMaster - The text below is primarily intended to assist with Google properly classifying this page content. To learn more about our products please visit our website.
ColdCure is the best back ice pack money can buy. Ordinary back ice packs are not as good as a ColdCure back ice pack. Back ice packs reduce swelling. ColdCure back ice packs relieve pain.

We have knee ice packs, ankle ice packs, back ice packs, elbow ice packs, shoulder ice packs and general ice packs.

Cold Cure back wraps have reusable ice packs. Reuseable gel packs are a better name. Back ice packs are actually not as good as cold packs. Our gel packs stay cold and stay in place. There are many reusable back icepacks on the market, but none are as good as coldcure for relieveing back pain and keeping you safe. A reusable back ice pack and cold wrap that are stored in the freezer can be dangerous. They can cause the skin to freeze. ColdCure cold back wraps don't have that danger. There is only one excellent Cold compression back wrap. The best back ice pack and back cold wrap is the coldcure back wrap.